Chinanews.com, Beijing, January 3 (Reporter Du Yan) Today, the Beijing Municipal Bureau of Commerce stated that during the New Year’s Day holiday of 2022, Beijing will carry out all kinds of promotions for the opening of the year in a safe and orderly manner. Ice and snow sports are in full swing. It is evident that the consumption of goods and services is on the rise.

During the holidays, the sales of department stores, supermarkets, specialty stores, restaurants and e-commerce companies monitored by the Beijing Municipal Bureau of Commerce have achieved sales of 3.89 billion yuan, a year-on-year increase of 18.8%.

On January 1, the "Winter Love Song" ice and snow theme parade in Beijing World Park.

The World Park recently launched the Happy Ice and Snow Season and the "Northern Olympic Quest" Ice and Snow Carnival, including Winter Olympics knowledge popularization activities and other theme activities, with the Winter Olympics culture as the core, to help Beijing 2022 Winter Olympics.

Photo by China News Agency reporter Zhao Jun

Winter Olympics elements fuel the holiday economy

　　The Winter Olympics is approaching hot ice and snow sports, giving birth to new consumption hotspots.

The "2022 Beijing Ice and Snow Consumption Festival" in the Beijing consumption season is based on the theme of "Enjoy the world of ice and snow and enjoy a better life". Some ski resorts and ice rinks launch exclusive activities to convey the fun of ice and snow experience. For example, the passenger flow of Xishan Ski Resort on New Year's Day increased by 20% year-on-year .

　　COFCO Xiangyun Town, Capital Outlet, Fangshan Xiyue Tianjie Snow World, etc. attract parent-child families to check in; Sanlitun Taikoo Li holds ice and snow parties, sports challenges, winter Olympic knowledge contests, creative installation interactions, tide luck with gifts, creating ice and snow Sports carnival.

　　The Beijing Municipal Park Ice and Snow Recreation Party provides more than 40 activities in three categories: ice sports, snow sports, and Winter Olympics theme exhibitions, highlighting the theme atmosphere of "National Fitness to Welcome Winter Olympics Happy Snow and Ice Dreams".

Accelerated gathering of first store resources

　　Austrian sports brand HEAD SPORTSWEAR opened its first store in the country. Japanese outdoor function brand Goldwin opened its first overseas flagship store in Sanlitun. Huawei’s world’s first new concept store landed in Beijing Yintai in01 and exhibited Wenjie’s M5 model.

FITURE Magic Mirror's world's first store passenger flow and sales increased by more than 20% month-on-month, and SHANGHAI TANG CAFE Beijing's first store sales increased by more than 40% year-on-year. Manchester United Dream Theater and the Youth Football Challenge played a drainage effect, and the passenger flow increased more than doubled.

The sales of Ma Liuji, the first restaurant in Beijing, reached a record high. The passenger flow of Xiaofang Niu increased by more than 70% month-on-year, and the sales of gaga (casual catering) more than doubled year-on-year.

Trendy new landmarks release new consumption momentum

　　The third Joyful Spring Breeze store in Fengtai across the country officially welcomes guests on New Year’s Eve, with popular bands, happy bubble shows, and fantasy magic, revitalizing the South American and Italian new life in Beijing; Block A of the princess grave store in Cuiwei Building is rejuvenated with the image of "New Life Cuiwei" Appeared, nearly a hundred new brands, including more than 10 first stores, built boutique department stores, family dining, fashion and trend theme consumer halls, "science and technology landscape +" multiple experience scenes gathered customers to check in, and the total number of passengers exceeded 45,000; Xidan Update the first vintage party in 2022 to create a dream in a reinforced concrete city. The passenger flow of Xidan business district has increased by nearly 60% year-on-year.

Online and offline integration efforts

　　During the New Year's Day, multiple promotions in Beijing opened the Tiger Lucky New Year Red.

For example, in Xicheng District, "Beijing Color Warm Winter, Great Huixi City," United Nations Beauty, Caibai, Book Building and other companies issued online consumer vouchers, and Tongzhou District's online New Year Festival organizes entities, e-commerce, and time-honored companies to carry out online spikes and drop-offs. Mentougou District "Enjoy a good life, New Buy Mentougou" live promotion conference, cloud card and other activities to meet diversified needs.

JD.com’s New Year’s Festival, a gathering of new and explosive products, red envelope rain, "30 minus every 200" Beijing stickers, and "open the new 2022" together; Suning Tesco's New Year’s Eve carnival, energy-saving subsidies, trade-in, home appliance set purchases; Xiaomi hot single products Thousand yuan special offer, 50% discount for purchase, quality service as "new" desire.

Yonghui Supermarket, Intime Department Store online grab coupons and offline full discounts, Wangfujing Department Store’s "Red Fortune Festival" full gift money, lucky bags, Huaxiang Outlet is full of money back hundreds, buy more and get more discounts, Guohua Shopping Mall" "Just like a tiger with wings" gold medal is available for sale in limited quantities.

　　The data shows that the sales of Shuang'an Shopping Mall, New World Liying, Hanguang Department Store and Badaling Outlets have doubled year-on-year, 96.6%, 52.3%, and 47.1% year-on-year; passenger flow in Qianmen commercial district, Dongzhimen commercial district, and Chaoqing commercial district Over 80% year-on-year.

Cultural and tourism supply indulge in the new charm of Beijing

　　Global landmarks are very popular, and local travel accounts for over 70%.

Universal Studios’ "Winter Holidays" theme debut, with 100 themed products and more than 80 dining options to convey warmth and enjoy a romantic holiday. According to data from third-party platforms, the number of visitors to the park during the New Year’s Day holiday is 2.6 times that of the first three days. The hotel ranks among the top 3 popular hotels in Beijing.

　　Market entities in the capital are actively expanding new formats and products such as Beijing ice and snow tours, museum tours, and red tourism to enrich citizens' holiday travel options.

"Post-90s" young people and family groups have become the main travellers. Local and surrounding tours accounted for nearly 70% of Fliggy platform’s New Year’s Day holiday orders. Parent-child fun, special cuisine, and hotels around scenic spots are popular.

　　According to UnionPay big data, the amount of travel ticket sales increased by 32% year-on-year.

　　At the same time, the cultural drama welcomes the New Year, and the wonderful repertoire enjoys a feast.

The city’s 96 performance venues held 160 452 performances and 452 performances. New Year’s concerts, Peking opera, children’s dramas, dramas and various types of movies accompany the audience to welcome the New Year. Public cultural service organizations at all levels focus on "Singing Beijing" and "Dancing Beijing". The six major sectors provide 156 key online cultural activities with rich content, and the box office of the city reached nearly 50 million as of noon on the 3rd.

　　UnionPay big data shows that the amount of cultural and entertainment consumption increased by 11.1% year-on-year.

New Featured Gift Boxes on Time-honored Catering Brands

　　Time-honored and well-known restaurants such as Beijing, Hunan, Sichuan, and Shanxi have made their debut. Meituan has invested more than 10 million yuan in takeout subsidies to help diners enjoy welfare, prepare new year goods, and celebrate the festive season.

Barbecue Wan, Barbecue Season National Intangible Heritage Old Beijing Barbecue, Quyuan Restaurant Xiangwei Big Fish Head New Year Goods and Semi-finished New Year's Eve Dinner, Emei Restaurant Malong Bao, Huguosi Snacks State Banquet Snack Gift Box and other special New Year goods, rich in flavors and popular.

Another 628 yuan gift box includes dry roasted yellow croaker, seafood family portrait and other dishes at affordable prices. Yuhuatai’s "customized" New Year goods can be matched to meet diverse needs. Haidilao has 7 new products on New Year’s Day and 52 new year-end products. Enrich the holiday taste buds.

The turnover of Quanjude, Hongbin Building, Qingfeng Baozi Shop and Da Dong increased by 1.7 times, 1.3 times, 61.8%, and 60.2% respectively year-on-year.

　　The data shows that the third-party platform catering transaction orders and transaction volume increased by 24.6% and 39.2% respectively year-on-year.

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