The sales battle for Valentine's Day on the 14th of next month has begun in earnest.

While the number of face-to-face opportunities is decreasing due to the corona disaster, department store companies are moving to devise an assortment of products and sales floors so that the individuality and feelings of the giver will be impressed by the other party.

Of these, Takashimaya has introduced new products that meet these concerns, as the number of younger generations who are interested in social issues such as environmental and human rights issues is increasing.

Specifically, it is one of the sales to support the independence of African farmers and women who produce chocolate and cocoa beans, which are raw materials, by mixing non-standard bananas that were planned to be discarded to reduce food loss. We started handling products that are returned to the department at major stores.

In addition, the Isetan Shinjuku store in Tokyo will have a new corner selling fresh and dried flowers in the special sales floor for Valentine's Day sales.



By adding flowers to chocolate, we aim to capture demand by expressing our gratitude and friendship to colleagues and friends at work who have less chance to meet.

Ami Iwakoshi, the person in charge, said, "Because the opportunity to meet people is precious, I think more and more people want to give something heartfelt."



On the other hand, as the infection of the new corona spreads rapidly, department store companies are taking thorough measures against infection, such as restricting admission when it is crowded, and then increasing the lineup of products sold online.