In Yunshe Village, Jiangkou County, Tongren City, Guizhou, the farmhouse opened by Yang Hui, a girl from Tujia, has a beautiful environment and is loved by tourists.

People's Vision

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  With the vigorous development of rural tourism in my country, a number of rural tourism destinations with ecological beauty, production beauty and life beauty have emerged, and a number of rural tourism boutique routes with characteristics, connotations and taste have been created, attracting more tourists to choose rural tourism and experience. Rural tourism, fall in love with rural tourism.

Rural tourism has become a new force driving the overall recovery of county and township consumption and tourism market.

  Excellent itinerary with multiple travel experiences

  Walking into Cuandixia Village, Zhaitang Town, Mentougou District, Beijing, I saw winding alleys and ancient roads, scattered courtyard houses, and unique folk culture... As the second batch of national key rural tourism villages, Cuandixia Village has a long history and deep courtyards. deep, attracting many tourists.

  "It feels very good to take children away from the hustle and bustle of the city and enjoy the simplicity and tranquility of the village." Li Tang, a tourist from Chaoyang District, Beijing, said that Cuandixia Village has specially designed an "ancient village" theme sightseeing route for tourists in combination with the traditional ancient villages. , it is both fun and meaningful to visit.

Jin Weihua, deputy secretary of the Party Committee and mayor of Zhaitang Town, said that they are speeding up the revitalization of idle farm houses and developing "Mentougou Small Courtyard" boutique homestays. Boutique tourism, boutique town", to provide tourists with a better tourism experience.

  At present, rural tourism not only provides people with a good place for leisure and vacation, but also enriches the choices of surrounding tours and one-day tours.

The Ministry of Culture and Tourism has continuously improved policies and measures, improved the development mechanism, and carried out in-depth rural tourism quality projects.

In response to the new demand for tourism consumption, various regions have launched a batch of rural tourism boutique routes to promote the high-quality development of rural tourism.

  The big data of Tongcheng Travel shows that in 2021, the rural tourist group in my country will show a significant younger age. The post-90s and post-00s tourists will grow rapidly, of which the post-00s rural tourists will increase by 17%.

In Beijing, Shanghai, Jiangsu, Zhejiang, Guangdong and other provinces, 1-2 days of rural "micro-vacation" on weekends has become an important choice for urban residents to travel on weekends.

  In order to better play the leading role of planning in the development of rural tourism, the Ministry of Culture and Tourism organized and guided the preparation of rural tourism planning in various places. The plan includes 240 deeply impoverished areas in "three districts and three prefectures".

According to preliminary statistics, local culture and tourism departments have organized and compiled more than 2,000 rural tourism plans to guide rural areas to scientifically promote tourism resource development and project construction.

  In terms of driving the development of rural tourism clustering, scale and branding, the Ministry of Culture and Tourism and the National Development and Reform Commission jointly launched the construction of the national list of key rural tourism villages and towns in 2019, and revised and issued the "National Rural Tourism" in 2021. The Work Plan for the List of Key Villages and Towns”, for the first time, towns were included in the selection.

At present, the two ministries and commissions have successively launched 1,199 key national rural tourism villages and 100 national key rural tourism towns (townships).

  Eat a tourist meal, the village has changed a lot

  In Sanhe Village, Xindu District, Chengdu City, Sichuan, there is a patchwork of green belts on one side, and various restaurants arranged in an orderly manner on the other side.

Going further inside, the white tents are hidden in the green leaves, and a row of spherical starry homestays is eye-catching.

"The Starry Sky B&B has a good view and needs to be booked many days in advance." The staff here said.

  "Eight years ago, if someone told me that the village would become as beautiful as it is now, I wouldn't believe it." Looking at the dirt road in the village before the renovation in 2013, Tan Jie, secretary of the Party branch of Sanhe Village, Xindu District, Chengdu recalled. .

From an ordinary small village to a well-known tourist village, Sanhe Village has made great efforts in the development of rural tourism, made its own characteristics, and tasted the sweetness.

  The village has combed and integrated 63 forest resources, introduced 24 music cultural and creative projects and 5 boutique homestays, and held activities such as the "Starry Sky Music Festival" and "Folk Songs and Folk Music Appreciation Concert" to receive more than 200,000 tourists every year, driving consumption. More than 30 million yuan.

  Driven by rural tourism, Sanhe Village has been awarded the "Sichuan Province Demonstration Village for Implementing Rural Revitalization Strategy" and "National Demonstration Village of Democracy and Law". In 2020, the village's collective income is 1.62 million yuan, and the per capita net income is 32,410 yuan.

  In recent years, with its strong market advantages, emerging industrial vitality and huge driving role, rural tourism has achieved results in promoting villagers' employment, improving living environment, building digital villages, and improving infrastructure.

Data show that rural tourism has become the main channel for villagers to find employment in key rural tourism villages across the country, and the contribution of rural tourism employment exceeds 40%.

  "Rural tourism can give full play to the related driving role of tourism, enhance the added value of primary and secondary industries, and at the same time drive the development of commerce, services, transportation and other industries." Associate Professor Wu Liyun, Institute of Chinese Culture and Tourism Industry, Beijing International Studies University It is believed that rural tourism can promote the continuous optimization of rural infrastructure and public services, enhance villagers' awareness of rural natural and cultural environment protection, and further optimize the rural development environment.

At the same time, it will attract young people who go out to work to return to their hometowns to start businesses and find jobs, develop the rural economy, and solve the problem of "hollow villages".

  In November 2021, the Ministry of Culture and Tourism launched the "Experiencing Poverty Alleviation Achievements and Helping Rural Revitalization National Rural Tourism Poverty Alleviation Demonstration Cases", focusing on 6 key types such as industrial integration, entrepreneurship and employment. "Revitalization" development results.

The Ministry of Culture and Tourism, in conjunction with the National Development and Reform Commission, launched 300 rural tourism learning and experience routes of “Experience the Achievements of Poverty Alleviation and Help Rural Revitalization”.

Walking into these routes, tourists can deeply experience the achievements of poverty alleviation and the progress of rural revitalization on the journey of seeing mountains and rivers.

  Embracing new business formats with good development prospects

  Early in the morning, Lindu Nuan Village, Hengjing Street, Wuzhong District, Suzhou City, Jiangsu Province became lively, and attractions such as Lindu Pottery House, Lindu Small Train, and Lindu Flower Sea ushered in waves of tourist peaks.

As the pink sightseeing train passed through the woods, a string of children's laughter came.

When night falls, the garden dinner under the starlight and the open-air movie in the wooden courtyard start one after another.

  Lindunuan Village, which is now hot in rural tourism, has also encountered development bottlenecks due to the problem of homogenization.

After identifying the problem, Hengjing Street, Wuzhong District, Suzhou teamed up with Tongcheng Group, with the help of "Internet +", aiming at the positioning of "one-stop rural vacation destination", and carried out all-round upgrading and transformation of Lindu Nuan Village.

  In the new planning and design of the 4 natural villages in the Lindu Nuan Village area, various types of business such as accommodation, catering, entertainment, and education are distributed in turn, and diversified and personalized customer groups are launched for different consumption levels and age groups. The tourism products cover new formats such as nature education, life aesthetics, parent-child, art and culture, and the driving effect is obvious.

Since October 2021, Lindunuan Village has received nearly 300,000 tourists.

  The relevant person in charge of Hengjing Street said that it is hoped that through the development of new formats, rural tourism will gain greater support in terms of content operation and capital investment, and promote the sound and rapid development of rural tourism.

  At present, domestic tourism consumption demand is rapidly escalating. Rural tourism must closely follow the changes in demand, deepen the cross-border integration of "rural tourism +", online and offline integration, create more new products, new formats, and new experiences, and avoid homogenization, Towards specialization, it provides more high-quality tourism services.

  Hengyi Village is located at the southernmost end of Linpu Town, Xiaoshan District, Hangzhou City, Zhejiang Province. With its profound cultural heritage and beautiful mountains, rivers, forests and lakes, rural tourism has developed a good momentum.

Seeing that there are more and more tourists, Hengyi Village has made great efforts in optimizing services and started the construction of smart rural tourism.

Today, tourists who come to visit open the AutoNavi Maps mobile app and search for "Hengyi Village" to see a characteristic hand-drawn map that deeply restores the village's appearance.

Click the "Hengyi Digital Village" entrance in the app to enter a one-click smart tour, where you can easily obtain information on local transportation, parking, must-see attractions, delicious restaurants, and specialty shops, and you can also follow the audio guide to play in the village.

  The relevant person in charge of the Ministry of Culture and Tourism stated that they will continue to promote the construction of key rural tourism villages and towns, guide the healthy and sustainable development of rural homestays, optimize the supply of rural tourism products, promote the development of the entire rural tourism industry chain, strengthen the construction of rural tourism infrastructure, and strengthen Rural tourism talent support and other aspects of work, promote the high-quality development of rural tourism, and provide tourists with more abundant and high-quality choices while better promoting farmers to increase their income and become rich.