Companies: compact crossovers lead the demand in the local market

18% growth in car sales in the country during 2021

• Sales of some companies recorded growth rates that exceeded pre-pandemic levels.

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Managers of car companies and agencies in the country confirmed that this year has witnessed remarkable recovery indicators in car sales from the repercussions of the “Corona” pandemic, noting that sales growth rates reached 18% compared to last year, while some of them reached pre-pandemic levels.

They explained to "Emirates Today" that the categories of compact "crossover" cars, most of which are economical in fuel consumption, led the demand for cars in the local market during 2021, with changing consumer behavior with an increase in orientation to that type of vehicles.

They added that the "Expo 2020 Dubai" exhibition had positive repercussions on supporting the recovery and the growth of sales in the sector, expecting the recovery to continue during the next year.

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In detail, Arshad Sharif, product manager at Gargash Motors, the dealer of Mercedes-Benz cars, said that this year has witnessed remarkable gradual recovery rates from its beginning until now, as the demand for cars in the markets in general increased, which supported sales growth. By more than 15% compared to last year.

Support

Sharif explained that the increase in car sales in the local markets comes with the support of several factors, most notably the positive effects of the "Expo 2020 Dubai" exhibition in moving the activity of commercial vehicles and vehicles for rental companies, which witnessed a momentum in demand, in addition to the recovery of all economic sectors in the country, A large number of dealers went to buy after the “pandemic” peak passed, especially with the failure of a large number of the country’s residents to travel abroad according to pre-pandemic habits, which supported the purchasing capabilities of dealers in local markets, which witnessed a growth in demand for cars, Especially the compact ones.

remarkable growth

For his part, CEO of Volkswagen Middle East, Victor Dalmau, said that despite the continuation of the "pandemic", car sales in the country achieved remarkable growth compared to last year, which was one of the most difficult years for the automotive sector and for a number of countries. industries.

He added that the company's sales recorded growth rates that exceeded pre-pandemic levels nearly five years ago, which indicates the extent of positive growth in sales during the current year in the automotive sector.

Reasons

Dalmau indicated that there are several reasons and factors that supported this growth, including the return of consumers' confidence in buying new cars, as well as government decisions stimulating the recovery of all economic sectors, in addition to the introduction of new models of cars in the state's markets, which contributed to stimulating sales.

He pointed out that compact cars were among the most in demand this year, explaining that, for example, cars of the "TROC" compact models, witnessed an increase in demand during different periods of 2021, along with the "Teramont" model.

Indications

In turn, the Senior Managing Director of Al-Futtaim Motors, Vincent Wienen, said that there are clear signs of recovery and growth in car sales compared to last year's rates.

He added that, for example, when looking at the data for the first six months of this year, we note a rise in confidence in the business sector again, especially in the light commercial vehicles and motorcycle sectors, in conjunction with the resumption of business movement in many companies operating in the Emirates thanks to the state's ability To move forward with confident steps in the indications of a rapid recovery.

general orientation

Wenen stated that this recovery represents a general trend and an indication of the recovery and recovery of the economy in the UAE in full, noting that in general, sales in the markets have improved by 18% since the beginning of this year compared to the same period last year.

He stated that the Al-Futtaim car group witnessed a remarkable growth in sales, indicating that this growth is mainly based on small and medium companies and sales of new and used retail cars, which confirms the increasing confidence of dealers and companies with regard to spending.

contrast

In the same context, the CEO of “Al Habtoor Motors” Motors, the agent of Mitsubishi cars in the country, Karim Adnan, considered that car sales have witnessed remarkable growth rates at varying rates during the current year, which indicates indications of recovery from the repercussions imposed by the pandemic. Corona” during the past year.

He explained that the compact crossover cars, especially the economic ones in fuel consumption, were among the cars with high demand that led the rates of demand in the markets, where the consumer behavior witnessed a growth and trend in demand for these cars, which are fuel-saving and versatile, while being It has a relatively high profile compared to saloon cars.

reflections

He added that this growth in sales is due to the positive repercussions of Expo 2020 Dubai, and the rapid recovery of all economic sectors in the country, as well as consumers' tendency to buy new cars with increased confidence in recovery and recovery in general.

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