Zhongxin Finance, January 20 (Reporter Zhang Ni) "After several years of development, coupled with the promotion of the new crown epidemic, capital giants have 'entered the game', and Internet hospitals have entered a 'peak season' for licensing, but the development process gradually Some problems and drawbacks have also been exposed. With the continuous deepening of industry practice, regulatory policies have gradually become clear, and 'standard' has become a key word." Wang Hang, founder and CEO of Haodafu Online, told Chinanews.com's "China New Observation" column. .

User habits are gradually developed, and industry development is still in its infancy

　　Data from the National Health Commission shows that at the end of 2018, there were only more than 100 Internet hospitals in China, but by June 2021, the number of Internet hospitals has soared to 1,600, and more than 7,700 hospitals above the second level provide online services.

Third-party platforms have also opened Internet medical services.

Especially during the new crown pneumonia period, Internet + medical treatment has made many people enjoy convenience.

　　"In this epidemic, a large-scale awareness popularization has been completed on both the doctor's side and the patient's side. Patients' trust in Internet medical care is increasing, and user habits are slowly being formed. Therefore, in the post-epidemic era, there are already More and more people use Internet medical care as an important way to seek medical treatment."

　　Wang Hang believes that the gradual development of user habits provides a good mass basis for the development of the industry. At the same time, the introduction of a series of policies with "standardized development" as the core also escorts the development of the industry from the policy level. Important opportunities for the future of the industry.

　　But at the same time, he also emphasized that since the development of the industry is still in the early stage, there are still some irregular development phenomena, and the profit model of the industry is not yet clear, etc., all of which need to be faced by the whole industry.

Are hospital self-built platforms and third-party platforms competing or complementary?

　　So, is the relationship between the hospital Internet platform and the third-party Internet medical platform, competitive or complementary?

How should different platforms play their respective advantages to serve patients?

　　In this regard, Wang Hang believes that the positioning of the two is different, and they should use their respective advantages to serve patients well based on their own positioning.

　　In his view, Internet hospitals built by public hospitals are first and foremost a reserve of emergency capabilities, ensuring that basic medical services will not be interrupted in the "wartime" state of fighting the epidemic.

Second, for tertiary hospitals, the "usual" online follow-up business should be a matter of ensuring continuous treatment (compliance) for difficult and serious cases, rather than general follow-up visits for common and chronic diseases.

　　The positioning of the third-party platform should be an online primary hospital. First, it should use its own Internet technology to expand the patient population covered by the platform; second, it should reach as many doctors as possible, and use artificial intelligence to analyze Diagnosis technology, live free consultation, etc., help doctors screen out accurate patients and patients who need further treatment, and enable doctors to smoothly transfer these patients to their offline hospitals; third, do some low-risk Online follow-up service for common diseases and chronic diseases.

Data map: Self-service terminals in a hospital.

Photo by Xu Jing

Capital has "entered the game", how to avoid industry crisis?

　　Since the issuance of the "Opinions of the General Office of the State Council on Promoting the Development of "Internet + Medical Health"" and other documents, various localities have moved quickly and implemented innovatively to promote the development of "Internet + Medical Health" and achieved remarkable results.

　　"After several years of development, coupled with the promotion of the new crown epidemic, capital giants have 'entered the game', and Internet hospitals have entered the 'peak season' of licensing, but some problems and drawbacks have gradually been exposed in the process of development. With continuous deepening, the regulatory policy has gradually become clear, and 'standard' has become the key word." Wang Hang said.

　　He said that in recent years, "Internet + medical health" has only completed the first step in business, and there is still a lot of in-depth work to be carried out.

On the one hand, it is necessary to explore and establish business norms, and on the other hand, it is necessary to improve the quality of medical services.

　　Wang Hang said, for example, in the field of pharmaceutical management, the hierarchical management of the clinical application of antimicrobial drugs, the application management of high-alert drugs, and the management of off-label drug use are all in urgent need of in-depth research by industry experts and the introduction of detailed guidelines and specifications.

　　Another example is that online outpatient medical records are still missing. How to require and manage them, and then do a good job in medical quality management based on medical records, is an urgent problem that needs to be solved.

　　In addition, there are some signs of irregular development in the industry, such as offline drug rebates and other issues. If they are allowed to develop, it will bring a huge crisis to the entire industry.

　　Wang Hang also analyzed that at present, there are still a large number of unresolved pain points and breakpoints, such as the problem that doctors are busy with clinical work and cannot respond in time online; another example is that experts do not have time to explain carefully after giving their conclusions, which leads to patients Dissatisfaction problems; doctors and patients cannot be online at the same time, online consultations take a long time, doctors' work efficiency is low, and so on.

　　He said that none of these problems can be solved easily, each of which is a systematic project with complicated reasons.

However, if it is not resolved, there is no next step in the development of the industry.

From another perspective, every problem is also a potential opportunity for industry development and an opportunity to create value for society.

　　"Standardized development and high-quality development are the key to the survival of the Internet medical industry, and it is also the future direction. The organic combination of standardization and innovation will make the pace of industry development more stable." Wang Hang said.

(Finish)