On January 20, Pinduoduo and Midea Group reached a strategic cooperation with an annual scale exceeding 10 billion yuan.
According to the agreement, the two parties will also carry out full-link cooperation in product customization, channel expansion, brand building, digital technology, intelligent manufacturing and other fields to jointly promote the integration of digital and real.
After the strategic signing, Midea Group and Pinduoduo will give full play to their respective advantages, carry out full-link cooperation, and work together to help new domestic products.
As a leading brand in China's manufacturing industry, Midea's products have entered Pinduoduo as early as 2016.
In March last year, Midea's Little Swan brand reached a cooperation agreement with Pinduoduo with annual sales of 1 million units. This strategic cooperation means a comprehensive upgrade of the cooperation between the two parties.
According to the agreement, all of Midea Group's brands, including Midea, Little Swan, Hualing, Cuckoo, comfee and other products, will be settled on the Pinduoduo platform.
In addition, Midea will also launch special customized products for platform users to provide consumers with more high-quality domestic products.
"Since its entry, the compound annual growth rate of Midea's product sales has reached 300%. In the past year, the Little Swan brand has achieved explosive growth from 0 to 2 billion on the platform." Wei Zhiqiang, Vice President of Midea Group China, said , In the new consumption era, Pinduoduo has become a new driving force for manufacturing in China, and Midea Group will further develop the Pinduoduo platform, give full play to the advantages of physical enterprises and Internet companies, and achieve win-win development.
"In the mid-to-high-end home appliance market, Pinduoduo has huge consumption potential. In the next year, it is expected that Midea's entire range of products will continue to maintain rapid growth." In the digital upgrade, Pinduoduo has not only established a special team for one-to-one support, but will also make key investments in product development, brand building, digital technology and other fields.
In order to continue to promote the deep integration of the digital economy and the real economy, Pinduoduo officially launched the "2022 Duoduo New National Tide" campaign on January 15, and joined more than 100 domestic brands to jointly launch the first season of "New National Tide Consumption Season". ".
During the first-quarter consumption season, Pinduoduo also set up a special area for domestic brands, focusing on the selection of traditional manufacturing brands such as home appliances, 3C, clothing, daily chemicals, and medical care for special support, and continued to help manufacturing brands embrace new consumption and achieve new wisdom. make.
On January 15, the first season of the "Duoduo New National Trend" consumption season was officially launched. Users can open the Pinduoduo app and search for keywords such as "New National Trend" and "New National Trend" to place an order for new domestic products with one click.
In the coming year, Pinduoduo will also accelerate the digital upgrade of the real economy in four aspects: first, to unite 100 industrial belts to help at least 1,000 national trendy brands, emerging brands, and time-honored brands embrace new consumption; second, to invest hundreds of A "support resource package" of the order of 100 million, cultivate 10 new national tide brands of 10 billion yuan, and 100 national tide brands of 1 billion; Brands provide customized solutions; Fourth, carry out a new model of full-link cooperation to promote digital upgrading of brands in terms of production, technology, data and management.
"With the maturity of China's manufacturing and supply chain, the independent research and development capabilities and industrial design capabilities of domestic brands have also made great progress. The new consumption era will be a good opportunity for China's local brands to further rise." The person in charge of Pinduoduo said that in the new stage of digital-real integration, Pinduoduo will provide full-link digital services for new domestic products and new national trend brands from the fields of design and development, production and manufacturing to brand building, and help China's real economy.