China News Service, Nanning, January 9 (Reporter Lin Hao) Chen Wensheng, secretary of the Wuming District Committee of the Communist Party of China, introduced on the 9th that as "the hometown of fertile oranges in China", since the introduction of fertile oranges in Wuming District in 2012, the planting area has grown from the original It has grown to 460,000 mu from 800 mu, and has become the county (district) with the largest planting area of ​​citrus in the country. It is estimated that in 2022, the production area of ​​citrus in Wuming will exceed 450,000 mu, with an output of 1.5 million tons and an output value of over 10 billion yuan.

　　From January 8th to 9th, a series of activities such as the press conference on the brand development of Wuming wokan, the opening ceremony of the 2022 Wuming wo orange, and the Wuming wo orange industry development forum were held in Wuming District, Nanning City, which facilitated the supply and demand sides to reach an agreement on sales More than 100 million yuan, 160 tons of Wuming wo oranges were sent to markets in Guiyang, Kunming, Hangzhou and other places.

The picture shows the fruit forest covered with citrus fruit.

　　During the period, the first domestic standard for wort oranges was drafted and formulated by Nanning Customs Technology Center, Guangxi Market Supervision Administration, Guangxi Specialty Crops Research Institute and other units, and was officially released with the approval of the State Administration for Market Regulation and the National Standardization Administration.

　　Chen Wensheng introduced at the event that, thanks to the unique geographical advantages and climatic conditions, in recent years, the Wuming wo citrus industry has continued to grow and develop. .

At present, Wuming is making every effort to build a regional public brand of "Wuming Wogan" and a regional public brand of Guangxi's "Guizihao", to help the export of wogan to Canada, Russia, Singapore and other countries.

　　Many fruit distributors from all over the country came to Wuming to inspect and purchase wo oranges.

Gu Zhaoxue, executive deputy general manager of Beijing Xinfadi Agricultural Products Wholesale Market, said that with the Spring Festival approaching, the market has increased demand for high-quality fruits such as wokan.

Due to its high sugar content and good quality, Wuming Wogan is currently recognized in the Beijing market, and its sales have gradually increased. Next, it will cooperate with Wuming in the whole industry chain.

The picture shows the staff preparing for the departure of Wogan. Photo courtesy of Wuming Propaganda Department

　　Ji Sufeng, president of the Wuming District Wo citrus Industry Federation and chairman of Mingming Orchard, also said that at present, many wo citrus producers in Wuming have applied for the registration of export fruits and the identification of "vegetable basket" production bases in the Guangdong-Hong Kong-Macao Greater Bay Area. , to improve product quality.

In order to meet the market needs during the Spring Festival, some companies have specially designed Wogan super gift boxes, and cooperate with e-commerce companies to develop the market while using traditional sales methods.

　　"Consumers place an order on the community e-commerce platform on the same day, and they can pick up the goods at a small store near their home the next day." said Zhang Zhenzhong, general manager of Alibaba Digital Agriculture - National Procurement Through brand marketing and other methods, e-commerce aggregates deterministic consumer orders, carries out deterministic procurement upstream, and delivers it to consumers within a deterministic time through digital circulation links. The sales effect is very good.

　　Zhang Zhenzhong said that next, the Alibaba Digital Agriculture Division will increase the purchase of Wuming wokan, and sell and promote it on multiple platforms within the Ali system to expand more sales channels for Wuming wokan.

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