The Coffee World Exhibition kicks off tomorrow with the attendance of 7,000 specialists and experts

The activities of the World of Coffee exhibition, hosted by Dubai, will start tomorrow, Wednesday, and will last for three days until Friday, January 14, and it is expected that more than 7,000 specialized visitors and experts from the pioneers of the coffee industry from within the country, the region and all parts of the world will participate in its activities. around the world. Among the participating countries with national companies and pavilions are Australia, Brazil, Bolivia, Colombia, El Salvador, Ethiopia, Guatemala, Indonesia, India, Italy, Kenya, Korea, Saudi Arabia, Kuwait, Nepal, Poland, Portugal, Romania, Singapore, Ukraine The United Kingdom, the United States of America, and the United Arab Emirates, which are hosting the event on their soil for the first time.

An exceptional session, and


this session is of particular importance because it is held in conjunction with Expo 2020 Dubai, and at the Dubai Exhibition Center at the Expo site, with the participation of more than 1,000 exhibitors and brands, and its importance increases against the background of the success achieved by previous sessions that were held in several European cities, including: This is Budapest 2017, Amsterdam 2018, Berlin 2019, and Warsaw 2021, and three of the US states, Seattle 2018, Boston 2019, and New Orleans 2020 saw the establishment of three other successful courses.

This year's edition will host two accredited national championships, the National Coffee Tasting Championship and the National Jug Championship Final. The winners of the two championships will have the opportunity to represent the United Arab Emirates in the global finals at the World of Coffee exhibition, which will be held this year in one of the European countries, and will be announced soon. 

External participation exceeds 50%,


and on the occasion of the launch of the first session of the exhibition in Dubai and the Middle East region, Khaled Al Hammadi, Senior Vice President and CEO of DXB Live said: “Dubai’s hosting of this event reinforces its established position in the global coffee market, and this exhibition represents a historic opportunity for local companies.” This session will certainly contribute to creating new and important job opportunities for local, regional and international participants, especially with the increase in the global participation rate of exhibitors from outside the region to more than 50%.”

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