<Anchor> This
is a friendly economic time. Today (19th), I will be with reporter Han Ji-yeon and reporter. You said more and more people want to spend this Lunar New Year holiday at the hotel?
<Reporter>
Yes, there are a lot of people who want to stay at a holiday vacation or hotel stay due to the corona virus, and this is becoming more and more solid as a trend. This Lunar New Year holiday is 5 days including weekends. In the beginning, there were many people who went on overseas trips, but now it is like a dream.
This is a survey conducted by a lodging platform company. When we analyzed hotel accommodation product data from the 28th of this month, the day before the holiday, to the 2nd of the next month, the end of the holiday, the number of hotel reservations for the Lunar New Year holiday jumped 8.3 times from the previous year.
However, the number of people staying for more than two nights instead of staying for one night, saying that they had to take a day off after taking their turn, having family gatherings, and so on, increased by more than 11 times compared to last year during the Lunar New Year holiday.
30% of all reservations for 2 nights or more accounted for 30% of the total, but since quarantine measures are being strengthened, there are cases where they give up going home and enjoy a long vacation.
Of course, you will be staying with a small family rather than a large group, and hotels are launching a lot of customized products for small families and individuals accordingly.
I picked a few hotels and looked at accommodation products, so I could summarize the keywords as healing, eating, and kids.
In addition to using the indoor pool and spa, we give you coupons that can be used at all famous hotel restaurants. It is also said that a children's lounge, which was temporarily operated only on vacation or Children's Day, will be opened.
<Anchor>
Is the Lunar New Year holiday about two weeks away? That was left. However, the number of reservations has already increased 8 times. Seeing this data comes out, it seems like they are rushing to make reservations. (How long in advance do you expect to make a reservation?) Well, looking at this data, personally, I think I would make a reservation for about 3 to 4 weeks.
<Reporter>
There is a tendency to make reservations a little earlier than expected, but on average they say they make reservations about 35 days in advance, so they want it a month or even a few days in advance.
Since the long holiday period is the peak season, it is difficult to make a reservation from the beginning, but as you said, due to the corona virus, domestic travel increases, and if you do not do well, you may not be able to make a hotel reservation at all.
Now that the Lunar New Year holiday is less than two weeks away, how about making a reservation now or there is no room, but that was not necessarily the case.
I went directly to the accommodation platform once. I selected a popular hotel in the hotel category and set the date within the holiday, but the Seoul area is still fine.
In the popular Jeju case, it was also quite noticeable that there were only one or two left. So, if you are staying at a hotel during the Lunar New Year holiday, it would be better to make a reservation now.
<Anchor>
It seems that there are already quite a few people who are preparing for the Lunar New Year in advance. Of course, preparing for the Lunar New Year is something like making a hotel reservation, but now you have to prepare a gift for the Lunar New Year. Are there any features that have changed a little bit for New Year's gifts this year?
<Reporter>
It's because of the corona virus, the number of people visiting their hometown has decreased, and the table setting has been simplified. During this time, many products and products necessary for real life came out as gifts.
First of all, as for fruits, exotic fruits such as Shine Muscat and Apple Mango are popular instead of traditional popular items such as pears and apples.
In a department store, sales of these unique fruit gift sets increased by 95% compared to the same period last year for the past three weeks, which was 30% higher than the overall fruit gift set sales growth rate.
So, it is said that up to 70% of these exotic fruits are mixed in the composition of the gift set. Another thing that has emerged as a popular Lunar New Year gift is a home-cooked snack that you can make at home.
In addition to this, sales increased by 120% as a lot of restaurant convenience food gift sets that can be enjoyed 'home restaurant' instead of eating out were sought.
As we cannot meet face-to-face on holidays due to the prolonged corona virus, the tendency to substitute expensive gifts is also becoming clearer. I opened my wallet wide. The amount of money one person spends on gift sets has increased by 16% of the price per customer.
As this leads to department store sales, it has already reached an all-time high for pre-orders for gift sets at department stores during the Lunar New Year and Chuseok holidays. But before the Lunar New Year, it jumped 10% more.