People's Daily Online, Beijing, January 5 (Reporter Liu Jia) The New Year's Day holiday of 2022 has ended. Among the eight provinces that have announced the New Year's Day holiday tourism revenue, Jiangsu ranked first in the total tourism revenue list with 15.437 billion yuan.
According to the data in the ranking list, the total tourism revenue of the five provinces exceeds 4 billion yuan, namely Jiangsu, Guangdong, Liaoning, Guizhou and Henan, and the total number of tourists received in the three provinces exceeds 10 million.
New year has a new taste "travel+" inspirational gameplay emerges endlessly
In the new year, many young tourists who emphasize the sense of welcome ceremony choose to start a new life journey during their journey.
A landscape, a delicacy, a photo, or even a set of scripts can attract young tourists.
There are also more and more travel products that continue to open up their boundaries, unlocking novel gameplay for young travelers in advance.
During the New Year's Day of this year, the search interest for "real scene script killing" on the Ctrip platform increased by 50% year-on-year.
Many scenic spots develop related products. Tourists can wear ancient costumes while doing tasks while immersing in the scenic spots to achieve the purpose of "travel + social".
The form of "tourism + performance" is also popular among young tourists, and the exposure of related content has increased by 45% year-on-year.
It is understood that the Ctrip platform will launch a combination product of "tourism and sightseeing + talk show tickets" so that visitors can enjoy the joy of the talk show while sightseeing.
"Stay in the hotel and wake up naturally" as young people welcome the New Year "ceremony"
With the popularity of New Year's Eve tourism, the number of tourists on New Year's Day holidays across the country has increased.
Qunar data shows that during the New Year's Day holiday in 2022, hotel bookings will increase by nearly 40% year-on-year.
Among them, Beijing, Shanghai, Chengdu, Chongqing, Shenzhen, Guangzhou, Changsha, Sanya, and Wuhan are the most popular booking cities. Among the growth rates, Beijing and Chengdu’s New Year’s Day hotel bookings in 2022 have doubled compared with the same period in 2021, and the demand for short-distance travel around Increased more than 3 times on weekdays.
In addition, due to the length of the New Year's Day holiday, most of the tourists this time were traveling around and parent-child trips. The passenger flow of large theme parks in Beijing, Shanghai, Guangzhou and other places increased sharply.
Travel data on the same journey shows that when parents and children choose hotels, they tend to choose resort hotels with more complete service facilities, so that children and adults can enjoy a relaxing and happy vacation.
It is worth noting that luxury resort hotels are the first choice for young people in the New Year. "Stay in a hotel until you wake up naturally" has become a "ritual" for young people to welcome the New Year. Hainan’s Haitang Bay, Yalong Bay, and Sanya Bay are the stars around Class hotels are at the top of their watch list.
Mafengwo data shows that the top ten destinations with the highest popularity during the New Year's Day holiday are Sanya, Beijing, Aba Prefecture, Hangzhou, Shanghai, Chengdu, Zhuhai, Harbin, Chongqing, and Guangzhou.
Skiing booms everywhere
In recent years, China's ice and snow sports and ice and snow tourism have ushered in unprecedented development opportunities.
The "Ice and Snow Sports Development Plan (2016-2025)" report shows that in 2020, the total scale of my country's ice and snow industry has reached 600 billion yuan, and by 2025, the total scale of my country's ice and snow industry may reach one trillion yuan.
According to the data from Tianyan Check, there are currently more than 8,500 companies engaged in ice and snow sports in my country, among which Shandong and Hebei provinces have more than 1,000 and 900 companies related to ice and snow sports, each accounting for 10% of the national total. Above, Guangdong and Heilongjiang provinces followed closely behind, with more than 720 ice and snow sports related companies.
With the approach of the Beijing Winter Olympics, there is an upsurge of skiing all over the country.
Many tourists take their children into the ski slopes and ice trails, start the new year with sports, and experience a different kind of winter travel fun.
According to data from Lv’s mother, during the New Year’s Day holiday of 2022, the number of ski resort ticket bookings increased by 75% compared to the same period in 2019.
Tonglu Shengxianli International Ski Resort, Hangzhou Damingshan Wansongling Ski Resort, Beijing Vanke Shijinglong Ski Resort, Tianjin Jizhou International Ski Resort, as well as Xiling Snow Mountain, Wawu Mountain, Bipenggou and other scenic spots around Chengdu have ushered in Peak passenger flow.
Travel data on the same journey shows that the number of ticket bookings for ice and snow world scenic spots also increased by 220% month-on-month.
Many domestic ice and snow tourist destinations and scenic spots have also launched a variety of theme activities to enrich tourists' play experience.
In addition to skiing, the annual ice and snow festival held in the Bashan Grand Canyon Scenic Area is also equipped with snowmobiles, snow football and other snow games.
At the same time, during the Ice and Snow Festival, the scenic spot launched a series of activities such as the Genting Food Court, attracting a large number of surrounding tourists to experience it.
In addition to the characteristic ice and snow in the north, the warm southern provinces and cities are also popular.
Tuniu data shows that hot springs and private baths have become the most suitable items for surrounding tours. Many tourists have already stocked up "soup packages" early on, and the popularity of hot spring themed hotels in South China and East China continues to rise.