"Artificial Intelligence is the real change and it's already here. It's opening the way to Web3 and the metaverse. It's changing everything and it's just beginning. We have to decide how we want this to happen. Not everything that technology is capable of to do is going to be good or acceptable. You have to put people at the center",

Álvarez-Pallete

stated in his speech.

People have been one of the leitmotifs of his speech, in which he thanked EL MUNDO and Actualidad Económica for awarding him the award for

Best Entrepreneur of the Year:

"Our fiber is human and is made up of many threads that are the lives of people who they build our history. There is no fiber more powerful than that", he commented: "

Make our world more human, connecting people's lives

".

That is our mission, and this mission made more sense than ever during the lockdown.

Telefónica is there when you need it"

During his speech, Pallete recalled the spectacular change that the country has experienced in the last forty years: "They have been, without a doubt,

the best in our centuries-old history

. The generation that preceded us knew how to give us a much better country than the they received. They gave us opportunities", and he recalled that "we owe it to these giants to do the same with our children".

The award ceremony took place in the renovated Hotel Ritz in Madrid and the event was attended by numerous representatives from the business world, such as

Carlos Torres

, president of BBVA,

Pablo Isla

, still president of Inditex,

Alberto Granados

, of Microsoft

, Beatriz Corredor ,

president of Red Eléctrica,

Antonio Catalán

, president of AC Hotels,

Juan José Cano

, president of KPMG,

Andrés Sendagorta

, president of Sener or

Juan Manuel Cendoya

, vice president of Banco Santander. along with counselors. as

Maria Rotondo

,

Peter Löscher

and

Claudia Sender

and senior executives of Telefónica.

Participating on behalf of the Editorial Unit were

Marco Pompignoli,

President,

Stefania Bedogni

, Corporate General Director, and

Nicola Speroni

, Business General Director.

Members of business organizations such as

Antonio Garamendi,

president of CEOE,

José Luis Bonet,

president of the Spanish Chamber of Commerce and

Javier Faus

, president of the Cercle d'Economia, have also attended.

The director of EL MUNDO,

Francisco Rosell

, introduced the winner, who commented that "he

personalizes that transformation of the company

in a year in which it managed to give birth to the largest operation in the sector in recent years: the merger in the United Kingdom of its subsidiary O2 with Virgin Mobile, which brings together 46 million customers".

Rosell recalled the time that Álvarez-Pallete has been at the helm of the operator: "In this six-year term in office

, he has lived through the most intense in the

company's 97-year history with a pandemic that, paradoxically, has been the accelerator of big projects for those who, with 360 million clients, have the talent and ambition to carry them out"

And, now "two years away from Telefónica's centenary, our winner has set himself the goal

of turning it into a world leader in data management

and that his company is the support that allows access to digital services in education, health, security, leisure ..."

Álvarez-Pallete thanked all the people who have accompanied him on his personal journey, from his parents to his wife and children, and professionally, such as the employees of Telefónica, the directors, shareholders and the professionals of Unidad Editorial, " that contribute day by day to consolidate a leading communication group in our country, a benchmark not only in current affairs, economy or sports, but also in digital transformation of its sector.

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