Zhongxin Finance, January 19. In response to recent media reports that Aunt Qian closed all stores in Beijing, on the 19th, "Aunt Qian Fresh Fresh Official" WeChat public account issued a statement saying that adjustment is a normal business operation behavior.
Aunt Qian said that when developing unfamiliar markets, she will adopt a relatively stable strategy, using a small number of direct sales and franchise stores to find a stable profit model in the region.
The adjustment in the process is a normal business operation behavior.
In response to the closing of the Beijing store, Aunt Qian responded that the Beijing market has its particularities: "We underestimated the difficulty of the Beijing market, and even underestimated the operating pressure brought by the high rents in the Beijing market. The single-day customer flow of the store has not reached the The expected level, if the Beijing market continues to develop, more investment is required.”
"After a comprehensive evaluation by the company, Aunt Qian plans to invest more resources in relatively stable and mature markets. At the same time, it will also increase research and development and investment in pre-made vegetables in these mature markets."
According to reports, Aunt Qian is a community-based fresh food chain enterprise developed from South China. It will enter the Beijing market for the first time in 2020.
(Finish)