A new kind of pop-up store has opened its doors in the Grand Quartier shopping center in Rennes.
Without a salesperson or cash register, the Komet Story works like a connected private showroom.
Its two designers hope to seduce other ready-to-wear brands to install them in shopping centers, stations or on beaches.
Welcome to the era of “phygital”. A mixture of physical and digital, this somewhat barbaric term is increasingly attracting ready-to-wear brands, always fond of new concepts to expand their clientele. If the shops have not said their last word, they still have to reinvent themselves at a time when shopping is increasingly done online. This notably involves a more connected customer experience in-store.
Surfing on this underlying trend, which is turning all retail players upside down, two Rennais, a brother and his sister, have just given birth to the Komet Story.
Installed in the shopping mall of the Grand Quartier center, in the north of the city, this 18 m² box looks like a showroom with clothes on display and a cabin to try them on.
But surprise, the shop operates without a salesperson or cash register.
“Everything is fully automated,” emphasizes Tumen Buyant.
An intimate shopping session
To fully understand how the Komet Story works, you must first download the application and reserve a slot. The user then receives a code giving him access to the store, which is closed from the outside. He can then enjoy, with a maximum of two friends, a shopping session in complete privacy. "Customers can touch the clothes, try them on," says Anya Buyant. And if they like the clothes, no need to checkout.
Thanks to sensors installed on the racks, the application detects the items that the customer has chosen to try and displays them on his virtual basket.
If it's the crush, he will only have to validate the purchase on his application and leave with it.
Otherwise, it will rest the items that will automatically disappear from the basket.
But what about security if no one monitors that the customer has properly paid for his purchases?
"By registering, he provided his personal and bank details, so we can easily find him," said Tumen Buyant, adding that future Komet Stories will be equipped with video surveillance cameras.
Komet Story soon in stations and on beaches?
Because the box installed in the Grand Quartier gallery will make children.
In the future, other Komet Story should thus flourish in shopping centers, stations or even on beaches.
"This offers a showcase for young designer brands that do not necessarily have a physical store," says Anya Buyant, who aims to make her start-up "the benchmark for connected pop-up stores".
Before that, the concept will already have to seduce the customers of Grand Quartier where the first Komet Story will be installed for six months.
Ephemeral, the shop welcomes to start the sporty and chic clothing brand Noliju which will give way in mid-February to Champ Blanc, a brand of t-shirts.
"We will always favor committed and responsible brands", concludes Anya Buyant.
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