The Communications Regulatory Authority and the Digital Government: Implementation of the feature to display the name of the connected entity

The Communications Regulatory Authority and the Digital Government announced that the feature of displaying the name of the connected entity for displaying the names of private sector companies in the country will be officially and gradually applied during the coming period. This feature applies.

The feature of displaying the name of the connected party, which is known as the Kashif initiative, identifies the customer with the party he is calling, even if he does not keep its number in the memory of his mobile phone. To the recipient of the call about the contact before they answer the call.

The authority indicated that it has enacted legislation related to this feature, which comes as part of the development system aimed at enhancing customers' confidence in calls received from private sector companies' numbers, and reducing the problems caused by anonymous calls.

On this new feature, the Executive Director of the Technology Development Affairs Department at the authority, Eng. Saif bin Ghalita, said, "The authority is working, based on the directives of the wise leadership, to propose and implement initiatives aimed at enhancing customers' confidence in the services provided by the telecommunications sector, and from this point of view we launched this feature that enables customers From getting to know the names of the parties that call them, which gives them the freedom to respond or not, and also gives them a kind of reassurance when receiving the call and speaking with the calling party.

Eng. Bin Ghalita added: "The authority chose to implement this feature after studying a number of projects and best practices, and worked in the trial period and in cooperation with service providers to find solutions to technical challenges, and to make some modifications to service provider networks to fully activate the new feature."

The authority had begun to apply this feature to the banking sector, to be applied to the rest of the sectors such as the health sector, the hotel sector, the education sector and others, and this feature will be applied to all private sector companies during 2022, and this feature will include fixed numbers and registered mobile numbers On behalf of private sector companies.

The authority emphasized that this feature is considered the first line of identification with the contact point, but with the presence of this feature, customers must abide by the directives of private authorities regarding not providing personal information such as account number, secret numbers, identification words and others.

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