Gillette

　　Recently, the State Post Bureau has publicly solicited opinions on the Measures for the Administration of the Express Delivery Market (Revised Draft).

Among them, the specification for the delivery service at the end of the express delivery industry has been clarified: without the consent of the user, the receipt of the express mail shall not be confirmed on its behalf, and the express mail shall not be delivered to the express terminal service facilities such as smart express boxes and express service stations without authorization. A fine of 30,000 yuan.

As soon as the regulation came out, it attracted a lot of praise from consumers, and at the same time, it also made many people question whether it is possible to solve the difficulty of express delivery by means of fines?

　　With the rapid development of e-commerce, the volume of express delivery business has increased year by year.

Data from the State Post Bureau shows that in 2021, the annual business volume of express delivery in my country has exceeded 100 billion pieces.

It can be said that express delivery has become an indispensable part of many people's lives.

However, with the rapid development of the express delivery industry, consumers have complained the most about terminal delivery issues such as "throw it away and run away", "sign at the door", and "put the express delivery cabinet without consent".

　　Why has terminal distribution become a major complaint?

First, it is because there are few people in the goods, and secondly, the income of the courier is mainly based on piecework, and the more work you do, the more you will get.

Some express companies regard the timeliness and order volume as the main performance indicators of the courier brother. In the reality that there are few people in the delivery, the courier brother has to use smart express cabinets to complete more deliveries within the specified time limit. , post stations, and even "doors" and "fire hydrants" to help sign and receive express mail.

Especially in the period of e-commerce promotion, the number of orders has doubled, and face-to-face service has become a luxury.

Coupled with the lack of punishment, the express delivery companies turned a blind eye to the illegal signing of the courier brother.

　　At present, the average daily business volume of express delivery in my country exceeds 290 million, and the average daily service user is nearly 700 million.

It has become very urgent to solve the problem of terminal distribution.

From this perspective, the introduction of the management measures not only regulates the delivery standards of the "last mile" between couriers and consumers, but also forces courier companies to improve service standards, optimize service models, and improve the business assessment of couriers. mechanism.

The 2022 National Postal Management Work Conference held not long ago also proposed that it is necessary to regulate terminal delivery behaviors and protect consumers' right to choose delivery methods.

　　In fact, to protect consumers' right of choice, diversified service models are critical.

For example, some people like door-to-door delivery, while others find it convenient to put in express cabinets, courier stations, and collection points.

This requires express companies to continuously improve their product systems and provide diversified and differentiated express services. Different services correspond to different prices, and consumers can choose which delivery services they need.

At the same time, express delivery companies should negotiate with e-commerce platforms, improve the pricing model of e-commerce express delivery, and establish a cost-sharing mechanism suitable for the service area, so as to avoid the decline in the quality of terminal delivery services caused by low-end price wars, so as to take into account the interests of all parties.

　　Relevant departments should continue to standardize the operation of express terminal comprehensive service stations, consolidate the achievements of smart express box construction, and improve the terminal multi-delivery system such as home delivery, box delivery, and station delivery.

Promoting the standard and healthy development of end-of-line services in the industry is inseparable from the active participation of consumers.

At present, the postal administration has announced the 12305 complaint hotline, but when the interests are damaged, the excessive time and energy costs often make many consumers have to give up their rights.

I believe that if everyone actively protects their rights, the service commitment of "delivery by address" will surely be implemented.