JR East has announced that it will consider selling the data of IC card "Suica" users to private companies after processing it in a form that cannot identify individuals.
JR East announced on the 20th that it will consider selling the data that passengers of "Suica" get on and off at the station to private companies and have them used for business.
The data that we are considering selling is the age and gender of the customer, information on the station where we got on and off, etc., statistically processed in a form that can not be identified by an individual such as name and contact information, and purchase history of shopping etc. increase.
Such data is already provided to local governments for a fee, but when it was provided to a major electric appliance manufacturer nine years ago, some users raised concerns about the protection of personal information, so the private sector There is a history of stopping the provision to companies.
JR East says that big data of users can be expected to be used for urban development and new businesses to revitalize the area around the station, and excludes information of users who do not want to provide data in consideration of privacy. I would like to consider selling it again after doing so.
JR East says, "We recognize that it is important to build a relationship of trust with users. When selling data, we would like to promote thorough information management and publicize the system that individuals can refuse to provide." ..