Two officials in two restaurant companies: The decision is inevitable so that we can continue to work
Consumers: Meal restaurants raise their prices by up to 30%
Restaurants have raised the price of their meals excessively.
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Ibrahim Al-Bahr: “The natural increase should range between 5 and 10% so that there is no exploitation of consumers.”
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Consumers confirmed the sudden, exaggerated, and unjustified increase in the prices of restaurants’ meals, pointing out that restaurants raised their prices by up to 30%, calling on “Emirates Today” to reduce the profit margin of restaurants, instead of raising the prices of meals by large percentages.
At a time when two officials in two fast food restaurant companies attributed the price hike to the increase in the prices of raw materials used, and said that the decision to raise prices was inevitable, so that restaurants would continue to operate, a retail expert said that some restaurants raised their prices exaggeratedly, And it is not commensurate with the effects of the “Corona” pandemic on its work.
He explained that the natural increase in restaurant prices should range between 5 and 10 percent at most, so that there is no exploitation of consumers.
Consumer complaints
In detail, consumer Rami Abdel Hamid said that he was surprised that restaurants specialized in fast food raised their prices in an exaggerated manner.
He explained that the price of a meal in a restaurant increased from 22 dirhams to 28 dirhams, an increase of 27.3%, while another restaurant raised the price of the meal from 58 dirhams to 70 dirhams, an increase of 20.7%.
Abdul Hamid described the decision of fast food restaurants as sudden and unjustified, and added financial burdens on families and individuals, calling on restaurants to reduce the profit margin, instead of raising prices on consumers.
In turn, consumer Hind Al-Ali said that the price of a meal in a restaurant increased from 32 dirhams to 40 dirhams, an increase of 25%, and another restaurant raised the price of a meal from 52 to 60 dirhams, an increase of 15.4%.
It agreed that this high price of meals is unjustified, and constitutes a burden on consumers, especially large families.
In the same context, the consumer Wajih Salem called on restaurants to reduce their profit margin instead of raising prices, pointing out that the price of a meal rose from 92 dirhams to 115 dirhams, with an increase of 25%, and the price of another meal increased from 20 to 26 dirhams, with an increase rate 30%.
Raw materials
In addition, an official in a fast food restaurant, A.S., said that the price increase came due to the continued rise in the prices of raw materials used in preparing meals, stressing that the decision to raise prices was delayed for several months, and was taken in order to continue to work and not to close.
For his part, an official in a chain of fast food restaurants, Akram Nabih, attributed the price hike to the prices of raw materials that rose in the context of a global inflation wave that affected the prices of many goods and services, as well as the rise in freight prices consecutive times during the last period.
Nabih stressed that the decision to raise prices was inevitable, so that restaurants would continue to operate, pointing out that restaurants were unable to bear more material losses than that.
natural increase
In addition, Ibrahim Al-Bahr, a retail expert and head of Al-Bahar Consulting Company, said that although the “Covid-19” pandemic has created difficulties in global supply chains, and a rise in shipping prices, it is noticeable that some restaurants have exaggeratedly raised their prices, It is not commensurate with the effects of the pandemic in its work.
He explained that the natural increase in restaurant prices should range between 5 and 10 percent at most, so that there is no exploitation of consumers.
Al-Bahr pointed out that restaurants raised their prices a while ago in an exaggerated manner, when ordering through electronic delivery platforms, so that they do not bear any cost for contracting with these platforms.
He continued, "It seems that the lack of influence on consumers encouraged restaurants to raise their prices, without regard to the large financial burdens imposed on most of them."
Consumer Protection Department
The Consumer Protection Department of the Ministry of Economy announced that it continues to receive consumer complaints related to issues related to consumer protection, on the call center number (600522225), calling on consumers to communicate with the Ministry through any of the official channels, to register any complaint or report any unauthorized commercial practice. sound, related to consumer protection.
The administration asks traders and producers, in the event of price hikes after complaints have been received, to review the supply invoices from local and importing authorities, to verify the rates of the increases and their causes, and to take the necessary measures accordingly, to control the market.
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