The attractiveness of new first- and second-tier cities has increased, and new professionals are more pursuing personal value——
What are the new trends in the employment of college students?
Recently, many provinces and universities across the country have successively released reports on the employment quality of college graduates in 2021, which has attracted attention from all walks of life.
Where will college graduates go in 2021?
What factors do they look for when choosing a career?
Which occupations are more popular with graduates?
What do you care about-
Salary is important, and personal value is expected
When it comes to career selection criteria, salary is often one of the most important items.
A survey report released by Zhaopin Recruitment shows that salary and benefits are the main motivation for most college graduates in 2021 to choose a career.
Among the factors that fresh graduates value in their job search, the proportion of college graduates who chose "salary and welfare" reached 68.5%, an increase of 7.7 percentage points year-on-year.
At the same time, the proportion of people who value "settlement, subsidies and other talent policies" has also increased compared with 2020.
Zhang Zhiwei, who graduated from Taiyuan University of Technology, is now working in the general contracting company of China Construction Third Engineering Bureau. When it comes to the importance of career selection criteria, he puts "salary and treatment" in the first place.
"Work is also for a better life. I want to work hard to earn money when I am young, and accumulate a certain amount of capital, contacts, etc., which is more conducive to future development." Zhang Zhiwei said.
There are also many college graduates who say that although salary is one of the important factors in measuring a career, they pay more attention to whether they can realize personal value in the workplace than salary.
"What I value most is the position of a company in the industry. A good platform can often provide a better career growth environment. Second, I look at the room for advancement of the position, and finally consider the salary." Duan Fei, who graduated from Xinjiang University, is now in Beijing. Work in a state-owned enterprise in the city.
He believes that the salary level depends on the rigid conditions such as the academic background and personal resume of college graduates.
Graduates who have just left campus to enter the workplace have limited bargaining space in the job market, so they should pay more attention to career development prospects when choosing a career.
After graduating from China Foreign Affairs University, Xu Haoming became a transfer student from Yichang, Hubei.
In his view of career choice, the realization of personal value occupies an important position.
"I am a native of Yichang, and it is meaningful for me to devote myself to the construction of my hometown. The talent policy provided here is also very attractive." Xu Haoming said that the selected students must work in the local village for 2 years. Professionals are a good opportunity for exercise, which is of great benefit to personal career growth.
It is worth noting that, in addition to the hard conditions such as salary and benefits and the career pursuit of realizing personal value, "achieving work-life balance" is also the aspiration of many college graduates in 2021 when they choose a career.
According to a survey report released by Zhaopin Recruitment, among the factors that fresh graduates value in their job search, 34% of college graduates choose "work-life balance", a year-on-year increase of 3.5 percentage points.
The report pointed out that this shows that young job seekers prefer a humanized and reasonable work system while pursuing growth.
"Compared to a career with a high salary but over-saturated work, I would prefer to choose a career with a moderate pace of work and reasonable pay." Duan Fei said that he and many of his colleagues are more inclined to have a job after work. Develop hobbies in leisure time. "Having time to enjoy life is very necessary to relieve work pressure."
Where to find employment -
New Tier 1 and Tier 2 cities are gaining traction
"I have studied in Shanghai for 4 years, and I have a lot of affection for this city. There are many job opportunities here, as well as a rich cultural and entertainment life. Many classmates and friends are employed in Shanghai, so I also chose to stay after graduation." Chen Yu, a 2021 graduate of East China University of Political Science and Law, mentioned the reason for staying in Shanghai for employment, she said.
Like Chen Yu, employment in first-tier cities is a favorite choice for many college graduates.
According to the "2021 Comprehensive Report on the Best Employers for Chinese College Students" released by 58.com, among the college students who participated in the survey, 35.45% of the graduates expected to be employed in first-tier cities.
Specifically, Beijing, Shanghai, Guangzhou, Shenzhen, and Chengdu are the preferred employment cities for college students.
At the same time, job openings in new first-tier and second-tier cities have grown rapidly, making them more attractive to young people.
The "2021 Fresh Graduate Employment Trend Report" released by BOSS Zhipin shows that in the spring recruitment season of 2021, 62% of the school recruiting positions for fresh students are from first-tier cities and new first-tier cities.
Among them, the new first-tier cities accounted for 37% of the school recruitment positions, an increase of 4 percentage points year-on-year, and became the main force in absorbing the employment of fresh graduates.
Judging from the local employment retention of 2021 graduates, the retention rate of fresh graduates in first-tier and new first-tier cities is over 60%, and second-tier cities are second to new first-tier cities, with a retention rate of 44.6%.
After graduating from Beijing Normal University, Xiao Zhu, a 2021 doctoral student, joined Taiyuan University of Technology and became a young teacher.
"I'm from Linfen, Shanxi, and Taiyuan is very close to my hometown. The Taiyuan University of Technology I work for is a top-ranked university in the province, so I chose to work here." Xiaozhu said that compared with Beijing, which has a high population density, he is more Tends to live in a relatively moderate-paced city life.
According to Wu Shuai, an associate researcher at the China Academy of Personnel Sciences, the reason why first-tier and new first-tier cities continue to attract college graduates is because of the large space for career development. With the increase in the 'turnover rate', a city's industrial diversification, occupational diversification and richness of job supply will determine its attractiveness to young people." Wu Shuai analyzed.
In addition, in terms of social interaction, the quality of life, vitality, friendship circle and supporting services of leisure, culture and entertainment in such cities are favored by young people, who are willing to work here.
Which industries are favored -
IT, Internet and other industries are attractive
In addition to geography, the industries that college graduates go to have also attracted much attention.
According to the "2021 College Student Employability Survey Report" released by Zhaopin, IT/communications/electronics/Internet are the industries that graduates are most looking forward to.
Judging from the recent graduate employment quality reports disclosed by many colleges and universities, information technology and other related industries are favored by more graduates.
Statistics recently released by Peking University show that among the university graduates in 2021, 26.36% of undergraduates and 24.76% of master's students are engaged in information transmission, software and information technology service industries, accounting for the highest proportions of this level of education. .
According to the "2021 Employment Quality Report" released by Shanghai Jiaotong University, according to the statistics of different educational backgrounds, undergraduates and master's students choose to be employed in the information transmission, software and information technology service industries the most, with 240 and 1075 people respectively.
The first key industry for graduate employment of Nanjing University in 2021 is "information transmission, software and information technology service industry", accounting for 25.38%.
The first key industry for graduate employment of Nanjing University of Science and Technology is the new generation of information technology and software industry.
"College graduates favor IT, Internet and other related industries. On the one hand, it is related to their good expectations for the development of the digital economy. On the other hand, because of the attractive skills and higher income treatment of digital occupations." Wu Shuai said, compared with traditional economic fields Some duplication of labor, intelligent manufacturing, digital finance, etc. can more arouse young people's interest in employment, newer jobs, higher income, and relatively free time, etc., are more attractive to young people.
From the perspective of job selection, R&D/technical jobs are the preferred job types for more college graduates.
According to the report of 58.com, among the job types preferred by college students in 2021, R&D/technical positions will account for 26.54%; followed by technical support/testing positions, accounting for 23.03%; and office function positions will rank third, accounting for 19.52%.
According to the analysis, the main reason for choosing R&D positions is that professional and technical positions can often lead to good career development and competitive salaries.
The technical support/testing positions have a certain salary level guarantee, and can also have in-depth contact with the core business, and the application challenge is lower than that of R&D positions.
The data shows that the number of college graduates in 2022 is expected to be 10.76 million, an increase of 1.67 million year-on-year, and both the scale and increment have reached a record high.
At present, the Ministry of Education has launched the "2022 National General College Graduates Employment and Entrepreneurship Promotion Action", held special online recruitment activities with relevant departments to provide various positions, and helped college graduates improve their employment through online and offline employability training. Competitiveness.
Monitoring by multiple institutions shows that in recent years, China's digital economy has developed rapidly, expanded its scope, and deepened its influence. It has brought a large number of employment opportunities and has become an important field for absorbing college graduates.
Especially as digital technology is integrated into traditional industries, more new jobs are emerging in these industries.
The report released by the BOSS Zhipin Research Institute shows that since last year, the scale of "traditional industry + digital economy" jobs represented by smart agriculture and e-commerce marketing of agricultural products has grown rapidly, and there is a great demand for highly educated talents.
"The employment potential in the digital economy is great, but the current talent supply and demand match is not high." Wu Shuai believes that alleviating this problem requires joint efforts from many parties.
From the perspective of college graduates, it is necessary to focus on improving digital literacy and adapt to more comprehensive and integrated positions in the future.
In the talent training mechanism, we should do a good job in the construction of new engineering and new liberal arts in the digital economy, strengthen career enlightenment, cognition and experience in the digital field, and provide professional digital technical talents.