The UAE is at the forefront of the preferred tourist destinations for Russian tourists in the Gulf Cooperation Council countries

Russia has achieved significant growth to become the second largest source market for the travel and tourism sector in Dubai in 2021, after it jumped from eighth place in last year’s rankings, according to data released ahead of the launch of the 2022 edition of the Arabian Travel Market, which will be held on the floor of the Dubai World Trade Center in the extended period. From 9 to 12 May 2022.

The Colliers report, which was commissioned by Red Exhibitions, the global organizer of the Arabian Travel Market exhibition, stated that the UAE is also likely to maintain its lead as a preferred Gulf destination for Russian visitors in the long term, with a percentage that may exceed 90% of incoming visitors in 2026. .

In addition to the percentage of visitors coming to the UAE, the average spending of Russian travelers is expected to grow significantly between 2021 and 2026, increasing by $85 to reach nearly $280.1 per capita during this period. Thus, Russian tourism is on its way to surpassing the barrier $1 billion to the UAE over the next four years.

Danielle Curtis, exhibition director of the Arabian Travel Market in the Middle East, said: "The latest and most recent figures from Colliers show that Russian visitors and tourists play and will continue to play an important role in the travel sector in our region, especially when it comes to the UAE.. Dubai received 296,000 tourists." Russian in 2020. She expressed her belief that the numbers for 2021 will exceed this number, especially after Dubai received 256,000 tourists from Russia in the third quarter of last year.

The average length of stay for Russian tourists and visitors saw a year-on-year increase of 74.5% in the fourth quarter of 2020, rising to 8.2 nights from 4.7 nights recorded during the corresponding period of 2019.

Colliers researchers expect that the organization of mega global events hosted by Dubai, such as Expo 2020, will play a crucial role in increasing the number of arrivals and tourists from Russia by 170% in the short term.

Curtis said: In light of these expectations, the Russian travel and tourism market will be of great importance to attend and participate in the Arabian Travel Market 2022 in this way, as we will have a Russian forum dedicated to dealing with the main content in this lucrative market in addition to focusing on attracting and attracting leading buyers through Hosted Buyer Program.

In its twenty-ninth year, the live version of the exhibition will be held in cooperation with the Dubai World Trade Center and the Department of Tourism and Commerce Marketing in Dubai from 9 to 12 May 2022 on the grounds of the Dubai World Trade Center, and a virtual version of the event will be held again, similar to the 2021 edition of the exhibition In the following week of the in-person version of it on May 17-18, 2022.

Highlights of the 2022 edition will include the Destination Summits that will highlight the key source markets "Saudi Arabia, Russia, China and India" and the Arival Dubai Forum, which brings together the most prominent professionals in the travel, tourism and hospitality sector from all over the world to explore the next generation of trends and innovations for tourism activities within a single destination.

ATM 2022 will also host dedicated summits on the global stage that will highlight the aviation, hotel, sports tourism and retail tourism sectors and a special symposium for investment in the hospitality sector. At the Arabian Travel Market, the association will present the latest business travel content, research and education to drive recovery and support growth in business travel.

The Arabian Travel Market 2022 will once again form an essential part of the Arabian Travel Week, which will take place over 10 days from 9 to 19 May 2022, in which exhibitions, conferences, breakfast sessions, awards, product launches and networking events will be held.

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