The automaker Stellantis (ex-PSA) on Wednesday announced a major partnership with Amazon to connect its vehicles, notably using the American giant's AWS servers and its Alexa voice control system. A number of automotive groups are currently forging similar alliances. Ford announced in early 2021 a partnership with Google, for its cloud and its cars. Renault has also joined forces with Google. Microsoft has, for its part, partnerships with Volkswagen and with GM for autonomous driving projects.
Stellantis will design with Amazon the software for its "Smart cockpit", an electronic platform that will be integrated into the vehicles of the 14 brands of the group from 2024, the two groups said in a press release on the sidelines of CES, the high mass of Las Vegas electronics.
The smart cockpit includes voice assistance from Amazon, Alexa, GPS guidance, vehicle maintenance management, online shopping platforms and payment services.
Stellantis will also transfer all of its vehicle data to Amazon's AWS servers.
34 million connected vehicles expected in 2030
The e-commerce giant, which was already a Stellantis customer for its delivery vehicles, will also order “thousands” of electric vehicles “per year” from 2023 from RAM, its American brand of utilities. Stellantis will also integrate Amazon into its “Software Academy”, which must train the group's employees in the future of automotive electronics. The Franco-Italian-American giant had already recruited in 2021 an Amazon executive, Ned Curic, as “Chief Technology Officer”.
The parent company of Peugeot, Fiat, Opel or Dodge intends to invest 30 billion euros by 2025 in its electrification, of which 15 to 20% will go into software.
By connecting all its vehicles, the Franco-Italian-American manufacturer plans to achieve 4 billion euros in turnover per year in these new services by 2026, against 400 million euros today.
In 2030, with potentially 34 million vehicles connected across the world, this figure is expected to reach 20 billion euros, or about one-eighth of Stellantis' annual turnover.
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