Recently, a product called Tinghuanjin wine broke into the liquor industry.
Some time ago, Tinghua Wine Industry entrusted Sichuan Yibin College to conduct a report on "Tinghua Wine Feelings and Feelings" report: "The respondents were 26 males and 17 females. An average of 93.95% of the people who felt sustenance at the time.”
Zhang Xuefeng, chairman of Qinghai Spring and designer of Tinghua Wine.
Photo courtesy of the enterprise
According to Zhang Xuefeng, a flower designer, the development of Chinese liquor today must consider the feelings of consumers, and create a better consumption experience and healthy value from the perspective of harm reduction and gain.
Over the years, the R&D team of Tinghua Wine has launched scientific and technological research to solve the "badness" of liquor.
For example, modern biotechnology has been able to control the generation of microorganisms to a certain extent, and for example, the rectification technology in the modern chemical field can filter the wine body to the molecular level.
Tinghua is guided by the results of consumer demand, and conducts reverse technology construction and experimentation.
After thousands of times of trial production and research, a new process of liquor production and gain has been created.
The new process of Tinghua is a comprehensive application of biotechnology and microbial fermentation engineering, food analysis and flavor sensory science, modern medicine and other multi-disciplinary cutting-edge achievements. 109 processes such as bacteria and special incense koji are used to realize the benefits of wine systemization.
The hot wine is formulated to be moderately warm and cool, so that Tinghua wine has a comfortable and soft touch, which can be contained and resistant to fine products.
The wine body with changed alcohol properties and richer flavor and beneficial components has the characteristics of mouth-watering.
Listen to a corner of the innovative craft line of Huajiu.
Photo courtesy of the enterprise
Photo courtesy of the enterprise
Wine has not only material properties, but also spiritual properties.
For thousands of years, drinking has been a way for literati to inspire inspiration, "the most beautiful when the flowers are half-open, and the best when the wine is slightly drunk".
According to the book "Physiology", the autonomic nerve is an extremely important control and regulation system in our body. It consists of two parts, the parasympathetic nervous system and the sympathetic nervous system. The two have opposite functions and jointly control and regulate various organs of the body.
The sympathetic nervous system puts our body in a "stressed" state of tension and activity.
And the parasympathetic nerves are beneficial for our bodies to "rest".
Modern research has confirmed that parasympathetic activation can promote sleep quality, especially improve deep sleep quality, and can also enhance immunity and improve the body's disease resistance.
According to Zhang Xuefeng, the designer of Tinghua Wine, Tinghua Wine has found the golden key to activate the parasympathy, which is the humanistic care for consumers.