Recently, the topic "Whether this year is the last cold winter of the new crown pandemic" has sparked heated discussions on social platforms.
At the same time, the Red Star Capital Bureau noted that the China Tourism Academy expects that the number of domestic tourists in 2022 will be 3.980 billion, and the domestic tourism revenue will be 3.81 trillion yuan, an increase of 16% and 27% year-on-year, respectively, recovering to nearly 70% of the level in the same period in 2019. %.
It is expected that the number of inbound and outbound tourists will increase by 20% year-on-year, returning to between 20% and 30% of the level in the same period in 2019.
Since 2020, the global tourism-related industries have been hit hard, and the number of employees has dropped sharply.
In the context of the normalization of epidemic prevention and control, nearby tourism, local leisure, and local vacations are becoming a new trend in mass tourism.
In the face of changes in the tourism market, what should practitioners do in 2022?
Many people in the tourism industry who are still sticking to it told Red Star Capital Bureau about their experiences, judgments on the industry, and thinking about the future.
A fog of uncertainty still hangs over the industry, but they are looking forward to a better year.
Transformation of travel agencies:
Nearby tours, research tours, selling specialties
According to data from the Tourism Research Center of the Chinese Academy of Social Sciences, the total global tourism revenue in 2020 will drop by about 50.9% year-on-year.
Tens of thousands of small and medium-sized travel agencies have closed down, and established industry giants such as Heping International Travel are also unable to escape the "epidemic" disaster. They can only seek transformation.
The company of foreign-related tour guide Xiaoyu is located on Nanjing West Road, Shanghai. Before the epidemic, the company mainly focused on "hotel groups" and "student groups". Affected by the epidemic, "student groups" were greatly reduced, and "hotel groups" almost completely disappeared.
Faced with such a predicament, the company has developed niche tourism routes such as Huzhou and Wuxi near Shanghai.
In addition, many hostels have developed study tours.
In July 2021, the epidemic prevention and control was relaxed, and domestic tourism gradually became popular.
Xiaoyu walked out of Jiangsu, Zhejiang and Shanghai for the first time in two years and brought a study group from Dunhuang.
Xiaoyu told the Red Star Capital Bureau, "Many students who participate in the Dunhuang group are to get their research certificates, which will help them to go to school in the future, which also caters to the needs of their parents."
In addition to the transformation on the planned route, many companies have also developed new businesses.
Brian is a partner in an entrepreneurial online travel agency.
He told the Red Star Capital Bureau that as a foreigner in China, he is mainly engaged in foreign-related tourism, and his clients are almost all foreigners.
Today, the company's customers have changed from foreigners who travel to China to foreigners living in China, and the number has plummeted.
在旅游主业之外，他们另辟赛道售卖具有中国元素的周边产品：印着北京炸酱面的T恤、画着上海小笼包的帆布包等。
Brian还在网站商城卖起了中国特色食材，例如四川花椒面、辣椒面。“我们还拍摄了视频，教国外的顾客如何利用这些食材做正宗的中国菜。”Brian告诉红星资本局，疫情席卷让他们损失惨重，卖一些周边商品能够获取一定的利润，但跟之前比起来只是九牛一毛。
8成导游无业务
旅游行业出现离职潮
2021年底，小鱼所在的公司出现了离职潮。“有的部门直接解散了，我们这一层楼空了一半。”
据世界旅游业理事会WTTC数据显示，2020年，全球旅游业消失了6200万个工作岗位，旅游、酒店、票务、航司等行业都出现了离职潮。
Brian告诉红星资本局，受新冠疫情影响，公司中国区的十名员工全部离职，目前仅剩他和另外一名合伙人支撑着中国区六大城市的旅游业务以及商品的选品工作。疫情前他们在每个城市有10至20名兼职导游，现在仅剩两三个，还都是兼职的。
在采访过程中，红星资本局了解到，因为英语听说读写能力强，涉外导游再就业的空间较中文导游更为宽广。一些人去从事与老本行有关联的工作，比如英语教培和博物馆讲解业；一些则与老本行无关，比如卖茶叶、卖房、在星巴克做全职等。
中国旅行社协会导游专业委员会发布的调研报告《疫情下导游生存状态与职业发展需求》显示，从事导游工作的被调查群体，目前有80%无业务，10.6%疫情期间从事兼职，8.4%已经转行或者计划转行。
从20年初至21年5月，小鱼每周仅工作两三天，早十晚五。她决定去星巴克做兼职，既能学做咖啡又能挣一点外快。“刚开始不熟悉操作，主管一般会给我晚班，客人少一些不至于手忙脚乱。熟悉了以后就排早班了”。朝九晚五，副业兼职的工作时长比在旅行社的正业还要长。
有人选择做兼职，也有人选择提升自己，自由职业导游彭码就学习了整理收纳等课程。
小鱼也在工作之外重拾了以前因忙碌丢下的扫街、拍照、探店等爱好，对于离职的问题，小鱼说：“第一年不清楚情况犹豫不决，第二年还有一点业务就没离职，不过后面疫情又严重了。我就是求安稳的性子，不然确实可能跑了吧。”不确定性迷雾仍然笼罩着旅游业，在转机到来前，小鱼们仍然在坚守。红星新闻记者 吴丹若 实习生 敖玉连