Recently, the 2021 International Coffee Tasting 2021 announced: Chinese local beverage brand Sleepless Sea stands out, and 2 free coffee beans have won the IIAC Gold Award.
It is understood that the International Coffee Tasting Competition is a global coffee competition established by the International Coffee Tasting Association (IIAC) and other international coffee tasting organizations. The competition is dedicated to highlighting those carefully planted, professionally processed, carefully selected, Roast carefully and uniquely blend artistic coffee, so that consumers can understand the high-quality products on the market.
The IIAC Gold Award is an "Oscar-level award" in the International Coffee Bean Competition.
According to the head of Buxianhai's research and development, since the end of September, Buxianhai has started to participate in preparations for this year's international coffee tasting competition. Through repeated and diverse blending, the R&D team finally selected and sent 6 high-quality products with the potential to win prizes. Coffee beans, "2 gold medal beans that have been internationally recognized are produced from these 6 beans. Among them, the 2nd prize-winning bean is a blend of high-quality beans from different producing areas, and is judged for the competition through different roasting methods. It brings an experience with complex flavors such as citrus, jasmine, and honey."
The head of R&D continued: “This award is of great significance to Sleepless Sea, which has just been established. It is an international recognition of Sleepless Sea’s research and development capabilities. In the future, we hope to continue to test the professionalism of the team through continuous competitions to provide consumption They bring a brand new experience with international quality."
Consumers' attention to the quality and flavor of coffee may be the original intention of Sleepless Sea to continuously improve its product capabilities.
According to the "White Paper on the Freshly Ground Coffee Industry in China", as Chinese consumers gradually develop the habit of drinking freshly ground coffee, consumers are increasingly pursuing the flavor and quality of coffee itself. The preference of the category has gradually changed from milk coffee to black coffee.
Public information shows that Sleepless Sea, which was established in April this year, has established its own R&D teams in North China, East China and South China, and has invested in nearly 700 beverage stations including professional equipment and quality raw materials including LaMarzocco coffee machines.
“Especially high-quality raw materials, it is a prerequisite for our beverage research and development, and it is also the focus that Sleepless Sea has always emphasized,” said the person in charge of research and development of Sleepless Sea.
The person in charge continued: “Thanks to these, Sleepless Sea has been able to provide consumers with more than 70 types of beverages such as specialty coffee and hand brewed coffee. Next, we will focus on the development of a variety of gold-winning flavored coffees around the award-winning golden beans. ."
Photo courtesy of Convenience Bee
Photo courtesy of Convenience Bee