Etisalat is the most powerful brand in the telecommunications sector in the world

Etisalat has been named the world's most powerful telecommunications brand, becoming the first brand to achieve this outstanding achievement in the telecommunications sector in the Middle East and Africa, according to a report by Brand Finance, the leading global consulting agency specialized in brand assessment. commercial.

With its brand portfolio of more than $12.5 billion in telecom, Etisalat has not only achieved a "AAA" rating for its brand, but also maintained the title of the strongest brand in the Middle East and Africa across all sectors, and the most valuable brand. in the telecommunications sector at the regional level.

The new classifications reinforce the UAE's leading global position in the field of advanced infrastructure for the telecommunications sector and the strategic progress it has made in the digital transformation process.

On this occasion, Eng. Hatem Dowidar, CEO of Etisalat Group, said: “Our victory in the classification of the strongest brand in the telecommunications sector in the world and the most valuable brand in the telecommunications sector in the Middle East and Africa confirms the efficiency of our strategic initiatives aimed at establishing a strong infrastructure. For telecommunications, it will provide outstanding value to our customers in all areas covered by our services. Through our customer-centric approach, we continue to strive to reach new heights by investing in the next generation of advanced technology that enriches the quality of our services and contributes to shaping the features of the digital future.”

Dowidar added: "During this digital age, we seek to enhance our flexibility in order to keep pace with changes in customer requirements and provide the finest seamless services. Since the establishment of 'Etisalat' in 1976, we have been working within the framework of our ambitious vision to establish a world-class infrastructure for the telecommunications sector, which would contribute a pivotal role The drive for economic progress. The outstanding support and continuous guidance of our wise leadership in the UAE has always inspired us to stay at the forefront of innovation and focus on the future to continue empowering communities and enriching people’s lives.”

Eng. Hatem Dowidar joined the list of brand protectors prepared by “Brand Finance”, and this honor embodies an appreciation for the pioneering initiatives launched by him since joining “Etisalat” in 2015, which played a pivotal role in promoting the growth of the group’s business. After his appointment as Group CEO in 2020, Dowidar assumed responsibility for overseeing the group’s growth in line with the rapid changes in the telecommunications and technology sector in the wake of the Covid-19 pandemic, and his visionary leadership laid the foundations required to strengthen Etisalat’s reputation and enable employee engagement.

For his part, David Haye, CEO of Brand Finance, said: “With its vision to lead the digital future to empower societies, Etisalat has today become the strongest brand in the world, not to mention the strongest brand in the Middle East and Africa for the second year. Respectively..Etisalat seeks to consolidate the concept of teamwork, and achieves its efforts by harnessing technologies locally and regionally and providing a strong digital infrastructure. At the same time, its exceptional launch of 5G networks reflects its position as the most valuable telecom companies in the Middle East."

In turn, Dowidar credits the Etisalat team with this success, saying: “The significant growth in our brand value is a natural result of the contributions and dedication of our employees across the markets in which we operate.

Along with our partners, our employees play a pivotal role in our endeavor to transform into a digitally driven company that is able to keep pace with all demands and future trends, while at the same time committed to our vision of empowering societies and turning challenges into valuable opportunities.”

The UAE occupies the first place globally in terms of the highest percentage of penetration of the fiber-optic home network (FTTH), and for its part, Etisalat provides an advanced infrastructure for the fiber-optic network to enrich the customer experience across all its businesses.

Etisalat has set new standards that enhance its leading position as the fastest mobile network in the world by providing the best 5G communications experiences at Expo 2020 Dubai, based on its role as an official partner for communications and digital services, and thus succeeded in exceeding the expectations of millions of visitors.

Etisalat built a network dedicated to the global event, making it the first commercial site in the Middle East and North Africa region to use 5G networks, with more than 8000 Wi-Fi access points, 8500 mobile access points and 700 km of fiber-optic cables.

In conjunction with the UAE’s celebration of the fiftieth anniversary of the founding of the Union, Etisalat has been keen to harness its 46-year experience in the field of telecommunications and its major investments in telecommunications infrastructure to empower individuals and companies, in addition to supporting vital sectors such as health care and education, especially in the wake of global pandemic.

Through its "Stay Home" campaign, Etisalat has enabled more than one million students to seamlessly pursue their studies online.

In light of the rapid developments in the telecommunications sector, Dowidar focuses on enhancing Etisalat's strategic role in empowering the communities it serves in various global markets.

Dowidar said: “Our proven ability to provide high-quality communications is one of our main strengths. In addition, we have all the capabilities and tools necessary to unlock the potential of digital technologies and drive digital transformation at all levels, from government institutions to companies and individuals. There is no doubt that winning the title of the strongest brand in the field of communications in the world will contribute to enhancing our ambitions to expand into new regions and build fruitful partnerships, thus enhancing the image of 'Etisalat' as a brand capable of making a tangible positive difference."

Etisalat's digital arm has made remarkable progress in providing digital services for companies, especially in the areas of cybersecurity, Internet of things and cloud services.

For its part, Help AG, the cybersecurity arm of Etisalat Digital, protects customers against data theft attacks, and is an effective tool for achieving digital transformation.

Brand Finance is the world's leading independent brand valuation and strategic advisory agency.

Founded in 1996 and headquartered in London, the agency aims to bridge the gap between marketing and finance.

Brand Finance evaluates more than 5,000 brands active in all sectors and regions each year, and publishes the "Brand Finance Global 500" report, which includes the 500 most valuable brands in the world.

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