The price is stable, the goods are sufficient, the quality is better, and the consumption of new year goods is more prosperous this year
Our reporter Kong Dechen
The Spring Festival is approaching, the consumption of New Year's goods is booming, and people are preparing for the Spring Festival.
More variety, customized and refined quality products are more popular, and the online "New Year's Day" is in full swing... The reporter recently visited major supermarkets and found that this year's New Year's goods consumer market is more lively and "fresh".
No price increase during the New Year, buy with peace of mind
In Beijing Hualian Life Supermarket Taiyanggong store, cheerful New Year songs are heard, which makes the shopping atmosphere full of New Years.
The child sitting in the cart holds a bag full of sugar and oranges, and helps his mother to pick it out; young couples pick vegetables hand in hand and discuss what to eat for dinner; Big promotion" "Fresh vegetables come and have a look", the supermarket staff enthusiastically promoted...
"There are a lot of people buying vegetables and meat in the past few days. Fruits such as strawberries and sugar oranges are also selling very well." The supermarket staff told reporters while busy sorting vegetables, "It's less than a week before the New Year's Eve. , every household should prepare New Year's goods."
On the side of the gift box, Mr. Gao is choosing a New Year gift for his family at the suggestion of the staff.
"This braised chicken is also delicious, you can pack two." The staff said, "There are many people who buy this hawthorn, and this sausage..." Mr. Gao told reporters that he plans to stay in Beijing this year to celebrate the New Year and buy some gifts. Sending it back by courier can be regarded as sending your heart to your home.
Yams, potatoes, tomatoes, Chinese cabbage... The shopping carts of Grandma Zhao and Grandma Gao, who live nearby, are full.
"Taking advantage of the weekend, our old sisters went out for a walk and bought some New Year's goods." Grandma Zhao said, "Yams and potatoes can be stored for a long time, so I bought more, and the price is not expensive. Potatoes are less than a pound. 1 yuan."
Looking at the prices of supermarkets, the prices were generally stable, with no significant changes compared to normal.
"In the past, when the Chinese New Year was approaching, prices jumped slightly. But I feel that the price of vegetables and meat has not risen much this year, especially the price of pork." Grandma Zhao said, "The price of pork rose prominently before the Spring Festival last year, and the most expensive time was more than 40 yuan. A pound is about 20 yuan now." Ms. Li, who often comes to the supermarket to buy vegetables, told reporters that the price of some dishes has even dropped by almost half recently, from about 10 yuan to five or six yuan, especially small cabbage and yellow heart. dishes, etc.
年前全国农产品价格总体平稳。农业农村部市场与信息化司司长唐珂介绍说，近期柑橘等水果大量上市，苹果、梨等水果库存充裕，水果市场总量足、品种多，价格较为稳定。肉价方面，2021年生猪价格从1月份每公斤35.8元回落到12月份的17.59元。蔬菜方面，当前全国蔬菜在田面积8000万亩左右，同比增加200多万亩，预计未来3个月蔬菜供应总量1.7亿吨，同比增加350万吨，加上冬储蔬菜，可供每人每天约3斤菜。
据商务部监测，目前各地生活必需品市场总体供应充足，价格总体平稳，传统年货、优质生鲜、应季服饰、智能家电、鲜花绿植等商品销售旺，老字号餐饮、特色餐饮受欢迎，滑雪、滑冰等冰雪消费热力足，消费市场开局平稳。
线上“年货节”品类多体验新
线上年货消费市场的热闹程度不输线下。近日，商务部会同相关部门共同指导举办为期近一个月的“2022网上年货节”，各大电商平台春节期间不打烊，并针对节日消费特点，推出更多绿色、智能、优质商品以及餐饮套餐、定制年夜饭等。
“产地购”“新鲜产品”“定制好礼”成为年货消费的关键词。打开盒马APP，“上产地购年货，全国年味包邮到家”“购新鲜过新年”等推广语映入眼帘，更注重品质和精细化、定制化产品是目前许多消费者的消费偏好。“我这两天在盒马买了四川的粑粑柑、辽宁丹东的草莓、内蒙古的羔羊肉，品质没的说。人在北京却能坐拥天下美食的感觉太爽了。”今年打算“原地过年”的李何嘉对记者说，“大年三十那天，我打算叫上小姐妹们一起来我家过年，做些好吃的，肯定过得有滋有味。”
不仅限于传统意义上的“衣食”，智能家居、美妆、3C数码、国潮产品、鲜花等也被划入年货采购清单，年货消费“篮子”里的种类更多了。拼多多发布的榜单显示，综合下单、搜索、分享三个数据维度，徐福记零食礼盒、茅台系列酒、智利车厘子、苹果家族产品及SK-II护肤品成为平台开启年货节以来的五大爆款产品。年货节期间，拼多多还开启“多多新国潮”首季消费季，年菜“烹饪助手”美的空气炸锅、格兰仕智能微波炉以及“洗衣神器”立白洗衣凝珠，“国货之光”玉泽修护面膜、鸿星尔克休闲板鞋，“百搭年礼”君乐宝纯牛奶等国产年货跻入畅销榜。
盒马上海曹家渡店的工作人员告诉记者，1月份以来，在门店的“盒马花园”陈列区现场挑选绿植盆栽的消费者增加了不少。热销花类中，单株、3株、6株、8株、10株、12株的蝴蝶兰礼盒，价格从49.9元到788元不等。“玫瑰、银柳、洋牡丹、大花惠兰等，都适合过年时节摆放家中。”正在店里选花的张女士说，“像这些银柳福桶，可以放一整年，这几天买菜的时候就可以随手挑几款带回家。”记者了解到，目前蝴蝶兰占据了鲜花销售种类“C位”，随着基地订单种植和销售模式逐年成熟，以往市场上动辄上千元的多株复色蝴蝶兰，预计今年价格降幅超过30%，百合、澳梅、大花惠兰等“主力军”，价格也同比下降二到四成。
年货这一概念也在悄然改变。为了在蓬勃发展的新消费市场触达更多的年轻消费者，不少品牌将目光转向兴趣电商，以内容打造年货销售新场景。抖音电商最新数据显示，刚刚落下帷幕的抖音好物年货节，直播总时长达3171万小时，直播间累计看播人次424亿，单场成交额破千万元的直播间达158个。在热销商品中，不乏3C数码、智能家居等跨品类年货品牌，小米就是其中之一。小米集团中国区电商部直播部总经理陈幕楠认为：“从年轻人的视角看，年货这个概念其实不再是吃吃喝喝，而在于快乐的体验。”
“以往觉得过年在网上买东西虽然方便却没啥气氛，然而今年各大平台都贴上了‘年货节’的标签，随便打开一个购物APP都是促销、做活动，搞得十分红火，年味浓浓的。”李何嘉说，一些平台还引入了礼炮筒薯片等新奇商品，成为过年“氛围组担当”，为年货带来了高流量的社交讨论度。
稳产保供，保障快递时效
消费热火，线上线下如何做到稳产保供，把年货及时送达？
在保障快递运送时效方面，记者了解到，中通、韵达与极兔作为拼多多春节期间的快递特约合作伙伴，将为消费者提供不间断的商品和物流服务。期间，这3家快递承运的包裹如果出现“虚假轨迹”和“揽收后时效”触发赔付消费者的情形，相关费用将由快递公司承担。这一举措有望提升春节消费体验。“春节期间，我们将提升各项资源的利用效率，保障年货物资的有序供应。”拼多多年货节相关负责人表示。
京东有关负责人也表示，春节期间，京东将以丰富的商品、不间断的物流、可靠的技术，为消费者的春节消费体验保驾护航。“2022年是京东连续第十年‘春节也送货’，通过‘年货春运’建立起来的商品和情感传递，将让每个消费者不论身在何处都能安心过大年。”
在农产品保供稳价方面，唐珂表示，综合各方面情况看，今年春节和冬奥会、冬残奥会期间，肉蛋奶果菜鱼供应总量充足，完全可以满足城乡居民消费需求。
唐珂介绍，下一阶段要继续稳定生产，分区分类抓好“南菜北运”基地、北方设施蔬菜大省、大中城市等重点地区冬春蔬菜生产，持续抓好畜禽水产养殖，不断提升“菜篮子”产品市场供应能力；畅通流通，积极协调产区和销区构建“点对点”对接关系，确保“菜篮子”产品产得出、运得走、供得上；同时，紧盯应急，紧盯重大节日、重大活动和雨雪冰冻等极端天气等特殊时段，加强生产情况调度和市场动态监测预警。
"The Spring Festival is a traditional festival in China, and it is also a peak season for residents' consumption." Ministry of Commerce spokesperson Shu Jueting said, "The Ministry of Commerce will coordinate the epidemic prevention and control and consumption promotion work, and guide commercial and trade circulation enterprises to open their business normally during the Spring Festival. Urge enterprises to further strengthen the organization of supply sources, replenish goods in a timely manner, and effectively ensure the supply of the festival market." Shu Jueting said that the Ministry of Commerce will also work with relevant departments to release the central reserve beef and mutton to some provinces, autonomous regions and municipalities, and instruct all localities to actively enrich local reserves. Organize the distribution of daily necessities such as winter vegetables in a timely manner.