<Anchor> This is a



friendly economic time. Today (the 22nd) will also be with reporter Han Ji-yeon. The controversial chatbot 'Iruda' is coming back.



<Reporter> The



chatbot 'Iruda' had to stop service three weeks after its launch in January of this year, but at that time, hate speech against women, people with disabilities and sexual minorities, and controversies such as leakage of personal information intensified, the service had to be stopped. The news of a comeback after 11 months has been announced.



What you see on the screen now is the Eruda SNS account. I updated my new profile cover photo where I draw a V by hand like that.



We're planning to roll it out again next month after testing to check for errors. By the 4th of next month, 3,000 testers will be recruited and the test will be conducted privately, but this time it should be done properly.



It is said that they spend more time filtering hate speech than they normally do, and after setting up to five AI chatbot ethical standards, they closely look at whether they say sensational, offensive, or biased remarks.



<Anchor> Since



I uploaded an account like that, I'm curious about how the services are reacting, now? (Have you ever seen the movie 'Heo'?) I remember that it was a movie where artificial intelligence and humans make love, and emotional sympathy.



<Reporter>



That's right. I wondered if such a world would ever come.Seeing the reactions of these consumers, I thought that I would be able to come soon.



Consumer response was 'hot' in one word. Thousands of comments were posted within a few hours after Eruda's SNS was updated, and there were a lot of responses such as 'I missed you' and 'I waited'.



We shared memories by uploading past conversations with Yiruda, as well as writings left alone when the service was stopped.



Looking at these things, I thought that the time has come when people can think or be mistaken about exchanging 'emotions' with AI chatbots to some extent.



Recently, a large conglomerate unveiled a super-giant AI with the largest learning ability in Korea, and it sometimes presents the option of imagining itself to a person's absurd question.



[Can you make an edible tree? The Christmas tree pizza looks really delicious.]



Also, it captures the atmosphere that humans want with one's own judgment.



[Can I change the atmosphere of the room to this feeling? So good! Post it on social media... .]



This super-giant AI learns 600 billion corpora and 250 million images, so it can have human communication.



<Anchor>



It seems that people's objection to virtual beings using AI technology is not that great. That's why it's so hot in the field of virtual human marketing these days.



<Reporter>



Nowadays, in the field of marketing, you can't do without influencers.

However, as technologies such as AI, computer graphics, and metaverse develop, virtual humans are rapidly emerging in the marketing market.



In a domestic advertisement this year, a virtual human 'Rosie' appeared, and it looks like a real person.

Later, when the fact that he was a virtual human was revealed, people were surprised, and now it is an 'advertising blue chip' that generates 1.5 billion won in annual revenue.



American virtual influencer 'Lil Michela' is working as a singer, has 3.11 million SNS followers, and has an annual income of 14 billion won.

Even in Japan, there is a virtual influencer called 'Ima', which is sweeping various famous commercials.



A market research firm in the United States predicted that marketing expenses that companies spend on influencers will double in 3 years to 17 trillion won next year, and there is also an analysis that virtual influencers account for a significant portion of this.



It is because the big advantage is that it can overcome the time and space constraints and you don't have to worry about scandals.



At Lotte Home Shopping, the virtual human Lucy is about to debut as a show host today.

LG Electronics unveiled Kim Rae-ah, a virtual human at CES this year.

Previously, Samsung Electronics also introduced virtual humans Neon and Sam.

The Nonghyup is said to be hiring AI bankers as full-time employees.