'Which thermal underwear is the warmest?'


The interview started with a simple question, but the process was not simple at all.

In this coverage file, we are going to disclose the exact model name of the specific test process that could not be included in the short news report of about 2 minutes and the underwear of the test subject who won first place.



First, I thought about what a fair and objective test standard would be acceptable to viewers.


'Hygroscopic heat' is the heating function most used by underwear companies, including UNIQLO.

The problem is that there are companies (Musinsa) that do not use this moisture absorption and heating function.

Still, viewers will be curious about the features of underwear that sell the most.

We made a principle to select a company based on the sales volume ranking and to test it with the most popular moisture absorption and heating function.

In addition, various underwear are released by each brand, and it is left up to the company to decide which one to test.

When I asked for the part number of the thermal underwear that I was most confident in, fortunately, the companies said, "I am confident in the quality," and actively gave the part number.




After receiving the results a week later, we discussed several times over how far the brand name should be disclosed this time.

Although it is a test with guaranteed objectivity, domestic companies other than Uniqlo have initialized the article in accordance with the judgment that unexpected controversies may arise.




However, after the article was published, the viewers reflected on that it was an unkind article.


This is because even if you want to find a good material and wear it, you cannot wear it, and it is difficult to even make an analogy.

So, we are going to disclose the brand name and part number through this interview file.

In the same way, the company requested the part numbers based on the black color for men, and listed them in the order of the highest hygroscopic heat temperature.


1st Place Double


Drop Heat Up Plus Long Sleeve Men's Top and Bottom (F31TMLIF31)

2nd



Place Top

Ten


On Air Super Warm Crew Neck Long Sleeve Tee (MSB4US1211)



3rd Place

Uniqlo Heattech


Ultra Warm Crew Neck Tee (441628)



4th

Uniqlo Heattech


Cotton Crew Neck Tee Extra Warm ( 443103)



5th

Spao


Warm Tech Men's 9th Crew Neck (SPXVB4VU01)



6th

Made in China



7th

Musinsa


Hit Standard Max Plus Men's Crew Neck T-shirt (MMJMT025-BK)


This test measurement was centered on the thermal function.

But when consumers buy underwear, they don't just look at the function.

Wearability and no change in quality after washing are also important factors when purchasing.

I thought about whether to wear various underwear to several people and conduct a survey on fit, but I found it difficult to generalize subjective judgments.



However, when I looked at the comments after the article was published, there were a lot of content that domestic products were not selected because of this part.

Domestic brands are also saying that they are constantly developing products, but this is proof that many parts are still not meeting the expectations of consumers.

I agree that this is a problem that needs to be solved in the future.



After the report, domestic companies ranked at the top of the test results have made many requests to use SBS news content as offline advertisements.

However, they were all rejected because it could obscure the purity and objectivity of the report.

Publicity and advertising are important, but I hope this article and viewers' reactions will help you understand why they sell 'less' even though the quality is good, and it will serve as an opportunity for the domestic underwear industry to develop further.