Zhongxin Finance, January 19th, "Don't tear it apart! Pull out Huawei mobile phones", "Don't tear it up! You have 2 bottles of hand sanitizer to pick up"... Express orders have become a "new front" for all kinds of small advertisements. These advertisements Most of them are printed below the receipt and delivery information of the express order, which is integrated with the package information, occupying one-fifth of the entire express order, and uses advertising words full of "welfare" as bait to guide the owner of the package to participate.

But are there really free "benefits" behind these slogans?

　　Recently, the Anhui Provincial Consumer Protection Commission’s WeChat official account stated that investigators have never won any of the awards in the above slogans, and even the promotional content was “suspended” due to suspected fraud.

Best Express has the highest percentage of advertising

　　From November 11, 2021 to December 25, 2021, the Anhui Provincial Consumer Protection Commission issued 1,111 orders from Shentong Express, YTO Express, ZTO Express, Best Express, Yunda Express, SF Express (including Fengwang Express), Samples of express orders from express companies such as China Post Express (EMS) and Jitu Express were tested, counted and analyzed.

　　Anhui Provincial Consumer Protection Committee found that in the survey of the proportion of express delivery companies' own samples containing advertisements, Best Express had the highest proportion of advertisements, and more than 80% of express delivery orders had advertisements; followed by Jitu Express, Yunda Express, Yuantong Express Express and Shentong Express, more than 70% of express orders have advertisements; the third echelon is ZTO Express, and more than 60% of express orders have advertisements.

　　This means that more than half of the express delivery companies that consumers often come into contact with when shopping online have advertisements on the parcel express orders, and more than 60% of the express orders with advertisements are included.

　　SF Express has relatively few advertisements. 98% of express orders have no advertisements, and all express orders with advertisements are from its brand "Fengwang Express", and advertisements account for less than 2%.

Followed by Debon and JD.com, 90% of the parcels have no advertisements, and advertisements account for less than 10%, and the express orders with advertisements are all from Debon Express, and no advertisements were found on the express orders of JD.com.

More than 70% of advertisements come from "Three Links and One Delivery"

　　Statistics show that among the 1,111 express delivery samples collected, 674 samples contain advertisements, accounting for as high as 60.67%. That is to say, at least 6 out of every 10 people have received advertisements on the parcels.

Among the 674 advertised express delivery samples, Yunda Express and YTO Express both accounted for more than 20%, and ZTO and Shentong both accounted for more than 15%.

"Three links and one delivery" (Yuantong, Zhongtong, Shentong, Yunda) with advertising express orders accounted for more than 70% of the total advertising samples.

That is to say, most of the express single advertisements that consumers encounter in their lives come from "three links and one delivery".

　　The samples of SF Express and Debon Express express delivery orders containing advertisements accounted for less than 0.5% of all samples containing "advertising", which is very low.

Pinduoduo has the most ads

　　In the code scanning test of 674 samples of express delivery orders with advertisements, the investigation team found that the advertisements that appeared the most were Pinduoduo’s “Receive cash every day and make payments in seconds”, accounting for 39.32%, which means that nearly 40% of the advertisements were this ad.

　　The survey shows that the process of receiving cash in this type is that you need to constantly invite friends to help, get the chance to draw a lottery, and then accumulate and exchange a series of things such as gold coins and lucky values, which are linked together, so as to achieve enough cash withdrawal amount. Purpose.

After someone in the group invited nearly 20 friends to help, they failed to withdraw the cash, and none of the other participants finally cashed out, but they all downloaded the APP and promoted the event "for free".

　　In addition, the investigation team also found a promotion page called "Pickup Welfare Agency", with advertisements accounting for 22.11%.

The advertising slogans on the express list for this big turntable lottery include: "Pick a Huawei mobile phone", "To be drawn: 2 bottles of hand sanitizer", "Don't throw it away! Scan the code to get 5.87 yuan" and so on.

　　However, in the test, the investigators never won any of the awards in the above advertising slogans. The so-called awards have a clear promotion purpose, and no awards are really "free" mentioned in the advertising text. Many advertisements Before the lottery, you must fill in detailed personal information, and even the promotion content is "suspended" due to suspected fraud.

Courier companies and shopping platforms shirk each other's responsibilities

　　When investigating the source of express orders, the Anhui Consumer Protection Committee found that express companies, shopping platforms and Cainiao blame each other.

　　Major e-commerce platforms believe that the advertisements come from express companies; major express companies report that the initial express order is blank without any advertisements, and the advertisements in the express order are generated during the printing process of the seller, so the problem lies in the e-commerce platform or the seller, and they No matter; Cainiao said that there are no advertisements on the parcels that Cainiao picks up, and the parcels sent by the sellers on the e-commerce platform are all directly cooperating with the courier company; the courier staff and the courier brother reported that the courier bills with advertisements are from various E-commerce platforms flow out, and the express orders they print do not contain advertisements.

　　According to the investigation team's on-the-spot investigation, the express bill advertisement was generated in the process of "businesses use printing software on various platforms to print express bills".

The survey shows that among the express orders with a large number of samples, in addition to the Jitu and SF Express express orders, the investigators have seen "this book" on the express orders of Shentong, Zhongtong, Yuantong, Best, Yunda and China Post (EMS). The package is supported by smart technology from Cainiao" or "Cainiao joins hands with express company".

　　In addition, courier companies almost all believe that as long as the advertisement is not published by itself, it is not responsible for it.

And in the consultation, some express company customer service said: because these advertisements are not express company advertisements, nor are they released by express companies, so even if consumers encounter problems, express companies cannot solve them.

　　In this regard, the Anhui Consumer Protection Committee questioned that the location where the express bill advertisement is printed is on the express bill provided by the express company. If there is no express company's permission and such an "advertising space" is provided, how can these advertisements appear on the print What about the courier company logo on the courier bill?

Majority of consumers want to cancel express order advertisements

　　In the consumer survey on "Authenticity of Express Order Advertisements", nearly half of the consumers said that the advertisements on the express bills were inconsistent with the actual situation. product promotion.

　　More than 50% of the people voted in favor of the survey on whether they want to ban these express single advertisements.

In addition, nearly a quarter of consumers expressed no interest in these advertisements. It can be seen that express delivery advertisements cannot be accepted and trusted by most consumers.

Anhui Consumer Protection Commission: Express single advertisements are suspected of infringing consumer rights

　　According to the "Advertising Law of the People's Republic of China", if the advertisements published on the express delivery form deceive or mislead consumers with false or misleading content, the administrative department for industry and commerce may impose administrative penalties on advertisers, advertisement publishers and advertisement operators. If the legitimate rights and interests of consumers are damaged, the advertiser shall bear civil liability in accordance with the law, and the express company will also bear joint and several liability.

　　Anhui Consumer Protection Committee believes that express single advertisement is a kind of commercial information delivered to consumers point-to-point. Posting advertisements on express parcels without the consent of consumers violates consumers' right to know and protection of personal information. The safety of consumers' lives is violated, and the privacy rights of consumers are violated.

　　Express single advertisement publishers should stop using the so-called "welfare" as a gimmick to fool consumers.

Express companies have the obligation and responsibility to review the content on their "positions" to ensure that they do not infringe on the legitimate rights and interests of consumers, otherwise they will bear corresponding legal responsibilities.

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