worth $12.5 billion

"Etisalat" .. the most powerful brand in the telecommunications sector in the world

  • «Etisalat» has maintained the (AAA) rating for its brand.

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  • Hatem Dowidar: “The rating confirms the efficiency of our strategic initiatives to establish a strong communications infrastructure.”

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Etisalat has won the title of the most powerful telecommunications brand in the world, becoming the first brand to achieve this outstanding achievement in the telecommunications sector in the Middle East and Africa, according to a report by Brand Finance, a global consultancy specialized in brand evaluation.

Etisalat stated that through its brand portfolio, which exceeds $12.5 billion in the field of communications, its achievement did not stop at maintaining the (AAA) rating for its brand, but also maintained the title of the strongest brand in the Middle East and Africa in all sectors, and the brand The most valuable commercial telecom sector in the region.

Hatem Dowidar, CEO of Etisalat Group, said: “Our winning the classification of the strongest brand in the telecommunications sector globally, and the most valuable brand in the telecommunications sector in the Middle East and Africa, confirms the efficiency of our strategic initiatives aimed at establishing a strong infrastructure. For communications, it will provide outstanding value to customers in all areas covered by our services.”

He added, "During this digital age, we seek to enhance our flexibility in order to keep pace with changes in customer requirements, and to provide the finest seamless services."

According to the statement, Engineer Hatem Dowidar rose four places on the list of brand protectors in the world prepared by "Brand Finance", which embodies this honor in appreciation of the initiatives launched by him since joining "Etisalat" in 2015, which played a pivotal role in promoting the growth of Group business.

For his part, CEO of Brand Finance, David Haye, said, “With its vision to lead the digital future to empower societies, (Etisalat) has become the most powerful brand in the world, not to mention the strongest brand in the Middle East and Africa for the year The second in a row.

He stressed that its exceptional launch of 5G networks reflects its position as the most valuable and valuable telecommunications company in the Middle East.

It is noteworthy that Etisalat has set new standards that enhance its position as the fastest mobile network in the world by providing the best fifth-generation communications experiences at Expo 2020 Dubai, based on its role as an official partner for communications and digital services.

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