Injaz confirms its position as a leading destination for major international events

Dubai succeeds in attracting 120 global business events in 2021

• Dubai provided ideal options for a group of associations and organizers who faced challenges in setting up their activities in the world.

  From the source

• Hilal Saeed Al Marri: “Hosting more business events in Dubai, working continuously with our partners to provide a safe and efficient environment.”

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The Dubai Business Events Office, the official office for attracting events and conferences in Dubai, and through its cooperation with its partners in the public and private sectors during 2021, succeeded in attracting 120 global business events, whether those that were held in the same year, or will be organized in the coming years. .

A statement issued yesterday expected that the total attendance at these events, which vary between conferences, meetings and incentive programs for companies, would reach about 70,000 government officials, decision-makers, scientists and experts, which confirms Dubai's position as a preferred destination for hosting international events and an incubator. Ideal for important discussions to chart the future of many vital sectors and key professions, and the role of innovation in driving economic growth rates.

Dubai efficiency

The statement attributed the strong performance that was achieved, despite the exceptional situation witnessed by the business events sector around the world during the last period, to the great efficiency shown by Dubai in dealing with the consequences of this stage, which was widely appreciated internationally, as Dubai provided ideal options For a group of associations and organizers, who faced challenges in establishing their activities and events in other locations in the world during the past 15 months, in order to enable these sectors to accelerate the pace of recovery, and thus advance the global economy.

business continuity

Hilal Saeed Al Marri, Director General of the Department of Economy and Tourism in Dubai, said, "Within the framework of the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, Dubai has been able to deal efficiently with the consequences of the developments that the world has witnessed over the two years." The past two years, ensuring business continuity, and contributing to the recovery of the global travel and tourism sector, which has been appreciated by the international business community, and also contributed to making Dubai a preferred destination for international institutions, companies and associations, as well as for talented people in many sectors and professions, consolidating its position as a major center for hosting events in all categories and sizes.

safe environment

He added: “The experience that we have witnessed over the past two years has confirmed the importance of business events organized in the presence of participants and speakers in person, as well as what these activities and events can provide to organizers, participants, sponsors, exhibitors and others of direct benefit.

Therefore, we continue to explore various possible opportunities to host more business events in Dubai during the coming period, by working continuously with our partners to provide a safe and effective environment, to enable the various stakeholders to exchange knowledge, opinions and experiences, in order to establish a lasting legacy.”

trust proof

For his part, Issam Kazim, Executive Director of the Dubai Corporation for Tourism and Commerce Marketing, said that "business events play an important role in attracting international visitors, as well as their great economic impact and contributions to the development of knowledge and innovation in the emirate."

He added: "There is no doubt that the momentum of the events program for international institutions and associations in Dubai during the coming period is evidence of the confidence these authorities have in Dubai's capabilities, and their knowledge of the emirate's ability to provide the appropriate environment to host such events to share opinions and exchange experiences."

The incentive programs for companies that Dubai will witness over the coming years are a clear indication of the firm desire of major companies to make Dubai a preferred destination for them to establish their activities in.”

Cooperation with partners

In the same context, Steen Jacobsen, Assistant Vice President of the Dubai Business Events Office, said: "We are keen to strengthen cooperation with our partners in the hospitality sector, including hotel facilities, event hosting venues, and service providers."

He added: “In 2022, we count on this cooperation, which we believe will be more important than ever, especially as we look forward to benefiting from the recovery of the tourism and events sector globally, in parallel with our efforts to motivate event planners and organizers, as well as international associations to organize their conferences, meetings and promotional activities. and motivation in Dubai.

Informative campaigns

The statement pointed out that the Dubai Business Events office will, during 2022, launch nine external awareness campaigns on four continents, to showcase Dubai's potential in traditional markets, such as: India, Europe, China, and markets that have strong opportunities for growth, including Israel and Latin America.

While it will continue to host more delegations invited to explore the city, partners will once again have the opportunity to join Dubai Business Events to participate in major trade fairs.

It is noteworthy that the Dubai Department of Economy and Tourism aims to attract 400 global economic events annually by 2025.

• 9 Targeting 400 global economic activities annually by 2025.

Major business events won by Dubai

■ The 27th Conference of the International Council of Museums (ICOM) for the year 2025, and Dubai will be the first city in the Middle East and North Africa to receive the organization of this international conference.

■ BIR World Recycling Conference and Exhibition 2022.

■ Asian Pediatric Nephrology Congress 2023.

■ International Society of Peritoneal Dialysis Conference 2024.

«McDonald's Russia Convention»

■ The AIA Star Convention and Oriflame Anniversary Gold Conference to be held in 2022.

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