New Year's Day holiday starts off, Beijing consumes 3.89 billion yuan
A year-on-year increase of 18.8%, the city’s 52 key business districts have a passenger flow of over 16 million passengers
During the New Year's Day holiday in 2022, department stores, supermarkets, specialty stores, restaurants, and e-commerce companies monitored by the Municipal Bureau of Commerce achieved sales of 3.89 billion yuan, a year-on-year increase of 18.8%.
The passenger flow of 52 key business districts in the city exceeded 16 million, a year-on-year increase of 35%.
On January 3, according to the person in charge of the Municipal Bureau of Commerce, with the accelerated release of the driving effect of key projects in the international consumption center cities, major commercial enterprises closely followed the theme of the consumption season, optimized market supply, and carried out various opening promotions in a safe and orderly manner. Ice and snow sports are in full swing, the "Double Olympic City" is full of elegance, and the consumption of goods and services is booming.
Winter Olympics elements fuel the holiday economy
The Winter Olympics is approaching hot ice and snow sports, giving birth to new consumption hotspots.
Beijing consumption season "2022 Beijing Ice and Snow Consumption Festival" with the theme of "fun in the world of ice and snow and enjoy a better life", Desante, Archaeopteryx, Xishan Ski Resort, Guomao Ice Rink, etc. launched exclusive activities to convey the fun of ice and snow experience, Xishan Ski Resort Passenger flow on New Year's Day increased by 20% year-on-year.
COFCO·Xiangyun Town Fun board game, Internet celebrity parade to experience snow and ice adventures, the first Ole Polar Ice Park 600 square meters of smooth skating experience joy, Fangshan Xiyue Tianjie Snow World attracts parents and families to check in, Blue Harbor Outdoor Ice and Snow Park cartoon characters Interpreting winter sports, the European standard ice rink is full of quality.
Taikoo Li Sanlitun hosts ice and snow parties, sports challenges, winter Olympic knowledge contests, creative installation interactions, tide luck with gifts, and ice and snow sports carnivals.
The municipal park ice and snow garden fair provides more than 40 activities in three categories: ice sports, snow sports, and Winter Olympics theme exhibitions, highlighting the theme atmosphere of "National Fitness to Welcome Winter Olympics Happy Ice and Snow Dreams".
Trendy new landmarks release new consumption momentum
With the official welcoming of the third Joy Spring Breeze store in Fengtai in the country on New Year’s Eve, popular bands, happy bubble shows, and fantasy magic revitalize the new life in South America and Italy, and passenger flow and sales have more than doubled month-on-month; Daxing Joy Spring Breeze In the first intangible cultural heritage lantern festival, "The World’s First Lantern" creates a comprehensive immersive light and shadow experience, and sales have increased by more than 70% compared to usual. Block A of the Princess Tomb Store of Cuiwei Building was unveiled with the image of "New Life Cuiwei" and nearly 100 new brands have entered There are more than 10 first stores, creating boutique department stores, family catering, fashion and trend-themed consumer pavilions, and “technological landscape +” multiple experience scenes gather passengers to check in, with a total passenger flow of over 45,000; Xidan renewal field will be the first vintage in 2022 Party, to create a dream in a reinforced concrete city, the passenger flow of Xidan business district increased by nearly 60% year-on-year.
In addition, the first store's resources accelerate quality supply and enable consumption upgrades.
It is understood that with the grand opening of the first store of the Austrian sports brand HEAD SPORTSWEAR in China World Trade Center, the first overseas flagship store of the Japanese outdoor function brand Goldwin in Asia landed in Sanlitun, and the world’s first new concept store of Huawei landed in Beijing Yintai in01 and exhibited the M5 model. .
FITURE Magic Mirror's world's first store passenger flow and sales increased by more than 20% month-on-month, and SHANGHAI TANG CAFE Beijing's first store sales increased by more than 40% year-on-year. Manchester United Dream Theater and the Youth Football Challenge played a drainage effect, and the passenger flow increased more than doubled.
Online and offline integration efforts
During the New Year's Day, multiple promotions opened up the Tiger Lucky New Year Red.
Xicheng District "Beijing Color Warm Winter Great Huixi City" United Nations Beauty, Caibai, Book Building and other companies issued online consumer vouchers; Tongzhou District Online New Year Festival organizes entities, e-commerce, and time-honored companies to carry out online spikes and direct drops; Mentougou District" To enjoy a good life, New Gomentougou's live broadcast promotion conference, cloud card and other activities meet diversified needs.
Online, Jingdong New Year’s Festival new products, explosives, red envelope rain, "30 minus every 200" Beijing stickers, together "open the new 2022"; Suning Tesco New Year’s Eve carnival, energy-saving subsidies, trade-in, home appliance package purchase; Xiaomi hot Thousand yuan discount for single products, 50% discount for purchase, quality service with "new" desire.
In addition, Yonghui Supermarket and Intime Department Store online grab coupons and offline full discounts, Wangfujing Department Store’s "Red Fortune Festival" full gift money, lucky bags, Huaxiang Outlet is full of money back to hundreds, buy more and get more discounts, Guohua The shopping mall "Like a Tiger Adding Wings" Gold Medal is on sale in limited quantities.
The sales of Shuang'an Shopping Mall, New World Liying, Hanguang Department Store and Badaling Outlets increased by 1 time, 96.6%, 52.3%, and 47.1% respectively year-on-year.
Anniversary and New Year's Eve to create a festive atmosphere
Chaoyang Joy City, the first exhibition of FUNKO (doll brand) in North China for a limited time, created eight themed scenes with "China Red" as the main color, and exhibited 120+ famous characters in trendy play, bringing a joyful shopping experience; Longhu Tianjie 7th anniversary celebration , Le Duo Port Wanda’s 1st Anniversary "One One One Festival", trend art exhibition, street dance champion, rock and roll singing and sing the audience; Badaling Ole opened New Year’s Eve on New Year’s Eve with New Year’s postcards; Heshenghui Chinese style pop-up dance output to China The year label interprets the grand cultural scene.
The passenger flow of Qianmen commercial district, Xiangyun commercial district, Dongzhimen commercial district and Chaoqing commercial district exceeded 80% year-on-year.
Cultural drama to welcome the new year
The city’s 96 performance venues held 160 452 performances and 452 performances. New Year’s concerts, Peking opera, children’s dramas, dramas and various types of themed films accompany the audience to welcome the new year. Public cultural service organizations at all levels focus on "Singing Beijing" and "Dancing Beijing". The six major sectors provide 156 key online cultural activities with rich content, and the box office of the city reached nearly 50 million as of noon on the 3rd.
Exhibition evolution shopping malls help the holiday economy, SKP-S "Style in Revolt trend, derived from subversion" trend art exhibition, more street culture and conceptual retail parallel new creative space "THE DROP" presentation; interesting and artistic lighting installation Appeared at the 14th Blue Harbor Light Festival.
According to UnionPay big data, the amount of cultural and entertainment consumption increased by 11.1% year-on-year.
Newly sought after on the time-honored brand
Time-honored and well-known restaurants such as Beijing, Hunan, Sichuan, and Shanxi have made their debut. Meituan has invested more than 10 million yuan in takeout subsidies to help diners enjoy welfare, prepare new year goods, and celebrate the festive season.
Barbecue Wanhe Barbecue Season National Intangible Heritage Old Beijing Barbecue, Quyuan Restaurant Xiangwei Big Fish Head New Year's Goods and Semi-finished New Year's Eve Dinner, Emei Restaurant Malong Bao, Huguosi Snacks State Banquet Snack Gift Box and other special New Year goods, rich in taste and popular.
Another 628 yuan gift box includes dry roasted yellow croaker, seafood family portrait and other dishes at affordable prices. Yuhuatai’s "customized" New Year goods can be matched to meet diverse needs. Haidilao has 7 new products on New Year’s Day and 52 new year-end products. Enrich the holiday taste buds.
The turnover of Quanjude, Hongbin Building, Qingfeng Baozi Shop and Da Dong increased by 1.7 times, 1.3 times, 61.8%, and 60.2% year-on-year respectively; third-party platform catering transaction orders and transaction volume increased by 24.6% and 39.2% year-on-year, respectively.
Text/Reporter Li Jia