There are beautiful scenic spots around you, happiness
China tourism goes into daily life
In the past two years, the tourism industry has been facing unprecedented pressure for change and unprecedented opportunities for innovation.
As the basic support of the tourism industry, the scenic spot has continued to highlight and innovate on the road to volatility recovery.
Bright spots frequently appear in the ups and downs
This year, affected by the epidemic, the road to recovery of China's tourist attractions has been ups and downs, but there are many bright spots.
The "Report on the Development of China's Tourist Attractions (2021)" (hereinafter referred to as the "Report") recently released by the China Tourism Research Institute shows that red tourism leads the new fashion of the scenic spot industry, and the Winter Olympics helps ice and snow scenic spots to gain momentum.
Red tourist attractions have attracted much attention.
The Beijing Municipal Bureau of Culture and Tourism recently released the "2021 Beijing Internet Celebrity Check-in Places Recommended List". The Chinese Communist Party’s Early Beijing Revolutionary Activities Memorial Hall (Peking University Red Tower), the "New Youth" editorial office site (Chen Duxiu’s old residence) and other new red attractions not only Selected and loved by young tourists.
The "Report" pointed out that the planning, construction and management of red tourist attractions have been significantly improved.
Many large-scale live performances such as "A Mao Zedong in China", "Yan'an Nursery School", and "Yan'an Defense War" are popular with tourists.
Jinggangshan, Yan'an, Ruijin, Shaoshan, Xibaipo, Jiaxing and other places have explored a number of red tourism development models that can be replicated and promoted.
More and more red scenic spots have innovated exhibitions and presentation forms, incorporating night tours, high-tech, rural tours and other forms into red tourism, making red culture more vivid and attracting more young tourists to visit and experience.
With the approaching of the Beijing Winter Olympics, the ice and snow scenic resorts from north to south, from nature to man-made, are injecting more vitality into ice and snow tourism of "prosperous market, hot investment, and thriving industry".
The 2021 Beijing ice and snow cultural tourism season has kicked off. 22 Beijing ice and snow tourism boutique routes integrating Winter Olympic elements, city characteristics, and cultural logos will bring together skiing, mountaineering, hiking, self-driving, gourmet and other elements to upgrade the ice and snow consumption experience.
Hebei, Heilongjiang, Jilin and other places use high-quality ice and snow resources to vigorously develop ice and snow sports, and promote the continuous increase of ice and snow tourism.
Living space is also a scenic spot
Tourists' tourism consumption needs are constantly changing, and the connotation of tourist attractions has expanded accordingly. Natural spaces, historical sites, living spaces and contemporary scenes are all scenic spots.
The beautiful scenery around you and the daily good life have become the pleasure of people traveling.
Data from a special survey conducted by the China Tourism Research Institute shows that since the National Day holiday in 2020, the average travel distance of tourists and the average recreational radius of destinations have shown a double shrinking trend. Tourist attractions close to the main source markets have seen a significant increase in passenger flow, and they are oriented to local and short-distance surrounding areas. The leisure and vacation space in the tourism market has ushered in new development opportunities.
With the integration of culture and tourism, tourist attractions have become a normalized living space for people to experience the beauty of culture and enhance cultural confidence, as well as a warm and upward force.
Museums, exhibition halls, bookstores, commercial blocks, urban complexes, vegetable markets, urban parks, country parks, theme parks, ancient towns and villages and other spaces in people’s daily life have also become scenic spots for people to enjoy a better life.
Opening up and sharing are no longer the publicity and slogan of tourist attractions, but the practical actions and choices of tourists and residents.
Du Jiang, Vice Minister of Culture and Tourism, stated at the 2021 China Tourism Group Development Forum recently held that tourism consumption confidence is steadily recovering, mass tourism and leisure vacation demand is further released, and the people are concerned about the quality, convenience, and facilitation of a better life. New demands for customization continue to promote the transformation and upgrading of mass tourism.
The trend of "local people visiting the local" and the host and guest sharing a new space for a better life is obvious, and "light tourism", "micro vacation", "house hotel", cultural studies, night leisure, etc. characterized by short time, close distance, and high frequency have become the market Hot spot.
Innovation helps the development of scenic spots
In the past, tourists went to the scenic spot, "I came, I marked, I went."
Today's tourists go to the scenic spot, "I'm here, I'm here again" or even "I have never left" because "this is my life".
The "Report" pointed out that the current tourist attractions are places with core attractions, places to visit, and places that can make tourists happy.
Tourist attractions attract tourists and need to give tourists a reason to go.
Nowadays, this reason is no longer the former "one in the world" and "unique in the country", nor is it a "world-class" or "5A-level" brand in front of tourist attractions, but an innovative content and a sympathetic atmosphere. And memories that can accompany.
How to meet the new changes in the needs of tourists, scenic spots need to cultivate new spaces, where does the new momentum for the development of scenic spots come from?
Culture leads life, and technology creates the future.
The "Report" pointed out that the application of science and technology has increasingly become an important measure for the high-quality development of tourist attractions.
In order to achieve transformation, upgrading and high-quality development in tourist attractions, it is necessary to promote digital strategies and make science and technology the key support for transformation and innovation.
Tourist attractions that continue to meet the needs of tourists for a better life and continue to create and innovate content are scenic spots with an infinite future.
The "14th Five-Year" Cultural and Tourism Development Plan proposes that during the "14th Five-Year" period, it is necessary to build a group of world-class tourist attractions and resorts with rich cultural heritage, and create a group of national-level tourism and leisure cities and cities with distinctive cultural characteristics. Blocks, relying on scenic spots, resorts, tourism and leisure cities, etc., create regional international tourism destinations, and build ecological, ocean, ice and snow, urban cultural and leisure tourism destinations.
Our reporter Zhao Shan