(New Year's news) China's aging continues to deepen "silver economy" and give birth to "chaoyang" market
China News Agency, Hefei, January 22, title: China's aging continues to deepen the "silver economy" and give birth to the "Chaoyang" market
Author Chu Weiwei
"Home care services account for more than one-third of the annual orders, and during the Spring Festival, the order volume increased by 50%." Wang Chengfang, general manager of Anhui Wansao Housekeeping Service Co., Ltd., said in an interview recently that China's elderly care is changing from traditional concepts. "Raising children and preventing old age" has turned to relying on social services to meet demand, which is very helpful to promote the market to increase consumption.
At present, population aging has become an important trend in China's social development.
While bringing challenges, it also promoted the development of the "silver economy" and gave birth to the "Chaoyang" market.
Wu Li, the company's trainer, worked as a hospital nurse and nursing home nurse before entering the housekeeping industry in 2013.
"The elderly care industry has broad prospects and benefits are also improving. In the past, the monthly salary in the nursing home was about 3,000 yuan (RMB, the same below), but now I can get 5,000 or 6,000 yuan."
The improvement of living standards, the increase of average life expectancy, and the improvement of professional quality are the important reasons why the housekeeping industry is becoming increasingly "tight".
Wang Chengfang said that the elderly care service market is huge. As people's demand becomes more and more vigorous, the price will "rise" and the income will be considerable.
According to the seventh national census, the population of China aged 60 and above has reached 264 million.
Among them, the proportion of the elderly population in the Yangtze River Delta region has exceeded 20%, which has entered the stage of moderate population aging.
The vast "silver hair market" in the mainland has also attracted the "eyes" of many Taiwanese businessmen.
According to Huang Hongzhou, president of the Hefei Taiwanese Business Association, Taiwanese businessmen investing and starting businesses in Anhui are mainly concentrated in the service industry and high-tech industry, of which the health care industry is one of the important areas.
Taiwanese entrepreneurial youth promise Xu established an elderly care consulting company in Anhui in 2021, bringing Taiwan's refined elderly care service system to the mainland.
"Quantity, quality and psychological care are the three stages of the development of the elderly care industry." A Yunxu said that Hefei is a science and innovation city with outstanding scientific and technological advantages, which provides development space for smart elderly care.
"Smart old-age care covers a wide range, and there are many markets from services, supplies to facilities that need to be developed urgently." Answer Yunxu mentioned that in June this year, his health care project in Taipei will be completed. Next, he plans to launch related projects in Anhui. Wellness program.
The "silver-haired economy" has stimulated market vitality and given insurance companies more "stages".
In recent years, in addition to releasing relevant insurance product plans, many Chinese insurance companies have also entered the health care industry.
"Health, pension and other insurance businesses are closely related to health care services, and the insurance industry has a natural advantage in investing in health care projects." Gu Xuzhi, director of the Personal Insurance Division of Anhui Banking and Insurance Regulatory Bureau, said that many insurance entities are strengthening the pension industry nationwide. Layout, so far, pension projects have landed in many domestic cities, including two in Anhui.
"The trend of population aging continues to intensify, and with it, there is a great demand for elderly care services, health care industry, and elderly care finance." Gu Xuzhi said that the insurance industry must comply with it, and promote the main business of insurance and medical care and elderly care. The mutual integration of various fields such as nursing, health management and so on, to build a comprehensive comprehensive old-age security system.
According to the data released by iiMedia Research, an Internet industry data release platform, in 2020, the market size of China's silver-haired economy has reached 5.4 trillion yuan, with an annual growth rate of 25.6%. It is expected to reach 5.9 trillion yuan in 2021.
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