News from our newspaper (Reporter Lu Yang) "Short video ads are like psoriasis. I just clicked on the'close ads' on the front foot and can be seen again within a few minutes." Mr. Wang, who is a software development engineer, is often on the subway after get off work. I posted short videos on Weibo, but I was always disturbed by advertisements.
Nowadays, short video apps are becoming more and more popular.
When watching short videos, most people don't want to be disturbed by advertisements, but after multiple options to close, the platform will still recommend the same advertisement to users.
"I don't know how many times I have used this advertisement for the '0 Yuan Astrology Lesson'. It claims that through constellation analysis and astrology, I can achieve a double harvest of career and love. I don't believe this. Every time I see it, I feel disturbed. "Mr. Wang said.
In order not to be disturbed, he clicked the "Close Ad" button several times and selected "Don't see this video again". However, it didn't take long for him to see the same ad again.
Mr. Wang’s experience is not an isolated case.
User Pan also said that the setting to turn off ads is useless at all. “I’ve tried all things like shutting down, reporting, and complaining, but I still get the same advertisement frequently. I feel that turning off the ads function is like a “placebo” and has no real effect. ."
The reporter conducted a test on Weibo's short video's closing advertising function.
On January 3, the reporter performed an operation "don't see this video anymore" on an advertisement for an astrology lesson; on January 4, the reporter still saw the video when he swiped the short video again.
Also on January 4, in the morning, the reporter performed an operation "I don't want to watch this author's video" on an advertisement for an eloquence training course. In the afternoon, the reporter still received the platform's recommendation for the advertisement video of the same author.
The reporter was informed that in the future, psoriasis-like Internet platform advertisements will soon be regulated.
Article 23 of the “Data Security Management Measures (Draft for Comment)” stipulates that network operators who use user data and algorithms to push news information, commercial advertisements, etc. (hereinafter referred to as “targeted push”) shall clearly indicate the “predictive push”. ", to provide users with the function of stopping receiving targeted push information; when users choose to stop receiving targeted push information, they should stop pushing and delete user data and personal information such as device identification codes that have been collected.