Neither as a supplier nor as an investor, Xiaomi entered the ranks of car manufacturers as a pure Internet company.
The most advantageous point is that it has a very complete ecological chain.
Shortly after the official announcement of the car, Lei Jun, chairman of Xiaomi, revealed in a live broadcast that Xiaomi's car will be equipped with Xiaomi's "family bucket", that is, Xiaomi's full set of intelligent configurations, such as air conditioners, purifiers, fresh air systems, humidifiers, Cooling water, etc., all come from the Xiaomi ecological chain.
It is conceivable that these elements will bring new ways of playing to Xiaomi's cars.
●Huawei Yu Chengdong
Although Huawei has repeatedly stated in public that it "does not build cars", in addition to a flagship folding phone, AITO was able to enjoy the "single link, single product" treatment at Huawei's winter new product launch conference on December 23 last year. The brand's first new car is the M5.
It was Yu Chengdong, the executive director of Huawei who introduced the M5 to the audience, who is also Huawei's "spokesperson" in the automotive industry.
In May 2021, Huawei released Yu Chengdong's latest titles: Managing Director, Consumer BG CEO, and Smart Car Solutions BU CEO.
For the next six months, Yu Chengdong became a frequent visitor on behalf of Huawei to partners in the automotive industry.
From the Extreme Fox S Huawei HI version to the Avita 11, Huawei made frequent moves in the automotive field last year, and Yu Chengdong continued to "voice" Huawei in the automotive industry in various ways.
In contrast, the Wenjie M5 can be regarded as Huawei's "heart". This extended-range electric SUV has a pre-sale price range of 250,000-320,000 yuan.
Yu Chengdong personally appeared on the stage and introduced the new car to the audience: "The chassis of our car is a high-end million-dollar car chassis" "Its front suspension is a double wishbone independent suspension. We have seen many cars in order to reduce costs. The McPherson suspension is used, and the driving experience is unacceptable." "Our cruising range is basically three times that of normal electric vehicles, killing a lot of pure electric vehicles." I have to say that Yu Chengdong, who first introduced automobile products These remarks were full of offensiveness and caused a lot of heated discussions, but they also successfully brought the M5 into the focus of public opinion.
Although he reiterated that Huawei "does not build cars", judging from Yu Chengdong's busyness and investment this year, Huawei, which "does not build cars", has been "infinitely close" to building cars.
As the head of China's most profitable listed car company, Chen Hong, chairman of SAIC Motor, has never lacked attention.
But in 2021, Chen Hong's most "hot" appearance was actually related to Huawei.
At the beginning of the year, the tank brand became independent. At the end of the year, a new car was unveiled in the salon, Wei brand opened a "cafe", and Euler raised a lot of "cats"... In the past year, Wei Jianjun, chairman of Great Wall Motors, saw that the company he built by himself was completed. A new look."
No matter how people comment on Great Wall Motor's multi-brand and multi-category strategy, and what comments they have on the various names and shapes, it is undeniable that Great Wall Motor has become "interesting".
Of course higher end.
The models of the Tank brand have achieved high premiums by virtue of the positioning of "hard-core off-road". With the support of a series of hybrid "coffee" models, the pricing range of the Wei brand is also increasing.
As for the salon that came the latest and also "goes the furthest", it directly entered the price range of 500,000 yuan.
Now Wei Jianjun no longer needs to be the platform for many products under Great Wall as before, but needs to consider more far-reaching issues.
At the Great Wall Motor Technology Festival in June last year, Wei Jianjun proposed the goal of "selling 4 million vehicles in 2025, of which the sales of new energy vehicles will account for more than 80%, and the operating income will exceed 600 billion yuan". "Can Great Wall Motors survive next year?" The soul question is less than a year old.
rubbing the boss's traffic
●NIO · Li Bin
"Why do people still buy gas cars?" During the NIO DAY 2021 event in December last year, Li Bin, chairman of NIO, raised a proud question.
Someone immediately thought of another scene more than 1,000 years ago: hearing the news of the famine, Emperor Hui of Jin Sima Zhong asked his ministers: "Why not eat minced meat?"
Although the annual sales of 3 million vehicles will be exceeded in 2021, the limitations of the popularity of new energy vehicles, especially pure electric vehicles, are still there.
The problems of shrinking cruising range and insufficient charging facilities are all stubborn diseases that restrict consumers from purchasing pure electric vehicles.
Of course, most of Weilai's users are not listed here, because Weilai has more charging points, and services such as one-click power-up and one-click battery replacement are available.
However, the average selling price of Weilai is 428,000 yuan. Based on the income and consumption level of residents in my country, most consumers cannot afford the selling price of Weilai, and naturally they are not connected with these fast service methods.
But this is the real situation of most electric vehicle consumers. Regrettably, as the leader of the new domestic car-making force, Li Bin "doesn't understand".
Many young people once regarded Li Bin, the man who had the "worst life" but never gave up, as an inspirational idol. In the blink of an eye, if the same group of people found themselves the target of Li Bin's "taunting", I don't know how they would feel.
"Why not eat minced meat?" The person who said this is said to have some brain problems.
Li Bin is a smart person. "Why do people still buy gas cars?" It is better to ask less questions.
●Ideal · Li Xiang
Li Xiangai is notorious for publicly scolding people.
In the year of 2021 alone, the person in charge of Volkswagen China who "wishfully wished" the parties in the Mercury Incident "filled their minds with mercury", and later posted the ideal ONE sales "secretly" questioned the program-extended hybrid technology route. , If you count the group car network that announced the official announcement of the car a few days ago, the name of an expert in the car circle is even more real.
It is a pity that Li Xiang, who loves to be stubborn, has also been portrayed by some people as an upright image of "going straight" and "talking when you have something to say".
But in fact, as the person in charge of a car company, Li Xiang has not been completely reasonable and has no manners.
The "Mercury Incident" has not yet been publicly concluded. As a vehicle manufacturer, the ideal is always lacking an explanation; the act of forcibly comparing the sales volume is considered to be a lack of tolerance. is naming names.
What's more interesting is that Li Xiang's "resentment" is not a matter of temperament, but a careful calculation.
At the Huawei's new product launch conference at the end of December last year, Yu Chengdong directly criticized the three-cylinder extended-range engine of a friend: "At least four cylinders are required, and you must not buy a three-cylinder engine when buying a car."
This time, Li Xiang, who was dissed by his direct competitor, didn't say anything.
Front waves on the beach
●Evergrande · Dai Lei
Evergrande's car-making thing, I'm afraid it will be yellow.
This is not unusual, but those who are familiar with the automobile circle will notice that this is another failure of Dai Lei, who has returned as the "Executive Vice President of Evergrande Automobile".
From Infiniti to BMW, Dai Lei once had a smooth ride in the auto industry.
It is a pity that it is difficult for Dai Lei, who has embarked on the road of entrepreneurship, to continue his career.
Byton, which "lost" 8.4 billion yuan, is now in a mess, and Dai Lei has no choice but to leave and run away.
Surprisingly, at the 2021 Shanghai Auto Show, Dai Lei returned to the public eye, and his new identity was the executive vice president of Evergrande.
It is a little embarrassing that Dai Lei, who has been in charge of the two luxury brands' business in China and joined the new car-making force first, can only be ranked in the second row in the introduction of Evergrande's executive team, and even his avatar is required. Small half size.
What is even more embarrassing is that the "fence" behind Dai Lei fell down after "condescending" to stay on the fence for more than half a year.
In 2021, the sales of new power car companies will generally increase.
When the heads of people are in great glory, Weimar and its founder Shen Hui are an exception.
The originally rumored IPO in April failed to materialize, and the sales of several models also widened the gap with Wei Xiaoli, even not as good as the rookie Nezha and Leapmotor.
What's more serious is that in the past year, WM Motor has been on fire one after another: in September and October, there were 4 fires in succession; in December, another 3 vehicles caught fire.
The "power lock" incident that followed was considered to be a confirmation that Weimar's battery was defective: in the winter when the battery life was severely reduced, Weimar limited the available battery power without notifying the user.
In some cases, vehicles with a nominal cruising range of 400 kilometers can only have a cruising range of more than 100 kilometers, resulting in a large number of user complaints.
Industry insiders pointed out that "locking the electricity" is to protect the battery, and if the situation was not serious, WM would not have taken such a bad policy.
Since the trial car fire incident in 2018, the battery safety problem has been accompanied by WM Motor, and there have been no less than 10 fire incidents that have been documented, which has also made WM Motor the most "hot" alternative new car manufacturer. .
Shen Hui, who was born in a traditional auto company and is well versed in the way of building cars, has not been able to completely solve this stubborn problem of Weimar for more than three years, so he had to sit and watch Weimar "get up early and catch the evening market".
Text / Yang ZhengKeywords: