• Microsoft to buy video game giant Activision Blizzard for $68.7 billion

The Japanese technology multinational


has plummeted almost 13% on the

stock market

this Wednesday after its investors welcomed the purchase of the video game firm Activision Blizzard by Microsoft as a jug of cold water.

Sony shares have opened with a sharp drop and after the first hour of trading in


they fell almost 10%, a decline that extended throughout the day and ended at 12.78%.

The technology has been the most traded company of the day and the one that has registered the greatest collapse among the companies listed in the main selective of the Japanese stock market, the


, which groups the 225 most representative values.

Microsoft's biggest acquisition

Sony investors have thus reacted to the operation between the two American companies, which represents the largest acquisition of


to date and a strong commitment to the video game sector, in which it is a direct competitor of Sony.

The purchase, valued at $68.7 billion, will become one of the 20 largest such deals in history when completed.

It has yet to pass the scrutiny of antitrust regulators, but it has already made investors in the Japanese firm nervous.

"They think


will make all

Activision Blizzard games exclusive (to Xbox), hurting



and helping Microsoft close Sony's


sales gap, " industry consultant

Serkan Toto

said .

the stock market crash in their social networks.

Activision is the owner of important IPs (intellectual properties) such as

Call of Duty


Crash Bandicoot


World of Warcraft




Guitar Hero




Tony Hawk




Candy Crush

, which will pass into the hands of Microsoft.

The third largest company in the sector

The American, which already has a significant presence in the world of video games with its Xbox console and titles like


, will become the third largest company in the sector in terms of billing, only surpassed by China's


and Sony itself. current leader in this sector of digital entertainment.

While Microsoft's historic operation was a stock market boost for other major video game companies such as the American

Electronic Arts

or the French


, Sony received the news as a blow because of the threat it represents to its current hegemony.

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