China News Service, Shanghai, January 14 (Reporter Xu Jing) The Shanghai Market Supervision Bureau held a press briefing on the 14th and announced that a few days ago, in order to regulate the business activities of Shanghai blind boxes and protect the legitimate rights and interests of consumers, Shanghai Market Supervision In accordance with the relevant laws and regulations such as the Civil Code, Anti-Unfair Competition Law, Electronic Commerce Law, Minor Protection Law and Consumer Rights Protection Law, the Bureau formulated and issued the Compliance Regulations for Shanghai Blind Box Business Activities. Guidelines".
Blind boxes are currently a very popular innovative marketing and consumption method, which is widely welcomed by young consumer groups. However, due to the lack of targeted laws, regulations and industry norms, some new situations and new problems have also arisen in the operation of blind boxes, resulting in Consumer rights and interests cannot be effectively protected, and even lead to negative public opinion in the society.
The "Guidelines" draw a red line for blind box operation.
Blind box business activities shall comply with the provisions of relevant laws, regulations and rules, and the business scope is generally in the fields of daily consumption, literature, entertainment and other fields.
Laws and regulations clearly stipulate that commodities that are prohibited from sale and circulation shall not be sold in the form of blind boxes.
Commodities with strict requirements on sales qualifications, storage and transportation, use conditions, etc., shall not be sold in blind boxes, such as special foods, medicines, medical devices, toxic and harmful items, flammable and explosive items, live animals, etc.
The "Guidelines" put forward advocacy suggestions for specific blind box business activities, promote the standardized development of the platform, and protect the legitimate rights and interests of consumers.
Standardize the blind box price system.
The actual value of the goods in the blind box should be basically the same as its selling price, and the price of a single blind box is generally not more than 200 yuan.
Blind boxes are not allowed to inflate the price of common goods.
Clarify blind box extraction rules.
Blind box operators should publicize information such as commodity types, box extraction rules, commodity delivery quantities, and hidden money extraction probability, fully inform consumers, and keep complete records of probability settings, extraction results, and distribution for future reference.
Encourage the establishment of a guarantee mechanism.
Blind box operators are encouraged to publicize the standards, and when the same consumer pays the same amount or draws a certain number of times in the same series of blind box products, provide a reasonable way to enable them to obtain hidden products or a complete set of products.
but not mandatory.
Strengthen the after-sale guarantee of products.
Blind box operators are required to establish a convenient and effective complaint handling mechanism, disclose information such as complaint methods, handling procedures, and return and exchange standards, and must not prevaricate, delay, or refuse to handle consumer complaints.
Standardize marketing hype behavior.
Blind box operators are required not to carry out financial-related marketing, not to engage in market-making behavior in the secondary market, and not to carry out sky-high speculation, excessive marketing, and hunger marketing.
Minor Protection Mechanisms.
Blind box operators are required not to sell blind boxes to minors under the age of 8.
To sell blind box products to minors over the age of 8, the guardian's consent should be confirmed through different methods such as online and offline.
The Guidelines are applicable to blind box operators within the administrative region of Shanghai, as well as other operators who sell blind box products to consumers in Shanghai.
Including the main body of the blind box business, the main body of the blind box business for the purpose of promotion, and the main body of the promotion, planning, marketing and other services for the blind box business.
The Shanghai market supervision department stated that it will strengthen publicity and guidance, and urge operators who carry out blind box business activities in Shanghai to refer to the "Guidelines", establish a corresponding compliance management system, assess relevant legal risks in a timely manner, and carry out blind box operations in accordance with laws and regulations. Activity.
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