How do black holes and strings transform?
Strawberries also have a "hairline"?
Can an egg carry a bucket of water by itself?
The high-quality content of the Douyin platform for young people tends to be diversified, and the topics are closer to life.
In 2022, the Douyin "Mengzhi Plan", which aims to support young intellectual creators in the long-term, will be fully upgraded.
This knowledge window hopes to make the world more colorful in the eyes of young people while achieving content creators.
"Mengzhi Project" is Douyin's first platform-level activity to support young content creators. The upgraded version has been officially launched on January 1, 2022.
In terms of supported content categories and creators' participation methods, the "Mengzhi Program" will have major changes, focusing on supporting popular science content creators, setting up 100,000 sub-venues for why, animals and plants, and aerospace science popularization, presenting high-quality knowledge collections .
Combining multiple forms such as online and offline, strengthen communication and interaction with young people, and continue to help content creators produce high-quality content and realize personal value.
At the same time, Douyin will continue to increase the safety of the use of young people, build a better community ecology, and help young people better learn knowledge and view the world.
Focus on popular science categories and open a bigger window for viewing the world
"No language is sweeter than fruit." On Douyin, well-known science blogger and plant introduction and conservation worker "Fruit Hunter Yang Xiaoyang" is keen to unveil the world of fruit through popular science videos.
Through the lens of "Fruit Hunter Yang Xiaoyang", the water coconut shaped like a big club, the melon like a sheep's horn, and the fig like a sugar bun... attract the attention of teenagers.
On the Douyin platform, hard-core knowledge can also benefit the public.
"String Theory World", one of the members of the first "Mengzhi Escort Group", is a postdoctoral researcher who studies cosmology, string theory and field theory. She likes to explain interesting physics knowledge on the Douyin platform, such as black holes in the universe. , and the presence of UFOs and aliens.
The brain-opening and interesting content has won the love of many children.
It is reported that in 2022, the "Mengzhi Plan" will increase investment and continue to focus on excavating high-quality content in the direction of popular science.
In 2021, the "Mengzhi Project" has launched a number of topic submission activities such as "Enjoy Science Camp", "Open Science Popularization Season", "Wonderful Science and Technology Museum", "Museum Talk Science", etc., to encourage the creation of popular science knowledge.
The "Mengzhi Project" will deeply cultivate the field of popular science, and work with young content creators to provide young people with fresh and interesting knowledge, so that hard-core knowledge can be easily passed on.
Create a "knowledge collection" to systematically support high-quality youth content
Open the "100,000 Curious" channel of Douyin's youth mode, and a series of "small question marks" blows: Why don't the clouds in the sky fall?
Why can microwave ovens heat food?
Why only China has giant pandas?
The videos collected under the channel are popular science knowledge video content collected by Douyin from authors in the field of popular science.
Under the upgraded version of the "Mengzhi Project", the high-quality knowledge collections produced by content creators will be presented in the form of channels similar to "100,000 Curious", allowing teenagers to see more structured knowledge content.
At the same time, the functions of Douyin Youth Mode will continue to be upgraded, using hot events to integrate cross-domain knowledge, so that young people can keep pace with the times while acquiring knowledge systematically.
For creators in different fields, Douyin will successively create special events such as "Mengzhi Animation Season", "Mengzhi Interest Season", "Mengzhi Culture Season", "Mengzhi Parent-Child Season", and "Mengzhi Science Popularization Season". Provide special resource support for key knowledge categories, and encourage the production of age-appropriate content for young people of different ages and learning stages to meet different interests.
"A systematic and structured collection of knowledge will help young people integrate knowledge and help them develop their ability to think independently." The relevant person in charge of Douyin said that through such knowledge content, young people can watch videos while creating Its own "knowledge tree" enriches the knowledge context and system.
The combination of online and offline makes knowledge more "three-dimensional"
In order to diversify the ways for young people to acquire knowledge online, in 2022, in addition to increasing investment in video creation, the "Mengzhi Project" will also increase live broadcast incentives, upgrade "Douyin Mengzhibo", and invite more Knowledge live broadcast experts, popularize knowledge for the majority of young people.
Offline, the "Mengzhi Plan" will be fully upgraded, launching "Mengzhi Carnival" and "Mengzhi Public Welfare Tour", holding parent-child theme activities, "Knowledge Inclusive" public welfare lectures, in planetariums, aquariums, museums, science and technology museums, etc. The venues, interact with young people, encourage them to learn knowledge and stimulate creativity through exploration and practice.
At the same time, the "Mengzhi Project" also hopes to help content creators realize their personal value.
Douyin invited well-known hosts, Uncle Dong Hao, Li Xiaomeng, String Theory World, The Smurfs, and popular science writer Yang Xiaoyang, a fruit hunter. A collection of knowledge to help young people learn knowledge systematically.
In the future, "Mengzhi Escort Officer" will participate in online live broadcasts with content creators, and jointly answer the real concerns of children and parents in their own professional fields; they will also participate in public welfare activities, face-to-face with children, so that Knowledge popularization has real value offline.
Make good content more accessible to every child
In the delivery of content for young people, it is not enough to achieve high-quality and diverse content. Especially in the digital age, creating a clear online environment for young people is even more important.
Douyin always escorts children in terms of safety.
In September 2021, Douyin announced that real-name authentication users under the age of 14 will directly enter the youth mode.
In Teen Mode, users can only use it for 40 minutes a day, and it is unavailable from 10:00 p.m. to 6:00 p.m. the next day.
In addition, to protect eyesight, you can also turn on eye protection mode in youth mode to help protect against harmful blue light.
In 2022, Douyin hopes to encourage more types of content creators to participate in the creation, accumulate high-quality content for teenagers, and help children broaden their horizons and see a larger world, through the continuous upgrade of the "Mengzhi Program". Achieving the goal of "stimulating youth curiosity and creativity".
At the same time, Douyin will continue to iterate on the youth model, put a "lock" on the high-quality content ecology, protect the right of young people to surf the Internet in a healthy way, allow children to safely access high-quality content, and accompany children to grow up healthily with good technology.