"Last year before the Spring Festival, the year-end bonus was more than 300,000 yuan, and this year, there is no money left." said Chen Wenwen, a real estate developer who has worked in a top 20 real estate company for 7 years, and the first-tier area where she is located is already the real estate company with the highest performance. Nice area.

  Recently, the human resources management think tank "CIIC Consulting" released the "2021 Enterprise Year-end Award Distribution Plan Research Report", saying that 90% of enterprises plan to issue 2021 year-end awards, 41% of the companies have an increase in the amount of year-end bonuses, and nearly 60% of the companies are issued at a time of January 2022.

In the past, the real estate industry was a "big player" in the distribution of year-end bonuses. A relatively well-known case is that there was a TOP3 real estate company that received a year-end bonus of over 100 million yuan, but this year is approaching the Spring Festival, and the real estate circle is lamenting. Year-end bonus, I am lucky to keep my job.

  "In the past few years, let alone hundreds of thousands, millions of year-end bonuses are nothing in the real estate industry. I remember that three years ago, a real estate company directly threw money at the annual meeting, and employees knelt down to grab money and made news. "Wang Hao, an employee of the marketing outlet of another top 20 real estate company, said with emotion, how exciting the year-end awards in the real estate circle were back then, and how strong the gap is now.

Year-end bonuses are cut month by month

  In 2021, the sales of real estate companies will be cold, financing will be exhausted, and the capital chain will be tight. According to CRIC's statistics, the sales growth rate of the top 100 real estate companies is a rare negative growth of 3.5%. The annual performance target has not been achieved.

Under such an industry situation, it is very common for real estate developers to reduce or completely cut off year-end bonuses because they cannot complete KPIs.

  "Our company actually relies on year-end bonuses for the bulk of its income. In the past, even the general manager level at the grassroots level would be paid 10 months' salary before the Spring Festival." Wang Hao said, taking the director level as an example, if the total packaged annual salary is 800,000 yuan, Then, nearly half of the money is distributed in the form of year-end bonuses. At the level of the group's marketing manager, the year-end bonus of several million yuan a year is not a problem.

  Wang Hao said that in the first half of 2021, the company felt that everything was normal, and that the annual income would be normal. The turning point was in September. After the sales fell for two consecutive months, there were rumors within the company that the year-end bonus would be discounted. Payment, "from 10 months salary to 8 months salary".

When the boss held the meeting, he comforted the employees and said that the industry situation is relatively difficult, the company will not lay off employees, and will overcome the difficulties together with everyone.

  又过了两个月,情势急转直下,内部又盛传年终奖只剩下2-3个月工资。到了12月,公司终于顶不住压力,区域合并、裁员、取消年终奖逐步实施。王浩加入地产行业5年,第一次领不到年终奖,“没被裁员已经很庆幸了”。

  陈雯雯出身南方小城的普通家庭,从知名985、211大学毕业后,一直在某20强房企业绩最强的区域从事一线管理工作,随着该公司业绩的扩张,她的年终奖从十几万涨到了30多万,“感觉自己在同龄人中成了小富婆”。不过让她难受的是,2021年比任何一年都更忙,结果在11月份时得知,年终奖泡汤了。

  “地产的苦日子来了,我算是幸运的,所在区域业绩比较强,一些弱区已经被裁撤了,眼看着很多同事离职,集团总部的管理层多数也降薪了,职位越高降得越多,很多高管拿着半薪工作。”陈雯雯表示。

  李菲则供职于一家30强房企的控股总部,该房企被称为业界黑马,近5年扩张速度很快,在地产爆发增长的时候,老板招来一大批人放在控股总部,尝试进行各种眼花缭乱的组织架构改革,结果2021年下半年开始,该公司的模式也玩不转了,控股总部的人员冗余,许多人闲着没事干。2022年伊始,李菲等人皆被通知停薪留职,年终奖也全部取消。数日前,李菲被通知裁员,她早就料到这一天,准备拿到N+1赔偿后,好好过个年再谋划未来的人生。

致富手段都失灵了

  “过去地产人挣钱怎么会只靠工资和年终奖。”王浩对记者表示,其实身边地产人能够发家致富的,在领取固定年薪之外,还会利用很多合法渠道,比如佣金、跟投、内部买房、内部理财、员工持股。

  不过,跟投、理财、持股这些方式,属于把自己的钱交给公司,“赌一把”的性质很强,有人赚翻了,有些人则倾家荡产。

  跟投制度兴起于2013年,是指将个人的钱投入公司项目中,项目干得好,就可以参与分红,但如果项目亏损,个人也跟着亏损。个人利益和公司绑定,一荣俱荣,一损俱损。

  From 2015 to 2018, driven by the leading real estate companies, the co-investment of real estate companies entered a climax, and many real estate executives made tens of millions of yuan a year through the co-investment system.

In 2016, a regional president obtained more than 100 million income through co-investment.

Later, a well-known professional manager in the industry revealed to reporters that during his tenure as the regional president of a real estate company, he actually distributed more than 2 billion yuan in dividends through the flexible use of the co-investment system.

After getting the money, he opened his own real estate company.

  Wealth management refers to the fund pool of funds raised within the company. Generally speaking, the interest rate is higher. A real estate person told reporters that more than half of his peers are involved in the real estate company’s financial management. The annualized interest is 10%-15%.

In recent years, the profits of real estate projects have become thinner and thinner. Many projects have only made a profit of 2%-5%, and even have a lot of losses. The co-investment system is no longer popular, so many people put their money into corporate finance and charge a fixed interest.

  Shareholding is to bind personal property with company interests by purchasing company shares. In recent years, many real estate companies and property sector IPOs of real estate companies have also subscribed and held company shares, earning profits after listing. a sum.

However, real estate stocks will generally weaken in 2021. A more well-known case is that Zhu Rongbin, the former executive chairman of Sunshine City, once spent 136 million yuan to buy shares in Sunshine City. As a result, the share price fell by half before his recent resignation, and the cash-out part lost more than 30 million yuan. The cash-out part of the floating loss was more than 40 million yuan. According to the outside world, Zhu Rongbin worked for four years and lost tens of millions of net worth.

  However, a person familiar with the real estate circle said that in the past, real estate executives had high incomes, and dividends were paid through various forms such as co-investment. condition.

  But for ordinary real estate employees, participating in co-investment, wealth management, stock holding, etc., when the real estate market is poor and the real estate company is violent, losses are inevitable. Many real estate employees will not only be laid off and cancelled in 2021 Year-end bonus, I also folded my net worth into these financial management projects of the company, and joined the army of begging for salary and money after I lost my job.

  In the past, commissions and internal house purchases were also means for real estate developers to increase their wealth, but only during the real estate boom.

As early as 2013, an individual in Greentown's annual sales reached 399 million yuan, and the commission income exceeded 5 million, which became a legend of getting rich at that time.

Buying a house from the inside was initially a means for real estate companies to deal with house listings when they were not selling well. Due to the cyclical nature of real estate, some employees of real estate companies found that they could buy low and sell high. Buy it, and when the real estate market recovers, rename and sell the listing, or keep it under your own name for self-occupation or rental.

Wang Hao said that one of his colleagues bought a house internally, and his assets increased by several million yuan.

  However, when the real estate is in recession, delinquent commissions have become the norm, and buying a house inside has also become a task, which everyone avoids.

  "Nowadays, money is not so easy to earn, but I believe that as long as everyone still needs to improve housing, there will still be opportunities for outstanding real estate talents. In 2022, don't think about making money, but think about how to learn and settle. "Chen Wenwen told reporters.

  (At the request of the interviewee, Chen Wenwen, Li Fei and Wang Hao are pseudonyms in the text)

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