China News Service, Hangzhou, January 18 (Zhang Yinwang's question) How to promote the standardized development of the live broadcast e-commerce industry is a hot spot that many members of Zhejiang Province paid attention to during the two sessions.
On January 18, at the Zhejiang Provincial Two Sessions held here, Xie Zhijian, a member of the Zhejiang Provincial Committee of the Chinese People's Political Consultative Conference, suggested that relevant government departments should start from improving relevant regulations, strengthening platform governance, building a co-governance pattern, and establishing an integrity evaluation mechanism to promote live broadcasts. Standardized development of e-commerce industry.
Xie Zhijian, member of the Zhejiang Provincial Political Consultative Conference.
Photo courtesy of Zhejiang Democratic League
In recent years, due to the impact of the epidemic, the offline economy has suffered setbacks, and the "home economy" has stimulated a large number of e-commerce companies to start live broadcast models. At present, the overall transaction scale of live broadcast e-commerce companies has exceeded one trillion yuan, accounting for more than 10% of the overall online shopping.
Everything can be broadcast live, and everyone can bring goods. A series of problems occur frequently, such as the tax evasion incidents of live broadcast anchors such as Sydney, Lin Shanshan, and Wei Ya, as well as false propaganda, fake and inferior products, data adulteration, and high return rate , rights protection, etc. erode the interests of businesses and consumers.
According to public media reports, Zhejiang live-streaming e-commerce transactions account for one-third of China, ranking first in China.
And these frequent chaos in the live broadcast e-commerce industry also forced the entire industry to standardize.
Xie Zhijian was also deeply touched by this.
Xie Zhijian said that taking Yiwu City as an example, the market supervision department has received nearly 5,000 complaints and reports involving live broadcast e-commerce false propaganda, poor product quality, and non-delivery in 2020, and nearly half of them are difficult to handle properly. The "four difficulties" of supervision and law enforcement are prominent.
In response to the above problems, Xie Zhijian suggested that relevant government departments should improve relevant laws and regulations.
On the basis of extensive research on issues in the live-streaming delivery industry, relevant laws such as the Advertising Law and the E-Commerce Law were revised in a timely manner.
By formulating implementing regulations or lower-level laws, the rights and responsibilities of relevant operators can be clarified, the legal responsibilities of platforms, operators and streamers can be consolidated, and a healthy and orderly legal environment can be actively created.
At the same time, he also hopes that relevant departments can strengthen platform governance.
Increase the supervision of platforms and anchors, clarify the entry threshold and access requirements for live broadcasts, and strictly prohibit the conduct of live broadcasts without platform review and recordation. Consumers will not have nowhere to complain when they find a problem with a product.
Tian Ning, member of the Zhejiang Provincial Political Consultative Conference.
Photo by Xu Yan
It is reported that e-commerce live broadcasts pay attention to "people", "goods" and "fields", and "people" are undoubtedly the key link connecting "goods" and "fields" in the live broadcast industry.
Tian Ning, a member of the Zhejiang Provincial Committee of the Chinese People's Political Consultative Conference, paid attention to the shortage of live broadcast e-commerce talents.
"The anchor seems to have a low threshold, but in fact, the knowledge is very deep." Tian Ning said.
He told reporters that with the advancement of China's network process and the promotion of consumption upgrades, the demand for live broadcast e-commerce talents in many industries has become increasingly urgent.
In the national education series, there is a lack of live e-commerce counterparts, and the level is not perfect.
This has led to a shortage of live broadcast e-commerce talents, and also caused some chaos in live broadcast e-commerce.
In order to fill this gap, Tian Ning suggested that relevant government departments should encourage colleges and universities in Zhejiang Province to cooperate with enterprises and institutions to set up teaching practice bases to help college students understand live broadcast e-commerce, and to cultivate live broadcast e-commerce-related job skills and literacy from Before entering the job, go to school ahead of time to cultivate more high-quality application talents in the field of live broadcast e-commerce.
At the same time, he also proposed that the Zhejiang Provincial Government should fund and guide, with the participation of universities and enterprises, to build a Zhejiang live e-commerce talent education exchange service platform, create a live e-commerce talent training education directory database and a teacher database, and attach importance to cultivating and retaining local live e-commerce. Talents, vigorously introduce international innovative live broadcast e-commerce talents, and coordinate and guide the high-end live broadcast e-commerce talents and talents in short supply through the platform, so as to realize the sharing and sharing between enterprises and universities, improve the utilization efficiency of talents, and reduce the cost of enterprise employment.
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