On January 15th, Pinduoduo announced the official launch of the "2022 Duoduo New National Tide" campaign, and cooperated with Midea, Shanghai Jahwa, Liby, Junlebao, Galanz, Gujiajia, Hongxing Erke, Tan Carpenter, Islay, Winona, etc. Yujia domestic brands jointly launched the first season of "New National Trend Consumption Season".
It is understood that the "2022 Duoduo New National Trend" action will be based on the concept of "Quality National Trend, Better Life", aiming to further leverage the platform's most consumers and the advantages of digital technology, and continue to promote new domestic products and new national trends directly connected to new consumption , to help China's real economy.
The project leader of "Duoduo New National Tide" said that in the coming year, Pinduoduo will continue to promote the deep integration of the digital economy and the real economy in four aspects: First, to unite 100 industrial belts to help at least 1,000 national trend brands , emerging brands, and time-honored brands embrace new consumption; second, invest tens of billions of "support resource packages" to cultivate 10 new national trend brands of 10 billion yuan and 100 national trendy brands of 1 billion; third, set up a special team to start The seckill support plan and the 10 billion subsidy star-making plan provide customized solutions for Guochao brands; fourth, carry out a new model of full-link cooperation to promote digital upgrading of brands in terms of production, technology, data and management.
On January 15, the first season of the "Duoduo New National Trend" consumption season was officially launched. Users can open the Pinduoduo app and search for keywords such as "New National Trend" and "New National Trend" to place an order for new domestic products with one click.
In order to continue to help new domestic products directly connect to new consumption, Pinduoduo has also launched the "Duoduo New National Trend" consumption season in conjunction with more than 100 domestic brands.
Users can open the Pinduoduo app, search for "New National Trend", "New National Trend", "Duoduo New National Trend" to enter the relevant page, and place an order for New National and New National Trend products with one click.
"'Duoduo New National Tide' is one of the annual key projects of the platform, and the first-quarter consumption season will last from January 15 to the end of February." , Pinduoduo will invest at least 1 billion level of traffic resources to provide special support for the new national trend brand, and the 10 billion subsidy will also fully cover the shortlisted brands and commodities.
It is worth mentioning that a special area for domestic brands has been set up in this "Duoduo New National Tide" consumption season, which will focus on the selection of traditional manufacturing brands such as home appliances, 3C, clothing, daily chemicals, and medical care for special support, and continue to help manufacturing brands. Embrace new consumption and realize new intelligent manufacturing.
In addition, the "Duoduo New National Trend" consumption season has also added a special area for time-honored brands and a special area for new national trends to help time-honored brands and new national trends quickly emerge from the circle through the creation of explosive models and live broadcasts, such as "everything can be bombed". New products such as the Midea air fryer, Hongxing Erke's "Qingming Shangheyuan" Guochao sneakers, and Proya's "Morning C Night A" skin care set were launched, and they rushed to the forefront of the same category in just a few days.
Data shows that in the past year, Pinduoduo has become a new highland for the strong growth of time-honored brands and new national trend brands. More than 50 time-honored brands with over 100 million yuan and more than 30 new national trend brands with over 100 million have emerged on the platform.
Among them, Pechoin's sales ranked first among the time-honored brands, Shanghai Jahwa ranked among the top three old domestic product groups, and Zhang Xiaoquan, Tan Carpenter, Huili, and Seagull Watches all showed explosive growth.
According to the person in charge of Shanghai Jahwa’s e-commerce business, since entering Pinduoduo, the platform has set up a special team for one-to-one support. 100 million subsidized star-making plan, etc. to achieve more efficient and comprehensive growth on the platform.
As an old domestic brand with a brand history of 66 years, the official flagship store of Seagull Watch will officially enter Pinduoduo at the end of November 2021.
According to the person in charge of Seagull Watch, Seagull Watch has developed a platform-specific payment model for the people of Pinduoduo, and launched a high-quality, cost-effective mechanical watch. Its self-produced movement is comparable to high-end Swiss watches. Platform users have strong support, and the official flag is currently in the stage of rapid development.
"With the maturity of China's manufacturing and supply chain, the independent research and development capabilities and industrial design capabilities of domestic brands have also made great progress. The new consumption era will be a good opportunity for China's local brands to further rise." The person in charge of Pinduoduo said that in the new stage of digital-real integration, Pinduoduo will provide full-link digital services for new domestic products and new national trend brands from the fields of design and development, production and manufacturing to brand building, and help China's real economy.