Xiaokang Huawei's new cooperation leads to controversy. How long can
Huawei 's "traffic flow" be popular?
Listed Company Watch
"In just a few months, the Seris SF5 brand has been discontinued?" On the eve of the arrival of 2022, car owners in the Seris car owners forum have questioned the "car" brand.
It turned out that with the logo of a large number of Celis stores being replaced with "AITO", a group of car owners who bought the Celis SF5 because of Huawei's "signature" began to worry that the car they just bought "may become out of print".
Looking back on 2021, Xiaokang, the parent company of Celis, has become famous in the market because of its cooperation with Huawei to build cars.
However, from the actual sales situation, it has not achieved the effect that matches the high traffic.
Moreover, after the enthusiasm has receded, the stock price of Xiaokang shares has also fluctuated all the way, especially after consumers have questioned recently, the stock price of Xiaokang shares has shown a downward trend since the beginning of 2022.
Established in 1986, this entity manufacturing enterprise, which uses the "car plate" to catch up with Huawei's "traffic express", can still "gallop" all the way at a high speed?
Can Huawei also bring traffic assistance to cooperative car companies?
Judging from the secondary market performance and sales performance of Xiaokang Co., Ltd. since the cooperation with Huawei, its development has not been as smooth as the market expected.
Text, Photos/Guangzhou Daily All Media Reporter Xu Xiaofang
The new car debuts in Huawei authorized stores, and the pre-order period starts from 18 weeks
"Because of the cooperative relationship between the two parties, the experience stores of our AITO M5 in Guangzhou are basically in Huawei's authorized experience stores." Since December last year, Huawei and Celis released a new car brand AITO and launched Huawei's flagship product. Since the official launch of AITO's first model, the M5, many netizens have found that the show car in Huawei's flagship store has been changed from the previously promoted Celis SF5 model to the AITO M5.
On the evening of January 12, the reporter searched for the SF5 online on the official website of Huawei Mall, and found that its sales interface only displayed "reservation test drive", and the sales price of the model was not displayed.
In stark contrast, on the homepage of the "Huawei Special Zone" of Huawei Mall, the sales page of the M5 model of the Wenjie occupies a prominent promotion position. Click to enter the inner page, and the order, reservation, and test drive appointment are also displayed normally.
Public data shows that 96 hours after the release of AITO M5 on December 23, 2021, the number of pre-orders reached more than 6,500 units.
The reporter went to Huawei's offline authorized experience store and found that the newly listed AITO was placed in the most conspicuous position of the store, attracting the attention of many consumers.
"Now the rights and interests of the first batch of car owners are very attractive, the discounts are very strong, and there are not many places. If you need it, you can place an order as soon as possible, and you can return it before the end of February." The on-site staff strongly recommended new car discounts to reporters, saying During the event, the first 10,000 first batch of car owners will enjoy a high value of courtesy and rights. "To place an order at this time is almost equivalent to spending 280,000 yuan to enjoy the quality of the 320,000 yuan version of the model."
Regarding the scheduled cycle of Wenjie M5, AITO's online sales staff told reporters that it would take about "18 weeks to 20 weeks". Offline, the sales staff said that the delivery time of the first batch of cars is about the end of February, and the second batch of car owners may have to wait until "July and August are even November and December."
In a recent telephone exchange meeting with nearly 100 investment institutions including Gao Yi Assets, Xiaokang Co., Ltd. stated that Wenjie M5 will be delivered in small batches in February, and the batch delivery time will be in March this year.
In terms of output, Xiaokang Co., Ltd. recently stated that the Wenjie M5 is mainly produced at the Liangjiang factory in Chongqing, and can have an output of 15,000 units a month.
It is worth mentioning that maintaining production has become an important task for Xiaokang Group. Zhang Xinghai, chairman and founder of Xiaokang Group, pointed out in his 2022 New Year's speech that in 2022, "the most urgent task is to use the power of the whole company and the power of the whole group. Ensuring the high-quality mass delivery of the M5."
After the U.S. market broke down, Xiaokang shares still lost money after returning to China
As an entity manufacturing company that has developed from a spring to the shock absorber, motorcycle, and automobile industries, with engines and new energy vehicles as its core business and automobiles as its main business, Xiaokang has announced its cooperation with Huawei last year. Market popularity and secondary market performance have both "rocketed up".
According to the official website of Xiaokang Co., Ltd., in recent years, the new energy vehicle industry has been vigorously developed, and the annual investment exceeds 10% of sales revenue.
The group has a number of wholly-owned subsidiaries such as Jinkang New Energy, Dongfeng Xiaokang, Rich Auto, Xiaokang Import and Export, Xiaokang Power, and Xiaokang Parts.
In the decades of development history, the "going overseas" of Xiaokang shares has attracted much market attention.
According to the data, as early as 2016, Xiaokang Co., Ltd. invested 30 million US dollars to establish SF Motors in Silicon Valley of the United States. In 2018, it was assigned to Jinkang New Energy, a subsidiary of Xiaokang Co., Ltd., and changed its name to Jinkang SERES, becoming a subsidiary of Jinkang New Energy. subsidiary.
But the development of SERES company in the United States is not smooth.
On the evening of February 18, 2021, Xiaokang Co., Ltd. announced that it has signed an agreement of intent with relevant parties on the acquisition of the EVAP factory in the United States.
The financial report data shows that from 2018 to 2020, the operating income and profit of Xiaokang shares have shown a downward trend.
In 2020, the operating income of Xiaokang Co., Ltd. was 14.30 billion yuan, a year-on-year decrease of 21.12%; the net profit loss attributable to the parent reached 1.729 billion yuan, a year-on-year decrease of 2690.76%.
The sales volume of Celis fell short of market expectations, and the share price of Xiaokang shares fell
Since the "Huawei Concept" last year, Xiaokang shares, which was previously "unknown" in the new energy vehicle industry, became famous overnight, and its stock price has also skyrocketed.
In the first half of 2021, Xiaokang shares had a gratifying trend in the secondary market, rising from the intraday low of 12.93 yuan per share on January 15, 2021 to the intraday high of 83.83 yuan per share on June 22, 2021, with an increase of more than 500%.
However, with market topics such as the less-than-expected delivery of Xiaokang shares, the stock price has also fluctuated greatly.
According to official data, only about 8,000 units of the Celis SF5 will be delivered in 2021. Compared with the data officially announced at that time, "over 3,000 orders in two days and over 6,000 orders in one week", the sales volume is not impressive.
As for the fact that the number of SF5 deliveries last year was lower than market expectations, Xiaokang explained that the reason for the small deliveries was mainly due to the shortage of chips.
When the reporter questioned the owner's rights and interests of the Celis SF5, the salesperson said, "The owners have exchanged for free maintenance for life, which is a greater right", and said that even if the model is discontinued, its technology can continue to be upgraded.
It is reported that on the afternoon of January 5, Chongqing Jinkang Sailis released an open letter on its official Weibo, saying that Sailis SF5 will continue to accept user orders.
After the user places an order, the company will arrange a special person to follow up to assist the delivery in time, and promises that the first owner will be upgraded to enjoy the lifetime warranty of the vehicle and range extender in addition to the normal warranty.
Judging from the performance of the secondary market, as of the close on January 13, the share price of Xiaokang shares has fallen by 21.71% during the year.