On January 11, the chairman of the strategic committee of E. Leclerc stores, Michel-Edouard Leclerc, announced the blocking for a period of six months of the price of his baguette of white bread at 29 cents.
For its competitors, this decision taken in the name of the purchasing power of the French is "irresponsible".
This is at least what Michel Biero, boss of Lidl France, told the specialized magazine
LSA Conso
: “Within four weeks, you will see, all the distributors will have gone to 29 cents, he estimates.
It's the same with pork: when Leclerc sells a kilo at 1.69 euros, that's the price of production on the farm, while the agricultural world is dying”.
A "ridiculous controversy" for Michel-Édouard Leclerc
In another interview granted to
LSA Conso
, the president of Système U, Dominique Schelcher, denounced a blow of "com" before adding: "Emphasizing the first prize baguette at a time when we are precisely seeking to defend the income of French farmers does not seem very relevant to me”.
Accused on BFM TV by Christiane Lambert, president of the FNSEA (main agricultural union), of making a "political and demagogic coup", Michel-Edouard Leclerc replied on Instagram: "It's been over a year since the white baguette first price is sold (without problem) between 0.24 and 0.32 euro in E.Leclerc centres, but also in competing stores”.
Baguette at 29 cents: Leclerc persists and responds to the FNSEA
"The Egalim law has passed, she no longer knows who to grumble against, but Leclerc will not be her black sheep. The 1st prize baguette whose prices have been blocked also exists among the others distributors"
🎙️ @Leclerc_MEL pic.twitter.com/Agsh3FVKVm
— BFM Business (@bfmbusiness) January 17, 2022
Invited in turn on the set of BFM TV on Friday, the president of the strategic committee of Leclerc stores described this affair as "ridiculous controversy", explaining that the freezing of the price of this baguette was in all good faith a "marker of our intention not to pass price increases without discussion”.
Economy
The baguette at 29 cents, a taste of com' not necessarily enticing?
Society
Leclerc's 29-euro-cent baguette angers bakers and farmers
Leclerc
Inflation
Bread
Consumption
Economy
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