1月25日,农历腊月二十三小年夜,在央视财经联合拼多多举办的“‘过小年 迎大年 拼个年货去团圆’拼多多百亿补贴专场直播”的直播间里,聚集了数十款各地年货。

  产地直发、农地云拼、百亿补贴……除了全力保障消费者能以全网实惠的价格采购品质好年货,这场直播还推出了数十款一线美妆、3C等产品。该场直播在央视财经客户端、视频号、微博、央视频、拼多多客户端等播出,累计观看人次达806.9万。

“过小年 迎大年 拼个年货去团圆”拼多多百亿补贴专场直播,近百款热销商品上线,吸引了八百多万人次观看。

南北年货习俗大集合

  1月25日19点,“‘过小年 迎大年 拼个年货去团圆’拼多多百亿补贴专场直播”正式开始,这场年货盛宴在央视财经客户端、视频号、微博、拼多多客户端、央视频、央视文艺同步播出。在全长3个小时里,上述平台累计观看人次达806.9万。

  小年是春节的前奏,热闹仅次于大年三十。在民俗风情上,南北方存在不少差异,而年货是地方风土人情的精华“缩影”。这场直播的三位主持人中,陈蓓蓓是江西人,姚雪松和刘仲萌是黑龙江牡丹江人,直播一开始,三位主持人就介绍起了南北方的年货。首先就是东北年货“热门”灶糖,姚雪松说,记得小时候家里人会在小年夜这天买来灶糖给小朋友吃,随着裹着芝麻的灶糖入口,香甜、粘嘴又粘牙,真是满满回忆的味道。再就是“北饺子,南汤圆”,饺子是北方小年夜团圆饭的必备主食,而在南方,则变为汤圆。

化妆品、小家电、食品 一线大牌一站式购齐

  本场直播,小红盒里准备了近百款各类商品,其中的大牌化妆品,让陈蓓蓓直呼“太优惠了”。这些化妆品包含欧莱雅、海蓝之谜、SK-II、芙丽芳丝、赫莲娜、希思黎、法国兰蔻等品牌的明星产品,而且它们在直播间的价格,都是拼多多通过“百亿补贴”进行再补贴降价,比如,SK-II神仙水,直播间的价格为549元;SK-II小灯泡75ml,直播间的价格为979元。陈蓓蓓说,其中很多款产品不仅是她使用过的,也还都是央视化妆间的“常客”,这让姚雪松、刘仲萌这两位男性主持人也直呼“熟悉、太便宜了”。

  除了化妆品外,还有拼多多百亿补贴的热卖产品——智利车厘子。当工作人员将车厘子端进直播间,三位主持人直接停不下口,赞不绝口。刘仲萌还给网友们介绍了车厘子和樱桃的区别:车厘子也是樱桃的一个品种,樱桃的英文名叫cherry,复数cherries,所以音译成“车厘子”,比起皮薄个小的樱桃,车厘子皮厚一点、个头大一点,这对“双胞胎”各有各的美味,而根据大小,车厘子又被分为J、JJ、JJJ和JJJJ等级别。

  当晚直播间里共有三款车厘子,分别是5斤JJ28-30mm、5斤JJJ30-32mm和5斤JJJJ32-34mm,价格分别是209元、229元、268元。据了解,2020年开始,智利水果出口商协会樱桃委员会(以下简称智利樱桃委员会)就与拼多多达成战略合作,双方紧密合作,已形成“智利原产地直供、平台商家港口直发”的最短供应链模式,得益于此,拼多多近三年的智利车厘子年均拼单量增幅高达200%。在2021-2022产季,拼多多已成为全国最大的智利车厘子线上销售平台之一。2021年12月22日,智利樱桃委员会联合拼多多举办“迎红运联合发布会”,共迎销售旺季。

  Next to Chilean cherries is another hot-selling product "Dandong Strawberry" subsidized by Pinduoduo tens of billions of dollars.

Strawberries produced in Dandong City, Liaoning Province enjoy the protection of national agricultural product geographical indication registration. Because they were introduced from Japan in 1999, they are also called "Dandong 99 strawberries". They are beautiful in appearance, bright in color, sweet and rich in taste, and almost average in size. There are twice as many strawberry varieties, and consumers who have tasted it are full of praise.

Earlier this month, Pinduoduo released the "Guide to Warming Up - List of Popular Commodities", and Dandong strawberries are one of the most popular commodities.

In this live broadcast, big-name cosmetics, 3C, small household appliances, etc., help consumers to buy all New Year's goods in one stop.

Pinduoduo's "New Year's Goods Festival": More than one million high-quality merchants, thousands of agricultural and sideline product brands

  Since Pinduoduo launched the New Year’s Day on January 6, the sales of marked products related to the platform’s “Ten Billion Subsidy” have increased by more than 138% compared with the same period last year.

  Compared with previous years, as consumers have higher and higher requirements for quality during the festival, the unit price of transactions for New Year's goods consumption has increased significantly.

At the same time, the proportion of off-site orders on the platform has also increased significantly. Among the orders sent to third- and fourth-tier cities and towns, the proportion of high-customer unit-price goods has further increased compared with the same period last year, many of which are annual gifts, which are significantly similar to first- and second-tier consumption.

  Pinduoduo has also opened a 24-hour fast delivery channel for "good New Year goods don't have to wait too long", striving for "people home, goods also home".

On January 21st, following the "New Year's Day", Pinduoduo launched the "No Closing for the Spring Festival" event, uniting the heads of various commodity categories and high-quality merchants, as well as express companies such as Zhongtong, Yunda, Jitu, etc., to provide consumers with 7*24 hours of uninterrupted commodity and logistics services.

The event will continue until after the Spring Festival, focusing on advantageous merchants and subsidizing resources to ensure a stable supply of Chinese New Year goods at a fair price.

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