Unblock consumption channels, improve consumption quality, and strengthen market supervision——
High circulation efficiency and high quality supply (consumption window, new bright spot of county and township consumption ②)
Core reading
In recent years, my country has continuously optimized the layout of county-level commercial facilities, smoothed circulation channels, enriched the supply of county and township consumer markets, and greatly improved the convenience and choice of consumption for county and township residents.
It is necessary to continue to strengthen the construction of the county-level commercial system, increase high-quality goods and services, and further promote the quality and expansion of consumption in counties and townships
Optimize the layout of county-level commercial facilities and improve the convenience of consumption by county and village residents
Recently, I walked into the Nanchang Shenzhen Agricultural Products Center Wholesale Market in Qingyunpu Town, Qingyunpu District, Nanchang City, Jiangxi. There are a wide range of commodities such as vegetables, fruits, grains and oils, and non-staple foods.
This is a big market for agricultural products transactions in counties and townships. On average, 7000 tons of fruits and vegetables are sold to counties and townships in and outside the province every day.
"Through'government guidance, market-oriented operation, and enterprise-led' approach, we support 8 national and provincial leading agricultural industrialization enterprises, including Nanchang Shenzhen Agricultural Products Center Wholesale Market, to grow bigger and stronger, promote urban and rural circulation, and make high-quality Special agricultural products entered thousands of households in the first time, promoting the benefits of urban and rural residents." Qingyunpu District Mayor Wang Zhonghua said that in the first three quarters of 2021, the district's leading agricultural industrialization enterprises had a sales income of 15.869 billion yuan, spurring 96,600 farmers to increase their income.
At the same time, through the scientific layout of commercial facilities such as complexes, large markets, and convenience supermarkets, the district has further unblocked the consumption channels of farmers.
In recent years, my country has continuously optimized the layout of county-level commercial facilities, enriched the supply of county and township consumer markets, and greatly improved the convenience and selectivity of county and township residents' consumption——
In the county town, batches of comprehensive commercial service centers and logistics distribution centers were completed to strengthen the county's comprehensive commercial service capabilities;
In villages and towns, a batch of township business centers have been established to increase life service functions and promote the integration of shopping, entertainment, and leisure businesses;
In villages, batches of small stores have been transformed into new chain convenience stores, and modern information technology has empowered traditional commercial enterprises to upgrade and renew.
Up to now, the national supply and marketing cooperative system has built 448,000 rural comprehensive service cooperatives, 10,802 distribution centers, 832,000 chain distribution outlets, and 4218 various agricultural products markets in counties, including 237 agricultural markets of more than 100 million yuan, accounting for the country. Nearly 20% of the agricultural market with a value of more than 100 million yuan.
In June 2021, the "Opinions on Strengthening the Construction of County Commercial System and Promoting Rural Consumption" issued by the Ministry of Commerce and other 17 departments proposed that "innovative circulation formats and models", "implementation of'digital commerce and agriculture', and development of new infrastructure for rural e-commerce." .
The "Opinions" proposed that by 2025, in areas where conditions permit, there will be basically a chain of supermarkets and logistics distribution centers in counties and counties, business centers in towns, and express delivery services between villages and towns, and an average of 1 million rural online merchants (shops) will be added every year. Cultivate 30 national specialized markets for agricultural products production areas, and increase the city-level coverage of non-profit markets for agricultural products from 40% to 60%.
Facilities upgrade, service upgrades, and supervision upgrades, and the consumption environment has been greatly improved
Nowadays, every day at four or five in the afternoon, farmers in Liubei Town, Yunyang District, Shiyan City, Hubei Province go to the ground to pick vegetables. Fresh vegetables are packed into plastic boxes provided by Shiyan New Cooperative Supermarket. The director of Shiyan Fengyuan Vegetable Farmers Professional Cooperative Chang Yang Jun sent them to the supply and marketing cloud warehouses, and then distributed them to the outlets of the new cooperative supermarket in Shiyan.
"After reaching a supply agreement with Shiyan New Cooperative Supermarket, the sales volume of our cooperative has increased by about 40% in the past few years, and the surrounding people can also get better quality and better price agricultural products for the first time." Yang Jun said.
Shiyan is located in the mountainous area of northwest Hubei.
The Shiyan New Cooperative Supermarket has improved its four-level urban and rural management service network in urban areas, counties, towns, and villages. From 2020 to the first half of 2021, a total of 10 directly-operated stores and 13 franchised farm stores will be built; upgrade and transformation with the theme of strengthening fresh food management There are 56 stores; 12 agricultural products sales areas (special pavilions) in poverty-stricken areas have been set up in large stores, with annual sales of agricultural products exceeding 600 million yuan.
In response to the unbalanced development of the rural commercial sector, various localities strengthened the cultivation of market entities, supported the development of direct chain, franchise chain and other business models, encouraged brand chain circulation enterprises to join, promoted the chaining of county and rural commercial networks, and realized the upgrade of rural circulation facilities and commodities. Service upgrade and market supervision upgrade.
Regarding the upgrading of commodities and services, with farmers' demand as the guide, encourage production and distribution enterprises to develop and sell daily consumer goods, major appliances, household goods, automobiles, etc. suitable for the rural market, and promote the replacement of rural durable consumer goods.
At the same time, guide social capital to increase investment, accelerate the establishment of a life service network for the coordinated development of counties and villages, improve county cultural and tourism service functions, and continue to meet the growing spiritual, cultural and life service consumption needs of county and village residents.
"If you want to talk about the changes in my family's life, just look at the big items at home." Speaking of today's happy life, Chen Jiangping, a villager in Huangyuan Village, Yangxi Township, Yujiang District, Yingtan City, Jiangxi, pointed to the new car parked in front of his house. With the car, it is more convenient to go to the market, go to relatives, and pick up children to study.
In addition, brand-new inverter air conditioners, smart refrigerators, LCD TVs and other high-quality home appliances also add a modern atmosphere to the home.
Nowadays, quality, green, and intelligent home appliances are gradually flying into the homes of ordinary people, effectively improving the quality of life of the villagers.
Suning Tesco's retail cloud consumption big data shows that in 2021 "Double 11", the sales of dryers in counties increased by 894% year-on-year, and the sales of ultra-low energy consumption, economic and environmentally friendly heating tables and heaters increased by 501% and 162% year-on-year, respectively. The overall sales of integrated stoves increased by 105%.
Regarding the upgrading of market supervision, various localities and departments have strengthened the supervision of law enforcement in the rural market, promoted the orderly development of the agricultural material market, strengthened supervision of market quality and safety, and accelerated the improvement of the consumption environment.
In March 2021, the "Re-experience" Survey Report on 60 Rural Fair Trade Markets in 2020 released by the China Consumers Association showed that the total field experience score of 60 rural fair trade markets in 2020 was 65.14 points, showing steady progress for two consecutive years Growth, over 80% of consumers believe that the market environment has improved.
"Through multiple measures, my country's rural consumption environment has been greatly improved in recent years." Wang Yun, a researcher at the China Institute of Macroeconomics, believes that in the future, the county and township consumer market should be rectified in depth, and market management and market environment construction should continue to be strengthened to improve counties. The consumption environment in the township really allows the people to buy and use them comfortably.
Promote the integrated development of rural e-commerce and delivery logistics
The parcels delivered by the courier companies were neatly placed on the shelves by the staff. Rows of shelves were full, and there was an endless stream of villagers who came to receive and send the express.
This is the daily busy scene of the distribution station in Shengfang Town, Fourth Party Logistics, Lianhua County, Pingxiang City, Jiangxi Province.
"Logistics run more, and people run less errands. Villagers can get online shopping after a few steps from their homes, and they can also send things out at any time, which is convenient," said Li Li, a site staff member.
In the past, rural logistics in Lianhua County were relatively scattered, with high operating costs, and it was inconvenient for villagers to receive and send express delivery.
According to Guo Xiaoxiong, director of the Lianhua County Supply and Marketing Cooperative, in recent years, the county agency has established Lianhua County Lingli Supply and Distribution Co., Ltd. through investment and shareholding, integrated express delivery companies and some commercial enterprises, and built a "Internet + fourth party logistics" supply and marketing. Consolidation center, comprehensive development of rural self-operated outlets and franchise outlets, and set up a logistics service network covering the county and village levels. At present, the township level has achieved full coverage.
Small packages are great for people's livelihood.
Rural delivery logistics is one of the important channels for agricultural products to enter the city and consumer goods to the countryside. It is of great significance for meeting farmers’ production and living needs, releasing rural consumption potential, and promoting rural revitalization.
Today, my country’s rural delivery logistics system has achieved new breakthroughs: Thanks to the in-depth implementation of projects such as "express delivery into villages", all organized villages across the country have achieved direct mail delivery, and the coverage of township express delivery outlets has reached 98%. 100 million express parcels shuttled through rural areas.
In July 2021, the State Council executive meeting proposed to promote the integrated development of rural e-commerce and rural delivery logistics.
At present, all regions and departments are vigorously promoting the benign interaction and efficient coordination of rural e-commerce and logistics distribution.
In serving rural e-commerce, the postal express industry has formed a variety of modes such as location in villages, centralized collection and delivery, dedicated line direct distribution, and joint delivery. A total of 2,084 rural e-commerce warehouse distribution centers have been built to extend rural e-commerce delivery services. Going to the village provides an important guarantee.
“Under the background of accelerating the integration of the county’s rural e-commerce system and express logistics distribution system, the connection between intra-city distribution and e-commerce platforms has become closer. We actively improve our digital operation capabilities, so that merchants and consumers can enjoy faster and more rapid High-quality logistics services also make the circulation of goods more efficient and safer.” said Du Shangxing, vice president of Flash Delivery.
"We support the establishment of public service sites with co-distribution of township or village-level express delivery, promote the integration of online e-commerce, offline express supermarkets and other forms of business, and promote the construction of a new type of rural consumption center." Gao Benxi, Director of Channel Operations, Cainiao Rural Business Department Full.
Wang Yun believes that it is necessary to accelerate the construction of demonstration areas for the collaborative development of rural e-commerce express delivery, do an effective division of labor between government guidance and market leadership, and vigorously promote the development of a cooperative service model of "logistics + rural e-commerce".
It is hoped that relevant departments will design integrated development policies for e-commerce and logistics integration and provide more support in tax incentives, land use and energy use.
Qi Zhiming Yang Xiangyu