China News Service, Guangzhou, December 29 (Reporter Xu Qingqing) Rapid nucleic acid testing, unmanned restaurants, talk show clubs, capsule hotels, surfing experience pavilions...Data from Meituan on the 29th showed that with the epidemic prevention and control Normalization, public consumer demand is picking up day by day. In 2021, more than a hundred new lifestyle services are developing and emerging, including "360 immersive script killing, hand-painted illustrations, rapid nucleic acid testing, pet personal weight-loss classes, hair planting, The growth rate of the transaction volume of new services such as "Shared Recording Studio" exceeded 235% year-on-year.

　　To help prevent and control the epidemic, "rapid nucleic acid detection" has become a unique new pattern in 2021.

The data shows that the search volume of "nucleic acid testing" on the Meituan APP in December rose 480% compared with the same period in January.

With the advent of autumn and winter, the online transaction volume of "nucleic acid testing" continued to grow in the second half of the year. The highest peak in the second half of the year occurred on November 27. The online transaction volume of nucleic acid testing on that day was 8.79 times the peak value of May 27 in the first half of the year.

In addition, there have also been 2-hour quick inspections, drive-through inspections, night inspections, bilingual inspections in Chinese and English, etc.

　　As "post-90s" become the backbone of society and "post-00s" move towards the workplace, their trendy lifestyles are also reflected in consumption.

The data shows that "post-90s" consumers who are 21-30 years old are the main people with new forms of script killing, hair transplantation, pets, etc., accounting for 75%, 66.5%, and 52.89% respectively; among them, 64.5% of young people Consumption script kills once or more in two weeks, and over 40% of young people will spend more than once in a week.

62% of orders are concentrated between 17:00 and 23:00.

In addition, as of November, the "post-90s" population of 21-30 years old accounted for 53% of the hair transplant population, far exceeding the proportion of 5% of the "post-70s" population.

　　In addition to young people, silver-haired people are also crossing the "digital divide" and becoming an important growth force for online consumption.

As of November, the number of silver-haired people's orders in Meituan increased by 247.8% year-on-year, and the order value increased by 111.9% year-on-year.

They have a wide range of online shopping categories, including daily necessities such as rice noodles, vegetable oil, paper towels, wet wipes, medicines and health care, and snacks such as skewers, burgers, and ice cream drinks.

In addition, in the past year, silver-haired people's online orders for indoor table tennis, badminton and other ball games increased by 257% year-on-year; online orders for emerging sports such as skating, shooting, and archery increased by 174.1% year-on-year.

　　Pan Helin, Executive Dean of the Digital Economy Research Institute of Zhongnan University of Economics and Law, believes: “The new service is based on the diverse needs and demands of consumers’ lives. It uses online docking to efficiently match demand and supply and enable new services. , The landing of new businesses in life scenarios. It will further meet the diverse and individual needs of the people, and provide assistance to promote industrial transformation and upgrading and high-quality economic development." (End)