As the Spring Festival is approaching, grain and oil products have become the most popular New Year goods—
Inseparable from polished rice noodles whole grains are popular
Our reporter Liu Hui
As the Spring Festival is approaching, consumers are busy purchasing New Year's goods online and offline, and grain and oil products have become one of the most popular New Year's goods.
Is the current grain and oil market supply sufficient, whether the quality of grain and oil products is safe, and can it meet diversified and individualized needs?
Qin Yuyun, a spokesman for the State Administration of Grain and Material Reserves, said that my country's grain inventory is currently at a relatively high level. Relevant enterprises in various places should strengthen the mobilization of grain sources to ensure sufficient supply of grain sources in the market, and increase the launch of famous, excellent, special and new products. To meet diversified, personalized and customized consumption needs, to ensure that people live a stable and peaceful Spring Festival.
Create the "China Good Grain and Oil" brand
On the grain and oil shelves of a large supermarket near the Aerospace Bridge on the West Third Ring Road in Beijing, various brands of rice, flour and oil products are fully packed. It is roughly estimated that there are 20 to 30 brands and hundreds of products. Yuan to more than ten yuan.
Ms. Wu Qingling, who lives in Fengtai District, Beijing, said that her family usually buys branded grain and oil products. Although the price is higher, the quality is good.
With the improvement of living standards, the dietary structure of residents has changed from the type of food and clothing to the type of quality nutrition, and the requirements for the diversification and quality of food products are getting higher and higher.
In order to adapt to changes in grain consumer groups, consumption concepts, and consumption patterns, in recent years, my country has promoted the structural adjustment of the grain supply side, strived to build a supply system of high-quality and healthy grain and oil products that benefited urban and rural residents, and actively guided farmers to plant marketable high-quality grain and oil varieties. Provide consumers with a wide variety of grain and oil products with high quality, safety, nutrition and health to meet the personalized, diversified and customized consumption needs of urban and rural residents; expand the coverage of "assured grain and oil", and actively develop the industrialization of staple foods; vigorously promote "green whole grain rations" project”, to generate new consumption and cultivate new demand.
"In recent years, we have adapted to the changes in consumer demand, and the varieties of flour we have produced have become more and more diversified, and we have actively made fine and meticulous products with unique characteristics." said Yang Xinliang, chairman of Wuxing Noodle Industry Co., Ltd., Gaocheng District, Shijiazhuang City, Hebei Province.
At present, the categories of grain and oil products in the domestic market are diversified and market segmentation continues to accelerate. Special flours such as quick-frozen food and instant food, as well as nutrient-fortified flour, green flour, pre-mixed flour and other product types are constantly enriched, and the output of special flour has reached about 30%.
Rice processing enterprises improve the palatability and functionality of rice through aroma solidification and nutritional enhancement, and subdivide new categories such as sushi rice, low-sugar rice, high-zinc rice, high-strontium rice, and ecological rice.
Foods such as oats, buckwheat and beans are also grabbing the market.
However, insufficient supply of high-quality grain and oil products is still a major shortcoming in the development of my country's grain industry.
In order to strengthen the weak links, the State Grain and Material Reserve Bureau has further promoted the high-quality grain project, implemented the "China Good Grain and Oil" action plan, and built the "China Good Grain and Oil" brand. , corporate brand and product brand, a four-in-one brand building system has gradually formed, and the brand cluster effect has gradually emerged.
According to the data released by the China Cereals and Oils Society, there will be 236 "China Good Grain and Oil" products in 2020, including 83 rice products, 64 wheat flour products, 61 edible vegetable oil products, 17 dried noodle products, and 11 grains and beans.
Zhai Jianglin, chief engineer of the State Bureau of Grain and Material Reserves, said that the "China Good Grain and Oil" action plan is a livelihood project that benefits farmers and the people. We will put more "high-quality grains" in our rice bowls, effectively increase the supply of high-quality grain and oil products, and meet the people's growing demand for a better life.
Don't over-pursue polished rice and white flour
The dietary structure of Chinese residents is dominated by grains, but with the improvement of consumption levels, consumers have fallen into the dietary misunderstanding of excessive pursuit of polished rice and white noodles. The supply of polished rice and white noodles in the domestic market still occupies an absolute dominant position.
The intake of whole grains and miscellaneous grains by Chinese residents is seriously insufficient, and the daily intake of whole grains and miscellaneous grains by adults is less than 20%.
At present, there is an urgent need to promote the change of consumption concept, guide consumers to gradually get rid of the dietary misunderstanding of excessive pursuit of polished rice and white noodles, and pay more attention to "eating nutritious and healthy" while pursuing "eating well", so as to improve the health of the whole people.
Grains are an important food source of nutrients such as dietary fiber, B vitamins, and minerals.
Depending on the degree of processing, grains can be divided into whole grains and refined grains.
"Excessive processing of grains leads to a large loss of B vitamins, mineral elements, and dietary fiber. Long-term consumption of polished rice and white flour can lead to insufficient intake of vitamins and minerals, and even lead to vitamin deficiency diseases. risk of disease," said Sun Hui, chief engineer of the Scientific Research Institute of the State Grain and Material Reserves Bureau.
Ms. Wu Yantao, who lives in Changping District, Beijing, pays great attention to health preservation. She told reporters that she usually buys brown rice, millet, corn, whole wheat flour, oats, barley and whole grains of beans.
Increasing the intake of whole grains is beneficial to reduce the risk of diet-related chronic diseases such as type 2 diabetes, cardiovascular disease, and colorectal cancer, and it is not easy to gain weight. This concept is recognized by people like Wu Yantao who pay attention to health.
As people pay more attention to nutrition and health, whole grain food has developed rapidly in my country. At present, a whole grain food production system covering baking, cooking, preparation, frying, fermentation and other types has been established. The product market represented by wheat bread and graham crackers is growing rapidly.
Some experts believe that whole grains have many benefits for the human body, but they also vary from person to person. Dietary fiber in whole grains, especially insoluble dietary fiber, is not easy to digest, and is very beneficial to patients with digestive tract diseases, immunocompromised, elderly and adolescents, etc. Consumer groups are not friendly.
Ingestion of whole grains in patients with gastric ulcers, duodenal ulcers, etc. may cause pain or bleeding in the lesions.
The digestive function of the elderly is weakened, and the proportion of whole grain intake should be reduced.
If people with weakened immunity consume a large amount of whole grains for a long time, it may lead to malnutrition and reduce the body's immunity.
Long-term consumption of whole grain foods by young children and adolescents will hinder the absorption and utilization of nutrients, and is not conducive to growth and development.
"Whole grain food has poor taste and low consumer acceptance, which is a major bottleneck in the promotion of whole grain food. The most urgent task is to solve how to make whole grain food delicious and make consumers happy. Only in this way can it be beneficial to the promotion of whole grain food. The promotion of whole grain food." Sun Hui said.
Keep the bottom line of "safe food"
With the improvement of living standards, people's consumption needs are becoming more and more diversified. Some people pursue good, nutritious and pleasant food, while others pay more attention to full and safe food.
"While satisfying consumers' diversified and personalized consumption needs, ensuring safe eating is the bottom line." Sun Hui said.
In 2021, my country's grain production will achieve "Eighteen Lianfeng" and achieve a high level of increase in grain production. The grain output will reach more than 1.3 trillion kilograms for seven consecutive years, achieving basic self-sufficiency in grains and absolute security of food rations.
However, the pattern of tight balance between food supply and demand in my country has not changed, and the pursuit of food quantity security is still an inevitable choice for my country's food security.
A few days ago, the Central Rural Work Conference once again clearly stated that this year's grain output should be stabilized at more than 1.3 trillion kilograms.
"While pursuing the safety of grain quantity, the quality and safety of grain cannot be ignored. We must continue to improve the comprehensive grain production capacity, take into account the quality and safety under the premise of quantity safety, and continuously improve the level of food security," said Sun Hui.
"As a rice processing company, market demand is our compass for product development and processing. In order to meet the ever-escalating consumer demand, we build a whole industry chain business model from the field to the field to produce more and better high-quality rice. " said Zhou Zhengsheng, general manager of Wuhan Xingzheng Industrial Co., Ltd.
The accelerated upgrading of the consumption structure of urban and rural residents has provided an unprecedented historical opportunity for the development of the grain industry.
Qian Yi, director of the Planning and Construction Department of the State Administration of Grain and Material Reserves, said that during the "14th Five-Year Plan" period, in order to allow people to pack more high-quality grains in "rice bags" and eat more "good grains and oils in China", it is necessary to coordinate the development of green grain storage. , varieties and quality brands, quality traceability, machinery and equipment, emergency support capabilities, saving and reducing damage to healthy consumption "six major improvement actions", adding 20 million tons of high-standard granary storage capacity, forming a group of grain leaders with main business income of over 10 billion yuan For key enterprises and well-known grain and oil brands with market competitiveness, the increase in high-quality grain has increased by more than 10% annually, accelerating the transition from "eating well" to "eating well" and "eating nutritious and healthy".