Our reporter Li Haoyue

　　Less than a month before the opening of the Winter Olympics, skiing has become more popular among the public, and it can be called the "top trend" of winter sports.

The long-dormant capital of all parties has also moved, and the pace of investment and financing in the industry has accelerated.

　　Times data shows that the number of skiers in the 2019/2020 snow season fiscal year (the ski industry's statistical period is from May 1 of the current year to April 30 of the next year) was 10.45 million, compared with 20.76 million in the 2020/2021 snow season fiscal year. The number of passengers increased by 98.7% year-on-year.

Among them, 64% of skiers are in the age group of 18 to 34 years old.

　　How much does it cost to get started skiing?

Many ski enthusiasts told reporters that in addition to purchasing necessary snow clothing, snow shoes, snowboards and related accessories, the cost of coaches and venues should also be considered.

Zhang, who has been skiing for a year, made a calculation to a reporter from Securities Daily. She has invested more than 40,000 yuan in the past year, "mainly investing in ski tickets, ski equipment, and snow clothing, mainly from overseas brands. ."

　　After combing through the domestic mainstream ski clothing and equipment brands, the reporter found that the price of a set of ski clothing basically starts from 1,000 yuan, and the matching price range of snowboards, snow shoes and bindings is generally more than 2,000 yuan. The price of the set is even more than 10,000 yuan.

　　The high "entry fee" has contributed to the rapid heating of this market.

According to the "White Paper on China's Ski Industry", from 2014 to 2019, the scale of China's ski equipment market increased from 3.22 billion yuan to 11.75 billion yuan; the size of the ski training market increased from 4.2 billion yuan to 6.91 billion yuan, with an average annual growth of 10.47%.

The "Research Report on the Development of China's Ice and Snow Industry" shows that in 2020, the total scale of my country's ice and snow industry has reached 600 billion yuan, and some industry insiders estimate that this figure will reach one trillion yuan in the future.

　　With the successful bid for the Winter Olympics, the ice and snow industry has been supported by a series of relevant national policies, providing sufficient nutrients for the growth of the industry.

According to incomplete statistics, there are more than 14 national policies to encourage the development of the ice and snow industry in recent years, covering ice and snow consumption, ice and snow sports, ice and snow equipment, venue facilities, etc.

　　In 2021, 9 companies in the ice and snow field have completed 13 financings, of which Aoxue Culture, SNOW51, and Snow Owl Technology will complete two rounds of financing in 2021.

There are two financings of over 100 million yuan from SNOW51 and Xue Leshan, both of which carry out ski training business.

In addition, Hillhouse Ventures spent 40 million yuan in August last year to invest in the skiing mobile application App Shubei.

　　The education and training industry has also begun to embrace the ski industry.

For example, in June 2021, New Oriental invested in Wanyu Fangfei, who is doing ice training.

Spark Thinking has also reached a strategic cooperation with the China Ice and Snow Conference to help children and adolescents carry out ice and snow activities in a normalized, systematic and scientific manner.

　　An unnamed practitioner in the education and training industry told the "Securities Daily" reporter that some former K12 educational institutions have actively explored the combination of ideas with the ice and snow industry during the transition period in combination with the current national policy and the development of ice and snow sports, which will help The above-mentioned educational institutions eased the operating pressure.

At the same time, it also released a positive signal for the development of the ice and snow industry, and provided a certain reference experience for other industries to deploy the ice and snow industry.

(Securities Daily)