Business roles still in high demand

Present in all sectors of activity, the commercial function offers a wide range of professions.

At a time when many companies are going bankrupt or have no choice but to lay off, this field continues to grow.

If you have a commercial flair and are looking for a buoyant profession, here's how to become a real pro.

A dynamic sphere

Any company, from the SME to the multinational, needs professionals highlighting its products or services. Carrying the image of a company, praising its merits and building customer loyalty are the main missions of any good salesperson. As essential elements to the profitability of companies, these pros are therefore guaranteed to find a job. According to a recent study conducted by the job site Talent.com, the ads posted by recruiters have also continued to increase in 2021: + 43% in less than a year.

The bonuses and commissions that come with the job can also be attractive, in addition to the base salary.

Benefits in kind further help to motivate these professionals, who can often benefit from a company vehicle, computer and telephone, not to mention holiday vouchers, mileage allowances, etc.

A range of professions

The commercial sector is probably one of the most diverse. From the sector manager to the commercial director, via the manager or the product manager, there is a wide choice of positions. In the field, in store, online or at the depot, business functions are everywhere. To find your way around, know that we traditionally divide these professionals into two categories. The sedentary sales representatives are responsible for telephone prospecting or customer reception. Among them are customer advisors, key account managers or negotiation managers, assigned to the company's headquarters or in stores.

Conversely, so-called itinerant salespeople are constantly in the field.

These professionals have the mission of developing the turnover of an existing clientele.

They may be area managers, sales reps (for salespersons, representatives and brokers) or the commercial attaché.

Training for all new

If you want to work in the commercial sector, do not panic, you will not necessarily be asked to follow a particular course. For those who would like to quickly integrate working life, know that after having validated a CAP Commerce, you will be able to obtain a pro Sales baccalaureate (specialization in prospecting, negotiation, customer follow-up), commerce or Technician advice-sales, and get started on the job market. However, keep in mind that companies are particularly fond of candidates with BTS, a short training (bac + 2), often carried out in a high school and on a work-study basis, the field being a real plus. The BTS Commerce-International, MCO (Operational Commercial Management), NDRC (Negotiation and digitization of customer relations),or Technico-commercial are at the top of the list of acclaimed paths.

Do you want to continue your studies?

There are bachelors with bac +3 that will allow you to multiply international experiences.

Let us quote for example the bachelor-license Commerce marketing, the professional bachelor of the CCI, or the bachelor Marketing commerce and negotiation.

Another possibility: specialize after the BTS with 1 year of professional degree in commerce, sales or economics-management.

Finally, the most motivated will go up to the bac +5 in business school to obtain a master's degree or an MBA (master's degree in business administration), sesame to access positions of responsibility and work internationally.

A shortage of candidates

According to the recruitment firm Michael Page, 710,000 positions are filled in our country and the needs are enormous: an average of 200,000 salespeople are missing.

Where does this shortage come from?

Probably because the benefits are no longer as generous as before and the candidate profiles tend to become poorer.

Faced with these difficulties, companies have no choice but to recruit from their competitors or through their network.

It is therefore very important to train well.

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Commercial does not mean seller

The seller is often likened to a commercial.

However, these two professions are very different.

The seller addresses the consumer.

We then speak of B2C (

).

This involves using marketing techniques aimed at the general public, from a company to users.

For his part, the salesperson works in B2B (

).

The commercial activity is then played out between two companies.

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