Chinanews.com, Beijing, December 20. As human beings move towards industrial civilization, corporate social responsibility has quietly emerged.
As early as the 17th century, Adam Smith stated in "The Wealth of Nations" that under the influence of the "invisible hand" of the market economy, the full competition of market entities will maximize social benefits.
Entering the 21st century, the development of commerce has undergone several transformations, and corporate social responsibility has further entered the public eye and brought more thinking.
While creating economic value, enterprises have begun to assume social responsibilities more clearly, participate in solving social problems, and play a greater role.
Corporate social responsibility has thus ushered in a new round of value reshaping.
Nowadays, under the background that my country is accelerating the construction of a new pattern in which the domestic and international cycles are the mainstay and the domestic and international double cycles are mutually promoted, how to achieve new development through the practice of social responsibilities?
What exactly should an enterprise with responsibility and responsibility, warmth and sentimental look like?
From Chinese car companies, we may be able to find out the answer.
For the country: fight the epidemic together and show responsibility
Back to the beginning of 2020, the automobile industry has been greatly impacted and affected by the epidemic.
Although in the first quarter of 2020, major auto companies are facing multiple pressures, in the face of the epidemic, auto companies have deployed one after another to do their best to contribute to the fight against the epidemic, and actively organize the resumption of production and work.
The epidemic prevention and control working group established by China FAW responded quickly, and all the staff of the five major bases participated in the "war against the epidemic."
Show the spirit of daring to take responsibility with practical actions.
After the suspension of public transportation and online taxis in Wuhan, the “FAW Mobility” subsidiary of China FAW Group took the epidemic as an order to recruit driver volunteers to form a “special caring fleet”.
In the streets, vehicles rushed past, and the words "FAW Travel" were clearly visible.
The “special caravan” and “emergency car-hailing fleet” assembled quickly sent medical staff to the front line of the war epidemic, and delivered scarce medicines to the hands of community residents...More than 500 emergency vehicles and more than 400,000 trips were provided. .
FAW Travel freely supports Hubei Wuhan public security officers to carry out epidemic prevention and control work
At the beginning of the epidemic, China FAW donated 17 million yuan in cash for the first time.
On February 1, China FAW donated additional funds to 81 million yuan, and established the "Special Fund for Epidemic Prevention and Control" covering 21 key cities across the country and 5 impoverished counties designated by China FAW. Allocate funds and purchase medical equipment to designated hospitals in 16 cities; the medical team triumphed, and China FAW sent a total of 7 batches of 458 Hongqi cars to welcome the heroes of Jilin's aid to Hubei to return home...
Red flag car takes the anti-epidemic hero home
While making every effort to prevent and control the epidemic, China FAW has promoted the resumption of work and production in an orderly manner, focusing on fighting the epidemic on the one hand and operating on the other hand, achieving the victory of both epidemic prevention and control and production and operation.
In addition, China FAW has fully fulfilled its promise to "make every effort to protect the lives and health of employees and their families."
In July of this year, many parts of Henan Province suffered extremely heavy rainfall, and severe waterlogging occurred in cities such as Zhengzhou.
China FAW responded quickly, with its own brands and joint venture brands donating 45 million yuan to urgently assist Henan, once again demonstrating the responsibility of central enterprises.
For the people's livelihood: Take responsibility with iron shoulders and help alleviate poverty
In the fight against poverty, tens of thousands of people are active and work hard, and lead the villagers to common prosperity with wisdom and diligence to help the first secretary. Among them, there are also Chinese car companies.
Since 2002, China FAW has successively designated and assisted five state-level impoverished counties (cities) including Zuogong County in Tibet, Lai County in Jilin Town, Fengshan County in Guangxi, Helong City in Jilin, and Mangkang County in Tibet.
Over the past 19 years, China FAW has selected 41 outstanding cadres to take up positions in the targeted assistance areas, invested a total of 1.63 billion yuan in poverty alleviation funds, implemented more than 460 characteristic projects, and benefited more than 100,000 registered poor people.
As of May 2020, all five national-level poverty-stricken counties assisted by China's FAW have all achieved poverty alleviation ahead of schedule.
In accordance with the requirements of the Office of the State Council’s Poverty Alleviation Office, China FAW undertakes the task of poverty alleviation in towns.
After investigation and investigation, China FAW invested 8.8 million yuan to rebuild Malitun, Xinli Village, Zhenlai Town, on the original site, and later renamed it "Liberation Community". With facilities such as running water, cable TV, broadband, solar energy, toilets, and biogas access, 80 villagers enjoy the same living conditions as in the city.
China FAW rebuilt Malitun, Xinli Village, Zhenlai Town on the original site, and later changed its name to "Liberation Community"
"In the past, our family lived in a mud-and-grass house built decades ago. In summer, the house was so boring that people couldn’t get up. There was a strong wind outside and a small breeze in the house in winter. People can't open their eyes." Tang Fengyu's face was full of smiles when he mentioned the changes in his hometown.
There are more than 30 households and 130 people in Yaozhai Village, Sanmenhai Town, Fengshan County, Guangxi, where Luo Yinfeng is located.
Before 2014, most of the villagers lived in two-story houses. The first floor was used as a pig, cow and sheep pen, and the second floor lived in.
China's FAW will help Fengshan County at designated locations. Yaozhai was chosen as the first demonstration site for whole village reconstruction.
The new look of Yaozhai Tun in Fengshan County after the assistance of China FAW
China FAW has invested in cement hardening of the sand and stone roads entering Yaozhai, and provided poverty alleviation funds, and carried out a comprehensive plan for Yaozhai.
While driving the sheep on the mountain, the villager Luo Yinfeng would overlook the entire Yaozhai-the smoke curls, the plantains and the neat white buildings contrasted with each other. At that time, he felt a dreamlike feeling: "Living here for more than 50 years, The biggest change in the past three years is that Yaozhai is now like a resort, and the income of the family is gradually increasing, and everything is slowly getting better."
For the society: energy saving and emission reduction, building a charity brand
The times are advancing, and corporate social responsibility is also advancing with the times.
China FAW implements the new development model of "low-carbon, economical, circular, balanced, and sustainable", accelerates the construction of a green industrial system, promotes green development and technological innovation, builds beautiful garden-style factories, develops new energy businesses, and reduces carbon emissions.
Located in Changchun City, Jilin Province, with a total investment of 8 billion yuan, the newly built Hongqi Prosperity Factory in 2021 is a world-class model factory for digital intelligence and green manufacturing created by FAW in the green and low-carbon era.
China FAW Hongqi Prosperity Factory
"Prosperity Factory adheres to the concept of green and low-carbon, starting from the use of renewable energy, application of environmental protection technology and pollution end treatment, to achieve energy saving and carbon reduction throughout the life cycle of the plant. For example, the compressor heat conversion rate is 85%, which can be supplied to the entire plant. With the help of the rainwater collection system, it can save tens of thousands of tons of water every year. In addition, the entire roof of the plant uses photovoltaic power generation technology, which can save more than 1 million yuan in electricity bills every year.” said the deputy director of the Hongqi Prosperity Factory.
The Hongqi Prosperity Factory uses a dry paint mist filter device that can filter impurities in the air to below 0.1mg/m3 and send them to the air conditioning system for recycling to reduce energy consumption by 50%.
Equipped with zeolite runner + RTO incineration treatment device, the VOC removal rate in the plant reaches 99%, and the heat energy recovery rate reaches 95%.
The application of integrated photovoltaic power generation and cascade battery technology can save 94,000 tons of standard coal and reduce 237,000 tons of carbon dioxide and 864 tons of sulfur dioxide each year.
In addition to building a new model factory, FAW is also continuing to promote the technical transformation of energy and water conservation in existing factories, and continuously enhance the recovery and utilization of energy resources.
In 2020, China FAW will implement 213 energy-saving technological transformation projects, achieving energy saving of 12.197 million tons of standard coal, reducing waste water emissions of 802,700 tons, and adding 7 new "green factories" certified by the Ministry of Industry and Information Technology each year.
In addition, China FAW also actively promotes its subsidiaries to devote themselves to social welfare undertakings, and combines its own advantages to carry out various charitable projects with characteristics, and gradually develop in the direction of "branding" and "specialization".
Hongqi "Love•Shang" charity brand, "Hongqi Employment Dream Fund", "Liberation Love Pilot" charity brand, FAW Besturn "Pentium Green" charity brand, FAW-Volkswagen New Future Fund... a large number of charity brands have achieved a good society Benefit and influence.
In 2018, FAW Jiefang took the lead in launching the commercial vehicle industry's first public welfare brand "Jiefang Love Leading"
"Only caring wealth is truly meaningful wealth, and only companies that actively undertake social responsibilities are the most competitive and vital companies." Standing at the intersection of the "two centenary" goals , In a world of unprecedented changes in a century, it is time to deepen corporate social responsibility and reshape corporate social value at the pace of history.
Undoubtedly, China FAW adheres to the concept of "harmonious development of people, vehicles and society" and leads the future by fulfilling its responsibilities. While winning corporate development and praise from all walks of life, it has also set a benchmark for corporate social responsibility for the Chinese industry.